Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

Table of Contents
INTRODUCTION......................................................................................................................4
MAIN BODY.............................................................................................................................4
PART A......................................................................................................................................4
TASK 1......................................................................................................................................4
P1 Examine the many sorts of marketing channels available and how they might help a
variety of hospitality businesses achieve their communication goals....................................4
M1 To provide value and maximize resources, critically assess how marketing channels of
communication are integrated across a variety of hospitality businesses..............................6
TASK 4......................................................................................................................................7
P5 Assess an integrated marketing communications plan in terms of communication
strategy, channel selection, and creative content...................................................................7
M3 Examine and evaluate the success of the integrated marketing communications plan's
monitoring and effect.............................................................................................................8
CONCLUSION..........................................................................................................................9
REFRENCES.............................................................................................................................9
Books and Journal..................................................................................................................9
PART B....................................................................................................................................10
INTRODUCTION....................................................................................................................10
MAIN BODY...........................................................................................................................10
TASK 2....................................................................................................................................10
P2 Create communication objectives for a specific hospitality organisation......................10
P3 Justify your choice of communication channels and how they'll be integrated..............11
M2 Assess how the communication objectives are applied in connection to the marketing
communications mix and the hotel business goals..............................................................11
TASK 3....................................................................................................................................12
P4 Generate an integrated marketing communications plan that matches the
communication goals of a specific hospitality organisation................................................12

CONCLUSION........................................................................................................................12
REFRENCES...........................................................................................................................14
Books and Journal................................................................................................................14