Smartphone Innovation and Disruption

This assignment examines the impact of smartphone innovation on various industries and consumer behavior. It analyzes the factors contributing to its success, including data access, social networking, mobile banking, and retail revolution. Students are tasked with understanding how smartphones disrupted previous solutions and created new opportunities for businesses and individuals.

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Smart phone innovation
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Why and how innovation of smartphone was successful in disrupting previous solutions,
experiences or approaches.
The mobile smart phone innovation has been a segment within the ICT sector. The smart phone
has become the standard configuration among the various types of the mobile devices. The
technical changes as well as the new product proliferation has made this innovative industry
extremely dynamic (Cecere, Corrocher and Battaglia, 2015). In the little over a decade ago, the
world has benefit from this innovative technology and it has become a success. The rapid
adoption of the smart phone in the global market it brought considerable changes in the lives of
the technology savvy youth, which resulted in ushering of the revolutions in the myriad of
sectors. The first important innovation had been the swift which ushered the data innovation
across the globe (Watson, McCarthy and Rowley, 2013). The impact of the internet gain access
to via the smart phone devices continues to be the game changer to many people (Kim, Briley
and Ocepek, 2015). With the presence of features and application people have been able to
acquire the usage of the social networks that has presented the youth a platform for self-
expression and civic involvement in methods that are having a real influence on governance and
accountability in numerous nations.
Reason why smart phone was successful
An example was the data bearing broadband which brought the ability of the internet to the smart
phone and hence enabling networking possibilities. There have been many data bearing networks
which have been available already in the 90s that have been used for SMS communication and
they had become very popular (Kim, Briley and Ocepek, 2015). This technology has been able to
create new opportunities, especially on how to conduct the business.

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The use of the smart phone devices have helped individuals have an access to Twitter, Facebook
along with the crisis mapping solutions, which have aided in mobilizing the communities
together with improving the authorities responsiveness to the plight of the young iindividuals.
The smart phone enables lowering of the information barriers across the world, and empowering
individuals to self-organize themselves into influential online communities.
In the recent research which has been done shows that individuals check their smartphones more
than one hundred times a day (Cecere, Corrocher and Battaglia, 2015). This technology disrupted
the consumer habit behavior for example through the mobile revolution, new audiences have
never been larger than they are today. With the underlying smartphone revolution it has marked
on the economic landscape for the newspaper companies nationwide. Individuals are able to get
the news content online through the applications that are installed in the smart phone. The smart
phone has been revolutionizing the financial services (Tseng, Liu and Wu, 2014). There is much
which has been written in regards to the various application runways in these smartphones which
have been a true global success stories in the field of the mobile payments which has gained
more than twenty million active users (Kim, Briley and Ocepek, 2015). The mobile banking has
been leapfrogged the traditional banking, which has enabled the previous unbanked clients to be
able to receive the remittances and also send more to their loved ones. When the smart phone
came into the market they have been able to revolutionize on the retail sector. The smart phones
have helped build the global retail sector which connect the tech savvy consumer in the far-flug
areas.
Conclusion

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The smart phone innovation has a been successful in disrupting the previous solutions, due to its
ability to draw on the range of various breakthrough in the technology. The smart phone
innovation has helped to create new opportunities for the products, new markets, and new ways
of conducting of the business such as through revolutionizing on the retail sector, banking
through the applications that have been made.

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References
Cecere, G., Corrocher, N. and Battaglia, R.D., 2015. Innovation and competition in the
smartphone industry: Is there a dominant design?. Telecommunications Policy, 39(3), pp.162-
175.
Kim, Y., Briley, D.A. and Ocepek, M.G., 2015. Differential innovation of smartphone and
application use by sociodemographics and personality. Computers in Human Behavior, 44,
pp.141-147.
Tseng, F.M., Liu, Y.L. and Wu, H.H., 2014. Market penetration among competitive innovation
products: The case of the Smartphone Operating System. Journal of Engineering and
Technology Management, 32, pp.40-59.
Watson, C., McCarthy, J. and Rowley, J., 2013. Consumer attitudes towards mobile marketing in
the smart phone era. International Journal of Information Management, 33(5), pp.840-849.