Innovation Management Assessment

This assessment explores the concept of innovation management and its significance for organizational performance. It includes a critical evaluation of different analytical approaches and methodologies used in managing and measuring innovation. The findings section includes case examples from Rolls Royce, Tesla, Tesco, and Sainsbury, highlighting the implications of innovation for these organizations.

Innovation
management
assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
Short introduction of theme that are uses to investigation...........................................................2
A detailed methodology of the analytical approach that are taking, demonstrating a critical
understanding of managing innovation and technology transfer theme......................................2
A section on your findings includes a critical evaluation, detailing the theme selected its
implications and company examples...........................................................................................5
Integrate theory with practices.....................................................................................................7
Conclusions..................................................................................................................................7
Commercially viable solutions....................................................................................................8
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation is the term which is used by organizations and others in order to introduce
something new that is useful and valuable for people and attracts them towards themselves. If an
organization is able to provide innovative products and services in a challenging market then will
be considered as an effective organization that can manage every situation. Management is
defining an important term that is required at every place as planning, organizing, directing, and
controlling the organizational functions appropriately (Brandl, Kagerer, and Reinhart, 2018).
This can be a challenge for the company to accept the new changes and get competitive benefits
by managing all tasks and activities. For all, it is defined as innovation is a key driver for
companies that create value from products, services, business models, and processes by
managing all tasks and bring the improvements in their existing performance. The main object of
preparing this report is to increase the insights about innovation management and assess them for
the purpose of improving organizational performance as well as profitability. The selected topics
for this report are managing and measuring innovation performance. For this Rolls Royce is a
chosen company in which management identifies the changing needs of people and brings the
innovation that can help to improve business profitability. It will help to understand when there
is a requirement to bring changes, how to measure innovation performance, and how it can be
implemented.
About organisation
Rolls Royce Motors Cars Limited is a British luxury automobile maker company that was
established in 1998. This organization has headquartered in Goodwood, West Sussex, England,
UK. The products of such organization are Phantom, Wraith, Dawn, Ghost, Cullinan, etc. that
attracts customers. The number of employees is more than 1500 who are working collectively
and adopting new challenges that can help to manage all performance and attain competitive
advantages. The managers of the chosen organization have good knowledge and marketing skills
that can help to gather information regarding market trends and bring changes accordingly which
can help to improve the business profitability (de Casanove, Morel and Negny, 2017). Innovation
and introduced by management which can help to bring changes accordingly and delivering the
right features in their cars. Whenever new technology and innovation have arrived in the market
then management is planning to provide the training program to their employees so they can
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accept the challenges and deliver a better quality of products. This is capable to manage and
measure the innovation in relation to operating business and increasing competitive advantages.
Short introduction of theme that are uses to investigation
Innovation is the relative term that uses to introduce new things in the market for the
purpose of keep continue and increasing business performance. As the needs and wants of people
are not stable where it is important to bring the changes over existing things that can attract
people and make the decision to buy products. Such as management of Rolls Royce are
investigating the market time to time and get the new technology which they can use in their cars
and manufacture different design and model of cars that encourages customers to buy and live in
new lifestyle (Díaz and et.al., 2020).
A detailed methodology of the analytical approach that are taking, demonstrating a critical
understanding of managing innovation and technology transfer theme
Technology transfer and innovation in business are a key point for businesses that can
help in organizational growth and sustainability. For an organization, it is important to
understand what methodology and approaches should be used by organisation so it can accept
the changes and innovation properly. This also helps to maintain a good performance of business
organizations while running a business and accepting the innovative process. In context to Rolls
Royce, management is using the different approaches and methods of managing innovation that
is as defined:
The analytical approaches are uses to an understanding of managing innovation and
technology:
Instinctive approach – This is an approach which is used by individual and group of
people to analyse and increase the understanding about to measure and manage the innovation
which can help to increase the workings. In this mind of people remains closed to alternatives
and favoring instead of the first satisfactory solution. In this approach, outcomes are flawed and
less effective because an individual does not waste their time to think more critically. At the time
of analyzing the managers of Rolls Royce has found that this is a motivational approach that can
motivate employees in accepting the innovation in existing car models and providing a new
feature that can attract the customers and increases sales (Djoumessi, Chen and Cahoon, 2019).
Structured approach – This is a physical and mental practice approach in which the
minds of individuals remain open and uses to examine each element of decision or problems
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separately, systematically, and sufficiently. This approach makes sure the researcher that all
alternatives are considered in the process of innovation and using new technology which they are
going to use. In this, outcomes are receiving more comprehensive and more effective than the
instinctive approach. As a manager of Rolls Royce, at the time of studying innovation and
preparing reports, this approach has given good results to bring the innovation and new
technology in the existing models which can attract the customers and manage all organizational
performance in a good way. This also can help to consider all possible alternatives which can
help to make good changes and get the competitive benefits in the challenging auto mobile
industry (Hauschild, Rosenbaum and Olsen, 2018).
