Evaluating the Sustainability of Tata Motors' Zest Sedan

The provided content discusses the unique features of Tata Motors' Zest car model that cater to the demands of the 21st century youth, including its refined engine and sporty look. The importance of considering physiology and life circumstances while building a sampling frame is highlighted, along with the use of statistical features like descriptive analysis and C4.5 tree algorithm. References to various studies and research papers are provided, covering topics such as event study on stock prices, customer satisfaction, product quality, and hybrid electric vehicles.

Running head: INNOVATIONS OF NEW ZEST SEDAN
Innovations of New Zest Sedan
Name of the student
Name of the University
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1INNOVATIONS OF NEW ZEST SEDAN
Executive Summary
The purpose of this assignment is to discuss the innovative features of the new Zest Sedan that
will enable it to capture the largest market. It will illuminate on the target market alternatives,
alternative sampling frame and new sampling approach that will make it a coveted asset among a
wide range of population. It will provide an in-depth analysis on the new features of the car and
discuss why the results will be effective. The results show that alternative target market is the
elderly people who seek a comfortable experience while on the road. An operational definition
will help in specifying the individual requirements and provide proper sampling results. It is
highly recommended that anti-lock brake and steering columns that can adjust well to the height
will be able to improve the experience of the average consumer.

2INNOVATIONS OF NEW ZEST SEDAN
Table of Contents
Introduction......................................................................................................................................2
Target Market Alternative...........................................................................................................3
Alternative Population Research Model......................................................................................4
Alternative way of Defining Sampling frame.............................................................................5
Sampling Approach for Zest Sedan.............................................................................................6
Recommendation.........................................................................................................................7
Conclusions:....................................................................................................................................7
References:......................................................................................................................................9
Appendix:......................................................................................................................................12

3INNOVATIONS OF NEW ZEST SEDAN
Introduction
Tata Motors has created a distinct name for itself in the arena of automotive
manufacturing. It produces a vast range of products that includes that of cars, trucks, sports cars
and vans. It is one of the top four vehicle brands that produces compact middle size cars. Tata
motors manufactured Zest Sedan and it was initially launched in Nepal (Tata.com, 2017). It is
highly popular among the urban population on account of the driving pleasure that it provides
and top-grade performance. The sampling approach is effective that will throw light on the needs
of the present age consumer and the new features that can be integrated into the current model
will help to capture a large portion of market and make it an enviable product among a vast range
of population.
Target Market Alternative
The interior of the car has been designed in such a manner that it will bear a stylish look.
It has a distinct modern look that make it a hugely sought after product by the young urban
population of the present times. They can use the car while going to the office or for short trips.
Its sophisticated look draws the attention of a large number of young population who prefer this
model as compared to other cars in the market. The design of the car exudes a classy feel and
evokes a sense of agility. Its unique elements like sedan profile, wide front and sporty look caters
it to the demands of the 21st century youth (Dawar and Arora 2016). After thorough testing and
research, it has come out with the new refined revotron engine and has collaborated with
pioneers like Bosch and Honeywell It has been built on the new design of ‘Confident
Dynamism’ (Jahanshani et al. 2014). The new product has been built after interaction with
consultancies who have earned a name for itself in the international domain. It has a low friction

4INNOVATIONS OF NEW ZEST SEDAN
crankcase that would minimize NVH. It has a high tech throttle experience that would minimize
the discomfort caused by jerks and sudden jolts when one is traversing along a rough path. One
will also get the opportunity to change between different modes of gear like Sport, City and Eco.
(Nepal and Seshadrinathan 2014).
It has undergone design optimization with the help of engine consultant AVL, Austria
that has given rise to a silent engine that will satisfy the needs of the aged people who want
comfort and relaxation while sitting in the car. It is now driven by wire experience that provides
a pleasant experience and allows one to relax even while being on a bumpy road. Its electronic
control unit enables it to have precise control. Its Quadrajet Diesel engine along with F-Tronic
technology provides a gear shifting experience that is worthy of attention. With its new features
it has drawn the attention of the elderly people whose comfort is their priority.
Global Positioning Satellite System will be able to specify the exact location and give
valuable directions at every level so that one can find way (Lim et al. 2015). It will thus help in
guiding one to the nearby gas station or to any ATM. It will thus be of immense help for the girls
who would feel safe while going out alone as they would be able to track their location very
conveniently.
Alternative Population Research Model
Research population refers to a collection of individuals that is held as the primary focus
related to the scientific enquiry. It helps in assessing the needs of the population and on the basis
of the survey conducted a product is launched in the market that will be in line with the needs of
the hour. The population was divided on the basis of gender- that of the male and the female

