Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing
Communications

INTRODUCTION
Integrated hospitality marketing communication is an advance method to
develop a unified experience for consumers to interact with enterprise or
brand.
It comprises the all aspects of incorporated hospitality marketing
communication such as advertising, direct marketing and social media.
Integrated marketing communication particularly considered for hospitality
industry. Island beach resort situated on the Florida Gulf Coast with
straight related by ferry or boat.

MAIN BODY
LO2
P2 Communication objectives and justification regarding the appropriate
channel selection and integration
As per the case study, the Island Beach Resort has been opted effective channel that
helps them to achieve their objectives such as:
• Establish customer relationship
It is important fro island beach resort and customer relationship is very essential for
all organization (Porcu, Del Barrio-Garcia and Kitche., 2017). It is use of online
platform so it is maintain relationship with their clients in resort. It is essential that
many offers are provided that at the discount rates and share man packages related
to the customers.
• Stimulate interest
It is essential objectives of hospitality organization and it is maintain the target
audience by promoting many websites, trip advisor etc. so customers can be
analysis of their brand and it is sells to all users in the market (Baker and Magnini.,
2016). Resort is organize many events reacted to the celebration so it is influence
of many audience. It is main objectives of resort. It is includes many features so it
is helpful for all customers.