Analyzing Google's AI-Powered Innovation Management

The assignment delves into Google's utilization of Artificial Intelligence (AI) in managing innovation. It discusses how Google incorporates AI-powered features, such as sentence completion suggestions, to improve employee convenience and productivity. The report also examines the analytical approach used by Google to tackle issues and problems within the company, focusing on breaking down complex problems into manageable parts. Additionally, it highlights the importance of addressing business and societal concerns through effective innovation management. The document references various studies and publications on innovation management, including works on integrating risk management, global innovation, industry platforms, and educational innovation.

Innovation
Management

ABSTRACT
This report is based on Google which is an multinational company founded in 1998 and it is
popularly known for its search engine. Artificial Intelligence is used in this company for making
work easier for the employees and also getting higher income and revenue. It pioneer in internet
related products and services added online advertising technologies, search engine, cloud
computing, web page and operating system development. With the help of Artificial Intelligence,
Google becomes leading search engine website due to the administration, innovation and so more.
Artificial Intelligence reduce the dependency on the manpower by induction of Artificial ability and
brings efficiency in such area where workforce become able to accomplish the tasks and on the
other way the work tedious for them.

Table of Contents
ABSTRACT.........................................................................................................................................2
INTRODUCTION................................................................................................................................4
Methodology of analytical approach and demonstrate the critical understanding of managing
innovation and technology transfer theme..................................................................................6
Critical evaluation and implications of Artificial Intelligence....................................................7
Conclusion and commercially viable solutions...........................................................................8
Integrate theory with practice and critically evaluate the findings.............................................9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12

INTRODUCTION
Google is an multinational company founded in 1998 by Sergey brin and Lerry Page and
popularly known for its search engine. During the few years of commencement in google'
competitors included Alta vista,Yahoo,Excite and Lycos but within a few years google become a
leading organisation that its brand name become the emblem to conduct a web search. It pioneer in
internet related products and services added online advertising technologies,search engine , cloud
computing ,web page and operating system development. There mission is to organise the world's
information and make it universally accessible and useful (Bowers and Khorakian, 2014).
Artificial intelligence is a technology that works on create the machines as intelligent as
humans on the other way building a computer, a computer controlled robot or a software think
wisely (Chrisman and et. al., 2015). Google AI previously known as Google Research it's rebrand of
google AI at Google I/O at 2018. AI provides value based on consumer responses, less cost and
profit generation.
In Consumer Response, fast reaction by the organisation to the queries and activities of the
customer. AI powered digital solutions are prepared to improve every aspect of business which
includes customer experience , its response towards loyalty, brand, reputation and provides
information to company to make necessary changes according to needs of customer. AI helps in
reducing or cutting cost as all the work is operated on machines. It reduces paper work for
company as well as record data of many users which doesn't require respective organisation to hire
particular individuals for handling data work and reduces cost for company.
Profit generation- AI provides competitive edge to e-commerce business and is becoming
readily to companies with any size of budget. AI enables shoppers to discover associated products
whether it is colour shape or even brand. This helps customer in finding right product and
increases productivity of organisation.
Aim: “To identify the importance of innovation management in Artificial Intelligence. A case study
on Google company”.
Objectives:
 To identify the usage of various fields in Google
 To determine the analytical approaches and demonstrate the critical understanding of
managing innovation
User Of AI in different fields in google:
Google image and machine tool use different machine learning which permits computers to
see, listen and speak as the same as humans do. The other one techniques include ''computer
vision''. Computer vision is the science which main aim is to provide same, if it is not better and it is

