Hospitality Integrated Marketing Communication

Hospitality Integrated
Marketing
Communication
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
TASK 1............................................................................................................................................3
P1. Different types of marketing channels and how they serve communication objectives
within the hospitality organizations........................................................................................3
TASK 4............................................................................................................................................5
P5. Critically Evaluation of integrated marketing communication plan along with its strategy,
channel choice and creative content.......................................................................................5
PART B............................................................................................................................................6
TASK 2 & TASK 3..........................................................................................................................6
P2, P3 and P4 Covered in PPT...............................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Marketing Communication refers to those channels and pathways adopted by organisations to
convey their messages about different offerings and services and also the brand they sell to the
customers (AFFAH, 2018). Marketing Communication ensure that appropriate messages are
conveyed to consumers and targeted audience with the intention to persuade them to purchase
and become a regular customer of the entity and brand. The current report is developed for
Heythrop Park Resort designed by an architect known as Thomas Archer. It is a grade 2 listed
early 18th century country house of 1.6 kilometres situated in southeast of Oxfordshire.
Heythrop Park Resort has 18 century elegance style meeting 21st century style providing
weddings venue, golf course and other facilities holding 4 star rating in Oxfordshire. The current
report is divided into two parts in which initially in the first part different types of marketing
channels are identified and evaluated moving on conducting a critical evaluation of Marketing
Communication plan. The second part of the report is a PowerPoint presentation in which
communication objectives for Heythrop Park Resort is developed providing appropriate
justification for the selected communication channel. And at the end a integrated Marketing
Communication plan is developed for the resort.
PART A
TASK 1
P1. Different types of marketing channels and how they serve communication objectives within
the hospitality organizations.
Marketing Communication defined as those mediums and tools utilized by organizations
belonging to separate industries and sector for exchanging information and communicating with
the audiences and targeted customers for keeping them informed and updated about their goods
and services and also influence them by increasing brand awareness. There are several different
Marketing Communication tools and channels which are utilized by marketers for creating the
brand awareness and spreading word in the potential customers with some special effects images
of the brand logo in order to attract customers and influence their purchasing decisions (Inanc–
Demir and Kozak, 2019).
This marketing communication channels and pathways are adopted by hospitality organizations
as well. For hospitality businesses these marketing channels and communication tools have
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