logo

(IMC) Integrated Marketing Communication Assignment

   

Added on  2020-05-08

9 Pages1770 Words222 Views
Running Header: Integrated Marketing CommunicationIntegrated Marketing Communication Authors ID:Authors Name:
(IMC) Integrated Marketing Communication Assignment_1
Integrated Marketing CommunicationContentsIntroduction......................................................................................................................................3Company and products overview....................................................................................................3Marketing objectives.......................................................................................................................3Segmentation and Target audience..................................................................................................4Segmentation................................................................................................................................4Target audience............................................................................................................................4Communication objectives..............................................................................................................4Creative advertising strategy...........................................................................................................5Ethical issues...................................................................................................................................5Media plan.......................................................................................................................................5Effectiveness of the media plan.......................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................6
(IMC) Integrated Marketing Communication Assignment_2
Integrated Marketing CommunicationIntroductionThe term IMC is the acronym for integrated marketing communication which is acontemporary approach towards bringing developments and up-gradations in the presentcommunication plans. This approach will enable the business entity to develop a communicationsystem which will allow the firm to develop better and strong bonds with the clients and all theother stakeholders (Belch et al., 2014). This business model has also been considered as liableand relevant for attaining the pre-determined goals and objectives of a marketing event, whichhas been executed by the business firm so as to communicate with the target consumersregarding the products and services. According to a detailed survey which has been executed byAmerican Association of Advertising Agencies the term integrated marketing communicationvalues the comprehensive tactics which will also be evaluating the tactical roles of the variety ofcommunication standards within the business organization. IMC aids the entity with varied rangeof benefits and one of the biggest advantages is that the approach stands for a long duration inspreading brand awareness among the target market and this is done at a very minimum expense.As mentioned in the scenario I have been playing a role of IMC manager and the plan is requiredto be developed for bringing enhancement in the communication plan. Moreover, the furtheranalysis has been executed analysis is made focused on the IMC plan of Fruitaholic which is abusiness entity and is involved in the business of serving natural fruit juices, freshly squeezedbottle juices, customized juices, smoothies, super-foods, seasonal fruit salads, and other fruitsnacks. The further analysis has been presented over the IMC plan so as to facilitate the entity incommunication and marketing activities. Company and products overview“Be a fruitaholic! Come and grab a freshly squeezed bottle from Fruitaholic” is the tag line of theabove mentioned Business Corporation. Fruitaholic is the business firm which has been occupiedwith the business operations and offers an extensive variety of crushed juices, tweaked juices,smoothies, super-foods, regular natural product plates of mixed greens, and other organicproduct snacks (Blakeman, 2014). The juices and natural product bites add crisp tastes to theshopping knowledge. Furthermore, the entity is concerned about the wellbeing of the consumers.From around 50 squeezes and natural product tidbits that they offer, the consumers willdependably have the capacity to discover something that conveys the medical advantages theyrequire. Besides, the entity strengthens nearby groups by sourcing every one of the provisions
(IMC) Integrated Marketing Communication Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
GoOrganic Business Plan for Fresh and Healthy Fruit Juices in UK
|10
|2314
|292

The Covid Challenge: Business Plan
|16
|4728
|54

Marketing Communication - The Daily Juice
|13
|2803
|438

Entrepreneurial Opportunity Assignment - Innocent company
|5
|665
|404

Inter-NATIONAL MARKETING by Name: Faculty, Tutor, City, State
|11
|2520
|289

Yummy Day’s Retail Store Plan
|10
|668
|37