Integrated Case Study Analysis-2

INTEGRATED CASE
STUDY ANALYSIS- 2

Table of Contents
 INTRODUCTION
 TASK
 Problems and challenges faced by AstraZeneca
 New ways to improve position and overcome out of challenges and issues
 CONCLUSION
 REFERENCES

INTRODUCTION
 Large and successful organizations run their business by using different types of strategies as it
help to increase their profit margin and productivity.
 Thus, in the process of running business companies face many issues or problems that impact on
their position in market place.
 The present report is based on two pharmaceutical organizations including AstraZeneca and Pfizer.
 This report explain problem and challenges for company in regard to acquisition process between
both them.
 It clarifies impact of this procedure on AstraZeneca and justify their plans and new strategies to
overcome within acquiring issues or improve their position in marketplace.

Overview
 Pfizer is one of the world's second biggest and independent pharmaceutical company founded by
Charles Pfizer and Erthart.
 Company want to acquire AstraZeneca company that is a British multinational bio pharmaceutical
firm.
 With the help to acquisition process Pfizer buy AstraZeneca firm which put impact on their
productivity and profitability.
 Acquisition procedure create many issues for firm and develop challenges that affect as whole
company functions and other activities.