The other analytical approaches which are used in studying
Descriptive analysis approach – This approach is related to describing and consisting
the existing data which is using by existing business intelligence tool to better understand what
has happened and what is going on. As a manager of Rolls Royce, this approach is used to
gathering the existing data for understanding in a better way what is going on. This also states
why the organization is getting fewer profits and how it can be managed.
Diagnostic analysis approach – The relation of this approach is a past performance that
states what happened and why. The management of Rolls Royce is using this approach what's the
need for changes after seeing the past performance that can help to bring new products to
managing activities. With the help of this, innovation can be identified and critically think about
how to implement (Esmaeilpoorarabi and et.al., 2020).
Predictive analysis approach – As the name states, this analytical approach is used to
predict future outcomes. However, it is difficult to predict what are the probabilities of the
occurrence of an event and make the planning accordingly. This involves validation and building
of models that are providing accurate predictions. As a manager of Rolls Royce, it evaluated that
predictive analysis relies on machine learning algorithms such as SVM, random forests, testing,
and statistics for learning which can help to complete the task at a certain time and manage the
changes.
Prescriptive analysis approach – This is the basis of predictive analytic out the report,
you must integrate theory with an approach that suggests the future solutions. With the help of
this, all favorable outcomes according to specified action can be attained and the various possible
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outcome can be taken while analyzing all activities. This is used by Rolls Royce's manager to
receive all possible outcomes and actions by managing innovation (Herbst and Barnard, 2016).
The methodologies for managing the innovation are:
Knowledge management technique – This is a technique which is used to increase the
knowledge and performance in adopting the innovation. This can help to improve business
productivity by increasing sales. Such as Rolls Royce is automobile maker organisation that uses
knowledge management techniques in managing the innovation by conducting knowledge audits,
document management, mapping tool and IP management that is a software uses in planning and
managing the task.
Market intelligence method – This defined as a technique, uses to conduct the market
entry research, assessment research, competitor intelligence research, branding research, and
market segmentation that can help to get information about competitors and through out the
report, you must integrate theory with late plans accordingly which can help to improve the
business productivity. For instance, management of Rolls Royce is using this technique to
analyze the market and transform the knowledge that can help to accept the technological
advance for identifying potential innovation and maintaining customer relationships by
recognizing, establishing and improving the brand loyalty.
Cooperative and networking methodologies – In organisation, teamwork and
individual people have required cooperation with others in their work that can help to take the
things easily in organisation. By using this method management of Rolls Royce is maintaining
cooperation and network with employees as well as customers that can help to manage the
innovation and increased insights. This also help in increasing the creativity and solving
problems easily, developing corporate spirit, improving faster and clear communication that can
help to manage business activities (Igartua and Markuerkiaga, 2018).
Therefore, it has been stated that analytical approaches are uses to break the problem
down in to necessary elements which are needed to solve it. All approaches such as instinctive
approach, descriptive analysis approach, diagnostic analysis approach, predictive analysis
approach, prescriptive analysis approach is used by management of Rolls Royce at the time of
introducing and managing innovation as well as technology which can help to accept the new
changes in existing process and maintain the good performance. Theses approaches helped in
analyzing the innovation and implement them effectively so existing actions can be changed and
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take the competitive benefits. Moreover, in this research different types of methodologies are
knowledge management technique, market intelligence method, cooperative and networking
methodologies that helped to improve the knowledge and understanding what happened in the
market and how new changes can be taken to run the business and operate it continuously
(Knoke, Missikoff and Thoben, 2017). For example, Rolls Royce has analysed that now people
are demanding automotive cars in the best prices where management has used the analytical
approach. This approach helped to find out the problem while analysing and providing new
products they break down the problem to solve it where each problem becomes easier and
smaller for solving them accurately. This provides reliable ways to get the solutions and
implement them in the organisation while running the business.
A section on your findings includes a critical evaluation, detailing the theme selected its
implications and company examples
Innovation and management are two terms that are important for an organization to
perform all activities and functions with the help of them, which can help to increase the
performance and profitability. Innovation is the continuous process which is bringing by
organizations more and more to being competitive in their sector, becoming leading organization
and earning higher profits by increasing sales of products. Such as Rolls Royce is using
innovation in the form of adopting artificial intelligence, open office workplace, cloud solutions,
and automated processes which can help to get the competitive advantages in challenging
business environments. This innovation helped to improve the existing process of the
organization such as operational work become effectively as all orders of customers are properly
managed and give good responses. To bring innovation in manufacturing cars and get prepare
self automotive cars which can help to increase product value in a challenging environment
(Murray and et.al., 2016).