5INNOVATIONS OF NEW ZEST SEDAN
population (Emmel 2013). It provided a generalized view and did not take into account the
specific requirements in relation to different genders.
An alternative way was devised on account of the previous over-defining the population
that made it too small. A market that has been defined narrowly will fail to include the needs and
aspirations of a vast gamut of population. It made the results biased hence an alternative method
was devised. The segregation would be made on the basis of their age and not something general.
A generalized point of view will overlook the individual differences and provide an outcome that
will not cover the unique requirements of the population (Endsley 2016).
A population parameter that was more sensible and take into account the physiology and
life circumstances of the person should be framed. If a person was in the stage of retirement, then
his specific age should be considered. A more operational definition will help in carrying out the
research in an ideal manner and will take into account individual requirements. If a person is
physically handicapped then he will need more space so that he can accommodate himself
comfortably. Accordingly, the size of the car should be increased.
Alternative way of Defining Sampling frame
A sampling frame provides a source with the help of which a sample is made. It may
include under its scope individuals or institution. A proper market research procedure should be
implemented and analytics community can be of great help in preparing a sampling frame.
Respondents volunteering their own participation in study was held to be the sampling frame.
Such a survey method would be biased and would not cover all the aspects.

6INNOVATIONS OF NEW ZEST SEDAN
Unrepresentative sampling can result in execution flaw. A pre survey can be carried out
that will enable in building co-operation and communication. A post survey follow up will also
reveal the loopholes and will help in determining whether a second survey was necessary(Levy
and Lemeshow 2013). The foreign elements present in the frame were done away with since
they are not a part of the population that is being studied. People who have moved away were not
considered while devising the sampling frame as this will give rise to faulty outcome (Takeyasu
2013).
Research done from inadequate population framing also provides erroneous outcomes
which does not bear any fruitful results. Duplications should be removed from the sampling
frame because they give rise to typographic errors. Units should be given different name to
prevent any further confusion. When the smaller frames are merged then probability of unit
selection can no longer be known (Palinkas et al.2015). Unit should not be selected more than a
single time otherwise the accuracy of the result would be lost. A frame should be evaluated at the
very outset because bad frame will adversely affect the estimates that will be produced at the
conclusion.
Sampling Approach for Zest Sedan
A systematic statistical method was employed that made it possible to deduce the least
number of samples that will be required in order to train the classifier. The classifier should have
statistical stability in order to gauge a good classification accuracy. A statistical feature that is
descriptive can be employed and contributing features can be selected by making use of C4.5
tree algorithm (Patel 2015).

7INNOVATIONS OF NEW ZEST SEDAN
Hydraulic brake is crucial to automobile engineering and monitoring such a condition is
of primary importance. It is central to safety of the passengers. Nowadays vibration based
learning approach of machine is important for the monitoring in relation to hydraulic brake
system (Pholdee, Bureerat and Yıldız 2017). The sampling should take into consideration this
relevant aspect before reaching a solution.
The sampling done should be based on sex and the marital status and the kind of family
should also be considered while carrying out the sampling. Those who are in the government
service and those who are in the private sectors should be sampled differently otherwise it will
give rise to faulty results (Robinson 2014). The income of the respondents should also be
considered. Questionnaire method should be implemented before finalizing the questionnaire,
marketing experts as well as auto sector experts can be consulted in order to ascertain whether
the procedures have been devised along the right lines (SHAH 2017). There should be a gap or
time interval between the day when advice is imparted to the residents regarding the survey and
when the questionnaires are distributed as this would enable the client to understand everything
before giving their opinion (Stephany 2013).
Conclusions:
It can hence be concluded that the new zest sedan by Tata Motors serves the needs of all
kind of population. Its unique elements like sedan profile, wide front and sporty look caters it to
the demands of the 21st century youth. Its refined revotron engine enables the users to have a
great experience on the road. Quadrajet Diesel engine along with F-Tronic technology provides a
gear shifting experience that is of great convenience for the aged people (Sekar, Gowri and
Ramya 2014). The physiology and life circumstances of the person should be considered while

8INNOVATIONS OF NEW ZEST SEDAN
building the sampling frame. Operational definition will help in implementing effective research
procedure. A post survey follow up will highlight the drawbacks of the research method. The
foreign elements present in the frame should be eliminated as the results would otherwise be
faulty. A statistical feature that is descriptive can be used successfully and new features can be
devised on the lines of C4.5 tree algorithm (Schilling and Neubauer 2017).

