Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing
Communications

Table of Contents
PART A...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain different types of marketing channels and assess how they met the communication
objectives in the hospitality organisation...............................................................................1
TASK 4............................................................................................................................................3
P5 Assess the integrated marketing communication plan with the communication strategy,
channel choice and creative content.......................................................................................3
CONCLUSION................................................................................................................................5
PART B............................................................................................................................................5
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
TASK 2............................................................................................................................................5
P2 Develop communication objectives for the organisation..................................................5
P3 Give justifications for the selection and integration of communication channels............6
P4 Design an integrated marketing communication plan for the organisation......................7
CONCLUSION................................................................................................................................8
References:.......................................................................................................................................9
Books and Journals.................................................................................................................9

PART A
INTRODUCTION
Integration means the linking and by marketing communication we mean all the
promotional tools which are used in marketing of products and services. The integration of
marketing tools is used to deliver the message to the consumers effectively and
consistently(Ruiz-Real and et. al., 2020). The integration of marketing is used to provide the
delivery of the message for the longer term which helps in creating the awareness regarding the
product and the brand. Hospitality organisation when uses the integration of marketing tools then
their main aim is just to reach to the larger audiences and inform them about the existence of the
hotel. The Goring Hotel is the luxurious hotel which provides the best rooms and services to the
people. The hotel is located in London,UK and organises different events for the guest. This
report will cover types of marketing channels and how they help in meeting the communication
objectives. It will also cover integrated marketing communication plan with communication
strategy, channel choice and creative content.
MAIN BODY
TASK 1
P1 Explain different types of marketing channels and assess how they met the communication
objectives in the hospitality organisation
Marketing channels means the delivery of products and services from the manufacturer to
the consumers. This is considered to be the most effective and productive tool which helps in
delivering the product to the customers(Karpinska-Krakowiak and Eisend, 2020). Depending
upon the type of business, every business uses different marketing channels and in such way
hotels also uses different marketing channels which helps in building the brand image of the
hotel in the market and people also gets the knowledge regarding the hotel. The Goring Hotel
also uses different marketing channels which helps in bringing people to the hotel and which
helps to develop the image about the hotel. This is because without doing the promotion of the
hotel it would be impossible to attract larger number of audiences to the hotel. Different
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marketing channels have been explained below with the communication objectives that they help
in meeting in context with The Goring hotel-
 Online Travel Agents (OTAs)- Online travel agents are the websites in which number
of hotels are listed and people can choose from the different options according to their
likes. Individuals generally likes to explore different hotels according to their suitability
and what actually matters a lot is the amount of marketing which is conducted by these
OTAs. The Goring Hotel also list the hotel in such OTA as this helps in gaining more
name to the hotel and people also gets the information regarding the hotel. The business
receives the exposure when the hotel name and its services are mentioned on such
websites and OTAs also do the marketing at higher level for promoting the sites(Chiang,
Chen and Hsu, 2019). With the use of such websites The Goring Hotel is creating
awareness regarding the name of the hotel and many people are also getting informed
about it.
 Hotel Website- The best way for attracting the people to come to the hotel is the website
of the hotel which helps in attracting many people. The images of the hotel, its ambience
and the pictures of the room of the hotel usually attract people to visit the place for once.
The website of Goring Hotel is simple and people can make the booking of the hotel stay
in a very easy manner and the websites provide even the small details about the hotel
which is important to be known by the people. The website helps in providing the
information and also helps in educating the people regarding the things which are used by
the hotel and their services which is meeting the communication objectives.
 Social media- Social media have now become the most used and best platform in which
the businesses can make promotion about their brand. Hotels have their pages on the
social media platform by which any person who wants to take the information can take it
from the official page of the hotel. In present time many people have their account on the
social media which becomes easier for the hotel also to make promotional ads and write
articles about the hotel(Alves, Sousa and Machado, 2020). Social media is the interesting
platform which develops the interest of the people and as many people are joined on the
social media The Goring Hotel also makes the advertisement about the hotel with the
help of social media only. This helps to make the promotion of the hotel and its name
which is helpful in meeting the communication objectives.
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