Inquiry Based Learning

This report evaluates the impact of e-commerce practices at Amazon. It includes literature review, methodologies, and recommendations for the company.

Inquiry Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1:...........................................................................................................................................4
Literature Review ............................................................................................................................4
To identify the factors of the company that create impact in the company.................................5
Methodologies:............................................................................................................................6
Recommendations .......................................................................................................................8
CONCLUSION................................................................................................................................9
REFERNCES.................................................................................................................................10
Books and Journal......................................................................................................................10

INTRODUCTION
Inquiry based learning is the concept that is a form of active learning that begin by posing
questions or posing problems and scenarios. This is the concept which contrasts with traditional
education that generally depends on the teachers that presenting sat in their own knowledge
about the particular subject. In this assignment, The individual will going to undertake an
enquiry based project and also going to investigate the current trends which are running in the
retail industry by using valid research sources (Psycharis, 2016) . This report is going to consider
Amazon company which is American multinational technology that concentrating on the e-
commerce, artificial intelligence. Furthermore, this research is going to focusing on the
evaluation of e-commerce at Amazon. Apart from this, this report also going to consider
literature review and some methodologies in order to collect the information and data. Apart
form this, this research also going to give recommendation to the company so that the company
can achieve their goals and objectives.
MAIN BODY
Overview of the company
Amazon is an American multinational technology organization that concentrating on the
different activities like e commerce, artificial intelligence, digital streaming and many more. The
company is founded in 5 July 1994 in Bellevue, Washington, United Kingdom. The founder of
the company is Jeff Bezos. This research is going to analyze the evaluation and impact of e-
commerce practices at Amazon.
Research Aims: “To evaluate the impact of e-commerce practices at company ”, A case study of
Amazon
Research Objectives:

o To analyze the impact of e-commerce practices at amazon
o To identify the type of e-commerce that is using by the Amazon.
TASK 1:
Literature Review
To analyze the impact of e-commerce practices at amazon
According to the, “Ismailov, 2021”, Amazon's online retail sales have been continuously rising,
with a peak of $309 billion dollars expected in 2020 as a result of disease outbreak consumer
spending. One of the most popular Amazon e commerce innovations is online food shoppingIn
few last years the use of technology and utilization of the techniques in retail organization has
been increased and even the huge number of individual not believing in online buying of
products services instead of physical shopping. E-commerce is quickly expanding, with
worldwide sales exceeding $3.5 trillion in 2019 and predictions predicting $6.5 trillion by 2023.
E-commerce is indeed anticipated to account for 22% of all global retail sales by 2023. A range
of growing trends, such as enhanced mobile retail shopping, easier roadside collection, and
increased quick deployment by merchants and third-party providers, are driving this expansion in
e-commerce and m-commerce.(Lynott and Bittner, 2019). there are numerous people or
consumer that are buying their good online. Now a days online purchasing has increased with
the use of internet. By using online platform the company Amazon become capable to improve
their productivity and achieve their goals and objectives. Apart from this, e-commerce also
create impact on price flexibility as by using e-commerce the price flexibility has been increased
and uniform pricing has been decreased. E-commerce brings more opportunities for the company
and helps the company improve their brand identity at online platform.
To identify the type of e-commerce that is using by the Amazon