9INNOVATIONS OF NEW ZEST SEDAN
References:
Dawar, D. and Arora, S., 2016. Event Study on Stock Prices of Tata Motors-A Study on Launch
of Zest. Wealth: International Journal of Money, Banking & Finance, 5(1).
Emmel, N., 2013. Sampling and choosing cases in qualitative research: A realist approach.
Sage.
Endsley, M.R., 2016. Designing for situation awareness: An approach to user-centered design.
CRC press.
Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S.,
2014. Study the effects of customer service and product quality on customer satisfaction and
loyalty.
Levy, P.S. and Lemeshow, S., 2013. Sampling of populations: methods and applications. John
Wiley & Sons.
Lim, D.J., Jahromi, S.R., Anderson, T.R. and Tudorie, A.A., 2015. Comparing technological
advancement of hybrid electric vehicles (HEV) in different market segments. Technological
Forecasting and Social Change, 97, pp.140-153.
Nepal, B. and Seshadrinathan, K.A., 2014, January. AN INTEGRATED APPROACH TO
OPTIMIZE DESIGN, MARKETING, AND MANUFACTURING OBJECTIVES DURING
PRODUCT DEVELOPMENT. In Proceedings of the International Annual Conference of the
American Society for Engineering Management. (p. 1). American Society for Engineering
Management (ASEM).

10INNOVATIONS OF NEW ZEST SEDAN
Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015.
Purposeful sampling for qualitative data collection and analysis in mixed method implementation
research. Administration and Policy in Mental Health and Mental Health Services
Research, 42(5), pp.533-544.
Patel, K.J., 2015. A study of economic value added based performance measurement of selected
automobile companies in India.
Pholdee, N., Bureerat, S. and Yıldız, A.R., 2017. Hybrid real-code population-based incremental
learning and differential evolution for many-objective optimisation of an automotive floor-
frame. International Journal of Vehicle Design, 73(1-3), pp.20-53.
Robinson, O.C., 2014. Sampling in interview-based qualitative research: A theoretical and
practical guide. Qualitative Research in Psychology, 11(1), pp.25-41.
Schilling, E.G. and Neubauer, D.V., 2017. Acceptance sampling in quality control. CRC Press.
Sekar, M., Gowri, M.M. and Ramya, M.G., 2014. A Study on Capital Structure and Leverage of
Tata Motors Limited: Its Role and Future Prospects. Procedia Economics and Finance, 11,
pp.445-458.
SHAH, M.P., 2017, January. A STUDY ON CONSUMER INVOLVEMENT & BRAND
POSITIONING STRATEGIES IN INDIAN AUTOMOBILE SECTOR. In Academic
International Conference on Multidisciplinary Studies and Education (p. 42).
Stephany, K., 2013. Each Day Is a New Creation: Guidelines on Living a Life of Purpose.
Balboa Press.

11INNOVATIONS OF NEW ZEST SEDAN
Takeyasu, K., 2013. Consumers’ Activities for Brand Selection―Questionnaire Investigation to
Automobile Purchasing Case. Journal of Computations & Modelling, 3(2), pp.151-182.
Tata.com (2017). Tata Motors unveils the all-new Zest and Bolt via @tatacompanies. [online]
tata.com.

12INNOVATIONS OF NEW ZEST SEDAN
Appendix:
Author Name of Journal Key Finding
Vakhariya, S American Journal of Educational
Research
Long term sustainability of
automobile
Sekar, M., Gowri, M.M. and
Ramya, M.G.
Procedia Economics and Finance Impact of capital structure
decision on profitability
Tiwari, R., Kalogerakis, K. and
Herstatt, C.,
Frugal innovation and analogies Propositions for product
development