Research Methods for Analyzing Impact of COVID-19 on Sales Growth of Toyota Company

Research Methods

Table of Contents
RESEARCH AIM............................................................................................................................3
RESEARCH OBJECTIVES............................................................................................................3
METHODOLOGY..........................................................................................................................3
ETHICAL CONSIDERATION.......................................................................................................4
Respect for the autonomy, privacy and dignity of individuals and communities.......................4
Scientific integrity.......................................................................................................................4
Social responsibility....................................................................................................................5
Maximising benefit and minimising harm..................................................................................5
Confidentiality............................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX......................................................................................................................................7
Research Ethics Checklist...........................................................................................................7

RESEARCH AIM
The aim of this research is to analyse the impact on the sales growth of the company
during the COVID-19.
RESEARCH OBJECTIVES
 To examine the effect of COVID-19 on the sales growth of Toyota company.
 To specify the major issues and challenges faced by the company during COVID-19.
 To analyse the used strategies to deal with the reduction of sales growth with the impact
of COVID-19
 To identify the effect of COVID-19 on the demand and supply of the car in Toyota
company.
METHODOLOGY
Research Approach
It is a process of testing the theories on the basis of collected and interpreted data. The
two different types of research approach is Inductive and deductive. Inductive approach helps in
evaluating each factor in significant manner whereas deductive approach focuses on collecting
numerical information (Krause-Kjær and Nedergaard, 2015). The current research lay emphasis
on choosing deductive approach as it helps in explaining the relationship between two variables.
Main purpose behind choosing this approach is that it provides valid and true conclusion on the
basis of the collected information (Apuke, 2017). Deductive approach helps in gathering
numerical piece of data due to which aims and objective can be attained in better way. By using
deductive approach, researcher collects the data in effective and efficient way.
Research Design
Research design includes the different strategy that integrates the different components of
the study in appropriate and logical manner. The research design is categorised into three
different types such as experimental exploratory and descriptive. Within the existing research,
the chosen research design is descriptive (Zeng and et. al., 2021). The investigator has chosen
descriptive research design as it helps in evaluating the data in systematic manner. Descriptive
research design helps in collecting quantifiable data of different population in order to conduct
the investigation in significant way (Yan and Xu, 2019).
Research Methods

Research method is a process of gathering the information in order to complete the
investigation in appropriate manner. The two types of research methods are qualitative and
quantitative research method. In this investigation, researcher has selected quantitative research
method as it gathers numerical information which is suitable for this particular research
(Abbassi and et. al., 2016). Qualitative research method focuses on gathering in-depth
information related to chosen topic. Thus, quantitative research method is suitable method for
this investigation as it helps in evaluating and analysing the statistical facts and figures.
Participants
In order to accumulate the information related to the research study, researcher has
selected participants of above 20 age. The data collection tool which is sued by the investigator
is survey. It is one of the effective data collection tool which helps in gathering information from
large number of participants in effective manner (Babones, 2016). Within this research, the age
and area of respondents are selected for gathering information related to the subject matter. The
place from which data is collected is Toyota.
ETHICAL CONSIDERATION
Respect for the autonomy, privacy and dignity of individuals and communities
While doing the research, it is important to for researcher to respect their participants in
terms of their dignity and autonomy. Investigator is responsible to protect the information from
and also considered their choices and opinion. While giving respect to the participants,
researcher consider their viewpoint and opinion due to which the aims and objective of research
can be accomplished in better manner (Bruce, Pope and Stanistreet, 2018). For treating people as
autonomous, researcher must focus on providing complete information related to the study and
also decides their own whether to participate or not. It is important for investigator to maintain
the privacy of the participants so that they can comfortably share their opinion and thoughts
related to the subject matter.
Scientific integrity
Scientific integrity generally provides the rules and values that must be govern within the
investigation so that honesty and scientific rigor can be maintained. It is the responsibility of
researcher to build trust among readers by offering them valid and reliable information related to
the research study. By using quantitative analysis within this investigation, researcher will ensure