As per the view point of “Isik-Ercan, 2020” Amazon is the company which is also known as
online retail services. It allow the business to trade their good and services on the platform as
Amazon seller. Amazon company is following business to business seller program where the
company is providing and satisfying the requirement of the business customer. Apart from that,
as the company is trading their good and products directly to their consumers so this kind of
activity comes into business to consumer marketing. The Amazon company provide wide range
of goods and services in the marketplace and as the company replaces the character or activity of
the distributor and due to this, the in the marketplace the manufacturer company can get or
obtain their good and services from business to business and from business to consumer. The
manufacturer who are associated with the company listed out their products when any kind of
orders have made. In this condition the company provide an option to the manufacturer either
they can select to ship the goods by itself or they can choose or use the fulfillment services that is
offered by the company(Baskwill, 2018) .
Methodologies:
Primary research: It includes those kind of investigation which is associated to the performance
of task in order to collect the data at the primary level. This will Going to help the company in
order to collect the data in the primary level end this kind of method include interviews,
observation surveys and many more.
Secondary Research: In this method the data is gathered on the secondary level. In the
secondary research the researcher get their data and information from the newspaper, journals,
magazines, online sites and many more that are already published.
The current report is completely relay on the data collection method with the primary as
well Is secondary method of data collection. There is a questionnaire that is completely based on
the data collection from 30 responder.
Qualitative research: Qualitative research is kind of research that include gathering and
evaluating the non numerical data in order to analyze and understand the concept, opinion and
experiences. This research method is used by the investigator in order to analyze the
methodology in the investigation so that they can use quality factors in order to achieve their
goals.

Quantitative research: Quantitative research is the process that refers to collecting the
analyzing the numerical data. This research method is used by investigator in order to find
patterns, prediction and cause- effect connections among the variables that is being studied.
This is the research where the investigator has to adopt a numerical data so that they can analyze
different factors in the investigation and make the investigation more effective.
Questionnaire:
Q1: Do you understand the meaning of E-commerce?
A. Yes
B. No
Q2 According to you e-commerce is beneficial for the company or no ?
A. Yes
B. No
Q3. What are most effective benefits of the company ?
A. Cost reduction
B. flexibility for consumers
C. faster buying process
Q4. What type of business model is used by the Amazon?
A. Business to businesses
B. Business to consumer
C. Consumer to business
Q5. E-commerce create positive or negative impact on the company?
A. Negative
B. Positive
Q6: Recommendations
Findings
Do you understand the meaning of E-commerce? Frequency
A. Yes 20
B. No 10
Interpretation: From the above mentioned graph it has been analyses that, there are 20
applicants who understand the meaning of e commerce and their importance for the company. As
according to their opinion E-commerce brings more opportunities for the company so that the

company can achieve their goals and objectives. According to the rest of the participants that is
10, they do not understand the meaning and concept of e-commerce(Shin, Brush and Glazewski,
2020) .
Q2: According to you e-commerce is beneficial for the company or not? Frequency
A. Yes 25
B. No 5
Interpretation: On the basis of above survey, there are 25 applicants who think that e-
commerce is much beneficial for the company in order to bring opportunities and achieve the
goals and objectives of the company. The e-commerce platform helps the company to improve
the productivity of the company and also helps them to improve their brand image in order to get
more competitive advantages. According to the remaining applicants e-commerce does not
brings more opportunities for the company.
Q3. What are most effective benefits of the company ? Frequency
D. Cost reduction 10
E. flexibility for consumers
10
F. faster buying process
10
Interpretation: As from the survey it has identifies that there are various kinds of benefits
which are provided to the company when the company is using e-commerce. As according to 10
applicants cost reduction is the major advantage or benefit that are acquired by the company

because of e-commerce. Apart from that according to the remaining applicants flexibility for
consumers and faster buying process is the major advantages that are obtain by the company. E-
commerce platform provide so many advantages to the company so that the company become
capable to overcome the barriers and improve the brand image of the company. E-commerce
platform also support the company to create more customer base for the company.
Q4. What type of business model is used by the Amazon? Frequency
G. Business to Business 15
H. Business to consumer
12
I. Consumer to business
3
Interpretation: According to participants opinion there are different kind of models which are
adopted by the companies. According to 15 participants business to business model is considered
by the company in order to improve the productivity of the company. Furthermore, According to
the 12 applicants the company Amazon is following or considering business to consumer. For
the remaining participants that is 3 consumer to business model is followed by the company.
Q5. E-commerce create positive or negative impact on the company? Frequency
C. Negative 5
D. Positive 25
Interpretation: From the above mentioned graph it has been analyzed that according to the 25
applicants e-commerce platform create positive impact on the company and also support the
company to brings more opportunities. Apart from that, e-commerce platform also support the
company to get more competitive advantages and create more customer base for the company.
According to 5 applicants e-commerce create negative impact on the company. According to
them by using e-commerce the company is facing different kind of issues like security issues,
site crashes, lack of privacy, tax issues, legal issues, late delivery and many more(Rozali and
Abd Halim, 2019).