For this organization, it has critically evaluated that a Structured analytical approach is
beneficial in managing and measuring innovation where management has to use the KPT tool
and Benchmarking tool to analyse innovation that is bringing by organizational. This approach
determined all possible alternatives to solve the problems and make the right business decisions.
Another example of the auto mobile industry is Tesla that is an auto maker company,
manufacturing different designs and models of cars. This organization is using innovation and
new technology in its manufacturing process as it manufactures electric cars where innovative
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features are important that can attract the customers and manage good performance. While
studying and taking innovation, the Instinctive analytical approach is used by management
that provides satisfactory decisions. This is providing fewer outcomes than structured as it
considers fewer alternatives. Therefore, it can be a challenge for Tesla to manage and control the
changes in its organization and get the possible outcomes (Neubaum and et.al., 2017).
In the case of the retail sector, for example, Tesco is a larger supermarket where
innovation is taking the wider place and helped to improve the selling and profitability activities.
In the retail sector, management is critically thought about what was the past condition of a
business and how it can be improved by bringing changes appropriately. Innovation in Tesco
such as product customization, shopping with AR (augmented reality), visual research,
omnichannel research, and same-day delivery are new featured which are introduced by Tesco to
operate and manage the business activities. In researching, it has found that analytical
approaches such as descriptive, diagnostic, predictive, and prescriptive are supportive which
helped to bring new changes after analyzing past performance. This also supports to get positive
outcomes by creating a leading position in the retail sector (Perevozova and et.al., 2019). This
has impacted positively on organizational performance and innovation as incremental in the
number of customers, providing satisfaction, increasing performance and sales, and making
easier all working which has increased the business performance. The other example of the retail
sector is Sainsbury that is a retailing company providing a variety of products and services in a
wider range and increases the brand value. Now in a competitive environment, different
challenges are facing by an organization that has been reduced sales over the past years. For this,
management has found that a structured analytical approach should be used by an organization
that can help to provide the many alternatives and will be used as the best one that can help to
perform well in a competitive environment. Therefore, a structured approach, market intelligence
method, and knowledge management technique have been used which strengthen all activities of
Sainsbury organization and maintains good performance. Therefore, all activities and functions
are properly managed by using an analytical approach and methodologies of innovation. It also
helped to improve the knowledge and skills that have been improved the business performance
and competitive advantages (Perrin and et.al., 2017).
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Integrate theory with practices
The all above discussed approaches and innovations which are using by the different
organizations are integrated with Rogers’ Innovation Diffusion Theory that is integrated and
helps to meet with the requirements efficaciously. This theory is integration with innovation and
diffusion that is the collective adoption process overtime. This can help to improve
organizational performance in a challenging environment by accepting the changes. The five
stages are involving in this theory first is seeking knowledge about innovation and its function,
secondly persuasion that means adopter formulates an opinion regarding innovation, third is
decision is made to adopt or reject the innovation, fourth is related to the implementation of
innovation, and the final states are related to reaching by adopter at confirmation stage where it
seeks reinforcement of their decision by adopting innovation. The practices of this theory are
useful in an analytical approach and managing the innovation which can help to bring the
changes accordingly and improve the profitability. This can be a challenging point for every
organization on how to implement the changes and how they improve the organizational
performance that can help to get competitive advantages. Rolls Royce is using Innovation
Diffusion theory to identify changes and processes that are required to measure and manage the
innovation to attain the business goals (Tkotz, Munck and Wald, 2018).
Conclusions
The study about different analytical approaches are methodologies are important to make
the uses which can help understand role of innovation management in organisation and how they
can be analysed effectively. By using technical and structured analytical approach changes can
be accepted by management of organization who conduct a research and increase the knowledge
how to formulate strategies for the purpose of establishing viable innovation. The above
discussion covered on measuring and managing innovation performance that helped to maintain
good performance. These different techniques and methodologies are used by a business analyst
that helped in gathering the information and operating the business continuously. For managing
technology and innovation in industry there is need to analysis the market and approach which is
beneficial for adapting changes. Moreover, descriptive, predictive and diagnostic are other
analytical approaches that uses to finding what is happening and how it can be control by
measuring effectively.