the capability to machine and computer. It is concerned with automatic extraction, evaluation and
understand useful data and information which help company in performing good work. This uses in
Google's online real- time language to manipulate of human speech in any other language for more
transparency between human languages. Google also uses the AI to rescue the precious energy by
acknowledge the atmosphere of the area. Besides these technologies google developed other tools to
solve the variety of environmental problems of the world . It works on to preserve the marine life of
some of the endanger ecosystem.
Gmail composition:
In this, google with the help of AI provides the facility of answering conveniently by adding
the extension feature by which if the person type the sentence it give the suggestions for the rest of
the sentence. In ML Kit, Google provides the software development kit for developers of app add
AI powered features to the mobile apps that supports text recognition,face identification ,barcode
scanning, image labelling and landmark recognition. ML Kit is the company machine and tool of
learning technology which founders are developing Android and iOS mobile apps. The main feature
of this method is to set base of APIs in order to build effective machine of learning by apps, ML Kit
is now considered as public beta. In Google duple, it provides the natural conversations with
practical and reliable tasks on phone. This techniques use to take the appointments and give the fix
information to the consumers (Goffin and Mitchell, 2016). Google team driven a new feature for
google photos with the help of AI to brighten, colourize, fix or share photos and the other new
feature initiated by the google that is google map it give indication about near area of user, map of
places like hotels, foodie list, brunch spots etc. and another attribute that makes the life comfortable
is google lens that give users a wide scape of their environment and provide suggestions for objects
in surrounding environment.
AI enhances the working efficiency of the google. The current intense is the auto mobile
industry it took many years to control the regulations to make it safe so AI is huge benefit to
mankind as well as organisation by creating revenue, job opportunities and cost savings and
increase life style of the consumers.
Free the humans:
AI reduce the rely on the manpower by induction of the Artificial power and brings the
efficiency in area where manpower become unable to accomplish the tasks and on the other way the
work tedious for them. So they are now become efficient in those area also (Westland, 2016).
Competitive advantage:
Google becomes the leading search engine in a few years due to the management,
innovation and the also with the help of AI. Many innovation that bring by the google that discuss
above help to become the leading brand name in its field. It helps to automated interactions with the

clients, employees that reduce the possibilities of mishap and brings accuracy in data collection.
Methodology of analytical approach and demonstrate the critical understanding of managing
innovation and technology transfer theme
An analytical approach is the use of an appropriate procedure to beak the issue and problem
into smaller pieces which are required to solve. Along with this, it is the method which can be used
for determining the concentration of chemical compound and chemical elements. There are wide
variety of methods and techniques that can be used for analysing specific theme in better manner.
The best analytical approach is observation which is used in this report for analysing innovation
activities and functions effectively. In this report, observation method is used for collecting and
gathering all essential information regarding innovation of Google Artificial Intelligence in proper
manner. Observation is the systematic data collection approach which is mainly used while doing
research on AI In this, investigator analyse the whole digital disruption scenario and its importance
on businesses. This approach assist in collecting and gathering accurate data which are best suitable.
Along with this, the analytical approaches are used for determining the current status of digital
disruption and its impact on country people mind. With the help of observation, researcher can
easily examine the different people views or opinions regarding Artificial Intelligence. This is the
way of collecting data through observing (Spieth, Schneckenberg and Ricart, 2014). By using
observation method, the company can collect data which is categorized as a participatory survey
because researcher can analyse the respondents responses. The main advantages of observation
method is to collect data and information which includes direct access to research procedure, higher
level of flexibility in terms of application and generating permanent records of phenomena to be
described later. Google has been listed as one of the top innovation company in the world and there
are various products or services which are sold by firm in effective manner. Artificial products and
services are keeping with new innovation that assist them in gaining higher income and revenue.
For example, AI provide high advantages to the heavy industry companies that includes
automotive which are able to assemble the cars with less efforts.
At the same time, the main disadvantages of observation method is that it is longer time
requirements, high levels of observer bias, and the impact of observer on primary data, in the way
which present the analyser may influence the behaviour and attitude of large number of groups.
This method is used by Google company after analyse its suitability in their business operations and
functions in proper manner. This necessary for Goggle is to manage and maintain innovation
activities within an organisation which help them in gaining large amount of profitability and
income in effective manner. Innovation management allows the company is to respond regarding
internal and external opportunities which is used for creativity and introduce new ideas about