Recommendations
From the above mentioned analysis there is few recommendation to the company so that
the company can improve their capabilities and also enhance their productivity in order to achive
their goals and objectives.
 It is recommended to the company, that Amazon company must use social medial
platform as well so that they can easily communicate with their consumer in order to
increase their sales and efficiency. It is recommended to the organization that the
company should focusing on the economic recession because it create impact on the
Amazon sales.
 It is also advised to the company, that they should use appropriate business model so that
they can achieve their goals and they can also become capable to provide opportunities to
their seller.
 Apart from this, it is also recommended to the company that they should use most
innovative technology and practices because the innovative technologies is huge
investment for the company in context of e-commerce giant. Furthermore, it is also very
important for the company that , they should maintain more sustainable competitive
advantages in the company by considering different strategies like low cost-leadership,
customer differentiation and focus strategies.
CONCLUSION
From the above mentioned report it has been concluded that there are different retail
trends in the marketplace that support the organization to improve their capabilities and
efficiency in the marketplace. As the organization is focusing on the online grocery as well as
Amazon one, Amazon advertising so that they can follow the trends in achieve their goals and
objectives. Furthermore, as this research formulate an objectives in order to analyses the
evaluation of e-commerce at amazon. So in order to collect the information and gathered the data
this research considered literature review where two objectives are made and that objectives is
based on the amazon company. In order to collect the appropriate information this research

consider primary and secondary research and also conduct an questionnaire so that the researcher
can get authentic information in order to achieve their goals and objectives.

REFERNCES
Books and Journal
Ismailov, M., 2021. Conceptualizing an inquiry-based lingua-cultural learning through
telecollaborative exchanges. F1000Research, 10.
Gormally, C., 2016. Developing a Teacher Identity: TAs' Perspectives about Learning to Teach
Inquiry-Based Biology Labs. International journal of teaching and learning in higher
education, 28(2), pp.176-192.
Lynott III, F.J. and Bittner, G.L., 2019. Moving toward developing inquiry skills: Inquiry-based
learning in physical education. Strategies, 32(2), pp.32-38.
Isik-Ercan, Z., 2020. ‘You have 25 kids playing around!’: learning to implement inquiry-based
science learning in an urban second-grade classroom. International Journal of Science
Education, 42(3), pp.329-349.
Psycharis, S., 2016. The impact of computational experiment and formative assessment in
inquiry-based teaching and learning approach in STEM education. Journal of Science
Education and Technology, 25(2), pp.316-326.
Baskwill, A., 2018. Developing capability: Transforming massage therapy education through
Inquiry-based learning. International journal of therapeutic massage & bodywork, 11(3),
p.10.
Shin, S., Brush, T.A. and Glazewski, K.D., 2020. Examining the hard, peer, and teacher
scaffolding framework in inquiry-based technology-enhanced learning environments:
impact on academic achievement and group performance. Educational Technology
Research & Development, 68(5).
Rozali, N.A. and Abd Halim, N.D., 2019. Kesan Pembelajaran Berasaskan Inkuiri Dengan
Integrasi Video Terhadap Pencapaian Pelajar Dalam Pembelajaran Matematik (Effect of Inquiry
Based Learning with Video Integration towards Students’ Achievement in Learning
Mathematics). Innovative Teaching and Learning Journal (ITLJ), 3(2), pp.42-60.