Innovations of New Zest Sedan Assignment

Running head: INNOVATIONS OF NEW ZEST SEDAN
Innovations of New Zest Sedan
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1INNOVATIONS OF NEW ZEST SEDAN
Executive Summary
The purpose of this assignment will be the discussion of features of the new Zest Sedan that will
strengthen its hold in the current market. It will highlight target market, sampling frame
alternative and innovative sampling approach that would brand it as a much desired asset among
a large group of people. It will provide a vivid glimpse regarding new features of this much
coveted car and provide a discussion on why the results will be fruitful. The results bring out the
fact that alternative target market is aged people who want comfortable experience while they are
travelling. An operational definition will be of much help in recording individual requirements
and the outcome will fetch correct sampling results.

2INNOVATIONS OF NEW ZEST SEDAN
Table of Contents
Introduction......................................................................................................................................2
Target Market Alternative...........................................................................................................3
Alternative Population Research Model......................................................................................4
Alternative way of Defining Sampling frame.............................................................................5
Sampling Approach for Zest Sedan.............................................................................................6
Recommendation.........................................................................................................................7
Conclusions:....................................................................................................................................7
References:......................................................................................................................................9
Appendix:......................................................................................................................................12

3INNOVATIONS OF NEW ZEST SEDAN
Introduction
Tata Motors is a popular brand in the domain of automotive manufacturing and provides
a great experience for a large number of customers. It produces products that range from cars,
trucks to that of sports cars and vans. It is one of the top four vehicle brands that manufactures
compact cars of middle size. Tata Motors was instrumental in manufacturing Zest Sedan that
initially was released in Nepal (Tata.com, 2017). It is a highly coveted product among urban
population because of the acute pleasure that it provides while driving and on account of its top-
grade performance. The sampling approach that has been set into force will throw light on the
necessities of present age consumer and the innovative features put into this current model will
be able to capture a sizeable portion of market and as a result make it a much desired product
among a wide population.
Target Market Alternative
The car’s interior has a stylish look that caters to the tastes of a large number of
youngsters. Its distinct modern look makes it a hugely popular product of young urban
population of the modern age. They can make use of the car while venturing to office or during
short holidays. Its sophisticated look endears it to urban population who prefer this model in
relation to other cars that are in the market. The car’s design has a classy feel and it creates a
sense of agility. The unique elements of this car like wide front and sporty look makes it in line
with the demands of 21st century youth (Dawar and Arora 2016). After undergoing thorough
testing and research, it has come out with unique revotron engine and it has partnered with
unique brands like Bosch and Honeywell. It was built on the innovative design of ‘Confident
Dynamism’ (Jahanshani et al. 2014). The new product was launched after interaction with