processes and products (Gawer and Cusumano, 2014). For transferring the Artificial Intelligence
technology with new innovative way in an organisation so it will assist in developing and
formulating income and satisfy their users all requirements. Google is using Artificial intelligence
for developing computers or software that can be helpful in making intelligent machines and
equipments. When they are transfer Artificial Intelligence technology in other company so this will
support in developing innovative services and enhance its profitability effectively. Through this,
they are fulfil their employees requirement and provide them better technology which assist them in
doing smooth working.
Critical evaluation and implications of Artificial Intelligence
Artificial intelligence is the stimulation of human intelligence procedure by machines,
procedures specially with computer systems. Such processes involves learning, reasoning and self
correction. There are various applications of AI which includes expert system, machine version and
speech recognition. It is used by google for developing innovative products and services which
attract large number of customers. Along with this, it can be used for designing and programming in
such way that they think it act like a human being. There are various implications of Artificial
Intelligence on Google products and services along with critical evaluation are described as under: Conversational computation – In current time period, there are some technology at Google
which is not using Artificial intelligence in the company. AI is investing capital in existing
products from Maps to You tube and it is powering their experience (García-Peñalvo,
Blanco and Sein-Echaluce, 2015). Recently, Google uses Artificial Intelligence for
maintaining and managing their products and services position in the firm in better manner
and also assist in gaining large profitability. The positive impact of AI is to use speech
recognition and natural language which are understand by common people in the market.
The negative point of this is that sometime Artificial Intelligence network is slow so it is not
effectively manage and maintain the products details related to clients in proper manner. Provide new market opportunities – The Artificial Intelligence are likely to provide new
market opportunities and competitive advantages. Google is using this method for gaining
higher benefits while developing products and services to their customers. AI analysing
whole market which will helpful for firm in selecting appropriate target market where they
distribute their goods and services (Chrisman And et. al., 2015). The main advantages of
Artificial Intelligence is that the company use this for acquiring new market where they can
invest money for attracting large number of users towards their services or facilities. The
company acquire the Re-segmented market which is become difficult for an organisation to
enter an existing market because of various reasons such as monopolistic market or the cost

of entering. Artificial intelligence allows opportunities by identifying needs and desires of
customers and providing such products which cater needs to customer. Google uses this
method to distribute goods and services and attract large number of user towards its product.
Google is providing online services which are used by domestic as well as international
people at anytime, anywhere and any-place without any disturbance. On the other hand, the
major disadvantages of AI is that sometime this is not able to cover all the areas or regions
where various opportunities are exist for the Google company. Support in developing new set of skills – Artificial intelligence will require different set of
skills and new mind set to developing or formulating solutions for problems and issues
which does not solve in current technology. It is used for enhancing skills and abilities of
employees through which they can produce innovative products and services for their users.
AI provide help in shifting the way in order to resolving issue and problems. It must learn
through mistake developing and in different iterations of work has been over time at the
time of collecting data and information from large set of data. Artificial Intelligence required
to make creativity to image with the help of current technology that can be applied for
enhancing capability of company.
 Using conventional technologies – It is the another implications which is directly affects
business operations and its functions effectively. In an organisation, the conventional
technology can used for maintaining and managing all business activities of Google in better
manner (Stroeva And et. al., 2014). The positive effects of conventional technology is to
enhancing skills and knowledge and also improving the industry and jobs and an
interconnectedness of the world as result of globalisation. Along with this, it is essential for
solving problems and issues which are directly impact on business and the whole society.
On the other hand, the negative impact of conventional technology in Google is that
sometime it is not provide accurate response or feedback from the users.
Conclusion and commercially viable solutions
From the above described report, it can be analysed that Google representation and device
tool use various machine learning which permits computers to see, perceive and speak as the same
as humans do. Google also usage the AI to rescue the precious energy by acknowledge the
atmosphere of the area. The google with the help of AI provides the facility of answering
conveniently by adding the extension feature by which if the person type the sentence it give the
suggestions for the rest of the sentence. Google becomes the leading search engine in a few years
due to the management, innovation and the also with the help of AI. In this report, observation
method is used for collecting and gathering all essential information regarding innovation of Google