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Commercially viable solutions
The above discussion stated that in a business environment many challenges are facing
by organisation while running their business that has affected their production and profitability in
a challenging environment. Uses of methodologies and techniques are a viable solution to
problems that can help to maintain the good performance and improve performance by
delivering the right products and services gratefully (Tecco and et.al., 2016). Therefore, it has
been recommended to Rolls Royce to make the uses of a structured analytical approach out of
instinctive approach, structured approach, descriptive analysis approach, prescriptive analysis
approach, diagnostic analysis approach, and predictive analysis approach that can help to
maintain good working and innovation in their organization and helps to improve the business
profitability. The structured approach is open mind activities that can help to involve the many
alternatives and accept the changes effectively that improve productivity.
Recommendation
On the basis of above analysis it has been recommended Tesco and other organization to
make the uses of predictive and structured analytical approach which are viable and feasible
solution for management to get information what changes and innovation needed to bring and
how they can be implemented effectively. In predictive approach, management can predict what
are the future goals and how they can be attained, so strategies are formulated accordingly and
maintaining good performance. Additionally, structured approach is uses to get variable option
which can be uses if one is not working so workings do not be stop or it run continuously. By
using methodologies and analytical approach the selected organization can bring improvements
in their activities and manage the good performance.
CONCLUSION
From the above report, it can be concluded that innovation is an effective tool for
business organisation and market that can help to state the changes and new process which make
easy and effective to work. In acceptance of innovation, many challenges are faced by
organisation that is needed to be overcome and managed properly. There are different
methodologies are used by a different organisation according to the situation and can support to
manage the performance. The instinctive approach is a close mind approach that does not
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involve more alternatives whereas in the structured approach many options are considered which
can help to improve the business performance by measuring and managing appropriately.
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REFERENCES
Books and Journals:
Brandl, F. J., Kagerer, M. and Reinhart, G., 2018. A Hybrid Innovation Management Framework
for Manufacturing–Enablers for more Agility in Plants. Procedia CIRP. 72. pp.1154-
1159.
de Casanove, A., Morel, L. and Negny, S., 2017, June. ISO 50500 series innovation
management: overview and potential usages in organizations. In ISPIM.
Díaz, S. and et.al., 2020. Summary for policymakers of the global assessment report on
biodiversity and ecosystem services of the Intergovernmental Science-Policy Platform
on Biodiversity and Ecosystem Services.
Djoumessi, A., Chen, S. L. and Cahoon, S., 2019. Deconstructing Lawson And Samson’S
Concept Of Innovation Capability: A Critical Assessment And A Refinement.
International journal of innovation management. 23(06). p.1950053.
Esmaeilpoorarabi, N. and et.al., 2020. How does the public engage with innovation districts?
Societal impact assessment of Australian innovation districts. Sustainable Cities and
Society. 52. p.101813.
Hauschild, M. Z., Rosenbaum, R. K. and Olsen, S., 2018. Life cycle assessment. Springer.
Herbst, D. and Barnard, B., 2016. Innovation Management in South Africa: An Inquiry. J. Mgmt.
& Sustainability. 6. p.34.
Igartua, J. I. and Markuerkiaga, L., 2018. Application of Innovation Management Techniques in
SMEs: A Process Based Method. In Closing the Gap Between Practice and Research in
Industrial Engineering (pp. 67-74). Springer, Cham.
Knoke, B., Missikoff, M. and Thoben, K. D., 2017. Collaborative open innovation management
in virtual manufacturing enterprises. International Journal of Computer Integrated
Manufacturing. 30(1). pp.158-166.
Murray, A. and et.al., 2016. Evaluating the innovation of the Internet of Things: Empirical
evidence from the intellectual capital assessment. Business Process Management
Journal.
Neubaum, D. O. and et.al., 2017. Stewardship climate scale: An assessment of reliability and
validity. Family Business Review. 30(1). pp.37-60.
Perevozova, I. and et.al., 2019. Formation of entrepreneurship model by innovation activity of
industrial enterprises. Journal of Entrepreneurship Education. 22. pp.1-6.
Perrin, A. and et.al., 2017. Integrated design and sustainable assessment of innovative biomass
supply chains: A case-study on miscanthus in France. Applied Energy. 204. pp.66-77.
Tecco, N. and et.al., 2016. Innovation strategies in a fruit growers association impacts
assessment by using combined LCA and s-LCA methodologies. Science of the Total
Environment. 568. pp.253-262.
Tkotz, A., Munck, J. C. and Wald, A. E., 2018. Innovation management control: bibliometric
analysis of its emergence and evolution as a research field. International Journal of
Innovation Management. 22(03). p.1850031.

APPENDICES
Analytical approaches such as instinctive and structure is uses to analysis the problems
and get the appropriate solution which can help to improve the organisational productivity.
The above statement is showing the profitability ratio of Tesco which is possible
through using effective and appropriate analytical approach. In this, managers analysis
the performance and make strategies to operate the business effectively. All
performance of organization can be managed properly with the help of analytical
approaches.
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