Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
PART A......................................................................................................................................3
TASK 1......................................................................................................................................3
M1 Critically evaluate how marketing channels of communication are linked across a
variety of hospitality businesses to deliver value and maximise resources...........................5
TASK 4......................................................................................................................................5
P5 Evaluate a marketing communications strategy, channel selection, and creative content
in the context of an integrated marketing communications plan...........................................5
M3 Examine and evaluate the success of the integrated marketing communications plan's
monitoring and effect.............................................................................................................7
CONCLUSION..........................................................................................................................8
Books and Journal..................................................................................................................8
PART B......................................................................................................................................9
INTRODUCTION......................................................................................................................9
MAIN BODY.............................................................................................................................9
TASK 2......................................................................................................................................9
P2 Develop communication goals for a detailed hospitality company..................................9
P3 Explain why you chose the communication channels you did and how you plan to
combine them.......................................................................................................................10
M2 Examine how the communication purposes relate to the marketing communications
mix and the hotel's business objectives................................................................................10
TASK 3....................................................................................................................................11
P4 Create an integrated marketing communications plan that aligns with a specific hospitality
organization's communication objectives................................................................................11
CONCLUSION........................................................................................................................11
Books and Journal................................................................................................................12

INTRODUCTION
Marketing communication is the process that includes various types of marketing
channels so that they can convey their message to their customer. The communication
concept helps the company to get appropriate information and data about the company. It also
helped the company to gain more opportunities and create more customer base so that we can
enhance their efficiency and effectiveness in order to overcome the threats and uncertainty
factor. The marketing communication concept caters and adopts several techniques in order
to communicate with their clients and enhance the productivity of the organisation. The Tools
and techniques which are used by the organisation in order to communicate and promote their
activities in the hospitality sector is public relation, social media marketing, advertising
and many more. This report going to consider the Lowry hotel that is situated in United
Kingdom and caters several kinds of services and facilities to their clients in order to get
more opportunities Police Stop along with this this project going to analyse various kinds of
marketing channels that are used by the organisation in order to enhance their productivity
and get more opportunities. Moreover, this report going to evaluate about the Integrated
Marketing structure and strategy of the company in order to communicate with their clients.
MAIN BODY
PART A
TASK 1
P1 Survey the numerous marketing channels available and how they might assist a range of
hospitality firms in reaching their communication objectives.
There are so many types of marketing channels that is used by the company so that they can
convey their message to their clients and accomplish their objectives and goal in order to get
more opportunity and get more success.
Advertising this is the tool or the method in order to promote the product and
services which are provided by the organisation and also help the organisation to attract
engagement and sales of the company(Liu, and Chapleo, 2017). Advertisement is the concept
that comes in several forms like interactive video, banners, newspaper and include
several features in the market place. The major in of the advertising concept is to persuade
remained in inform the clients about the company. Advertising is the process which help the