Artificial Intelligence in proper manner (Wang, 2014). There are various applications of AI which
includes expert system, machine version and speech recognition. It is used by google for developing
innovative products and services which attract large number of customers.
As per the above critically analysis for identifying implications of Artificial Intelligence in
Google company. In this, there are some positive and negative impact are described at the time of
recognise impact of AI on business operations and its functions. Some of the suitable solution which
help in overcoming with such issues or problems in better manner.
Update their technologies – It is required for Google company is to always update and
upgrade their methods or technologies which help them in running business operations effectively.
For effectively manage and maintain their company function, firm required to update their
technique on regular basis. This will reduces the chance of misinterpretation and misunderstanding
between employees and its users.
Analysing whole market – This is another major solution through which Google can
enhance its capabilities and abilities for gaining higher income or revenue. For capturing entire
areas of market, it is required for firm is to focus on those regions where large number of
opportunities are exist in better manner (Slater, Mohr and Sengupta, 2014).
Effective leadership – It is the other solution which help them in reducing poor skills and
abilities that occurs within an organisation. The reason of unable skills and knowledge are arise due
to poor leadership so Google manager required to deliver proper guidance to their employees. For
reduction in poor skill, company need to provide training and developing session under the effective
leadership.
Integrate theory with practice and critically evaluate the findings
The Google's way of Motivating employees:
Google was honoured ''the best company to work for'' by Great Place to Work Institute and
Fortune magazine and the most innovative organization. Because of their great milieu and
motivated employees it becomes the leading brand. The efficient workforce is the sole strength that
no other organisation can acquire from it. Googles theory of motivation disobeys the traditional
theory of motivation that situated on the accomplishments of goals although it focuses on both the
employees and goals. Organisation known to care for people , develop amazing brands and acquire
innovation (Slater, Mohr and Sengupta, 2014).
Ways to motivate employees:
Splendid perks and benefits: Google provides the usual extrinsic benefits such as spending
accounts, no cost health and dental benefits , insurance and vacation packages and tuition

reimbursement. Google is well known for very extreme lengths to make its employees consistently
happy.
Freedom to express: Google policy dictates that employee have the right to deliver their
ideas,suggestions and problems to the higher authority.
The company every Friday hosts employees forums where there is an enquiry of 20 most
asked questions. Googlegeist ,the company's survey feedback on which hundreds of issues
discussed and solutions should be find out .Employees consistently surveyed and reviewed about
the managers and the best manager would be the role model for the next year.
Transparency:
Google is the organisation that evaluates its employees the biggest assets, every thought,
idea and information is share with everyone in that way they show their trust them with
confidentiality and judgement. They share all information like launch plans and roadmaps to access
the product etc. are the major things that share with every employee.
Work hours flexibility:
Google strong belief is that they want the amazing output from their manpower for that they
give every possible freedom to their employees. Employees have the liberty to go and have fun in
anyway whether it massage ,games ,outing etc. company provides the 20% of his time to the things
that they like (van der Duin, Ortt and Aarts, 2014).
Flexibility: Google provides the sufficient flexibility when selecting the projects whey work
on. The employees have the liberty to come in office according to own comfortability, there is no
dress code for employees . They provide their employees relaxed , innovative and fun milieu so that
they think creatively.
Interesting Work : One of the key problem in front of the employees that the task assign is
not motivating and monotonous for them but in google 20% allowance for projects of the employee
interest. The organisation desire to make world peace a reality in its lifetime.
Fun loving : Google to keep their employee innovative and stress free works on
philosophy ,life at google is not all work. They provide the opportunities to live with the fun include
frequently breaks, games and personal creative sessions , it organize the pajamas days, dress up
days and costume days to cherish the employees .
Easy access to food : Google provides the easy access to food to their employees in the
office , in a less distance food available to the employees.
Scape of the office: Google is known for its bizarre and wild office designs. The motive
behind these designs to idea generation ,maximum creativity and stress free environment.
Positive outcome:
Most innovative products: google work culture and environment is like that it acquires

maximum outputs with extraordinary innovative way . Google knows that innovative ideas cannot
be forced. Organisation gain its most products within its 20% of free time .
Employees become more productive(entrepreneurial): Google knows that innovation and
creative ideas cannot be planned for that it provides the flexibility and healthy environment to their
employees so that maximum output should be gain
Less Risk: Google provides the opportunities to select the project according to own will so it
reduce the possibility to risk of failed projects (van der Duin, Ortt and Aarts, 2014).
Negative outcome :
Increase cost: The google provides many benefits and facilities to their employees but
indirectly it enhances the operating cost of the company that affects the different sectors of the
organisation
Absenteeism and tardiness - The downside of the flexible time is that the responsibility of
the management, is more pressing especially if the employees work for home it increase the rate of
absenteeism and tardiness.
CONCLUSION
From the above described report, it can be analysed that In this, google with the help of AI
provides the facility of answering conveniently by adding the extension feature by which if the
person type the sentence it give the suggestions for the rest of the sentence. An analytical approach
is the use of an appropriate procedure to beak the issue and problem into smaller pieces which are
required to solve. Through this, they are fulfil their employees requirement and provide them better
technology which assist them in doing smooth working. Along with this, it is essential for solving
problems and issues which are directly impact on business and the whole society.

REFERENCES
Books and journals
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