Developing an Integrated Marketing Communication Strategy for AxeChix

MKTG INDIVIDUAL
WRITTEN REPORT 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Developing and integrated marketing communication strategy..................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as one of those strategic approaches and elements that has
contributed to increased organizational performance and productivity as well as profitability.
This element is useful and beneficial for business success, as it put direct impact on sales and
growth of companies, whether it is public or private and drive their attention towards aim
achievement. The current assignment will be based on AxeChix, that want to create a woman
entertainment experience whereby individual women can collect a group of friends, come to their
venture and take excellent experience (Laurie and Mortimer, 2019). The study will specify the
suitable target market for potential user for chosen company and will also define how
organization market offering should be positioned within the market. Furthermore, the report will
clarify the development of integrated marketing communication strategy by using three of 5 tools
from promotional mix component that will allow increase users of AxeChix's market offering.
MAIN BODY
Integrated Marketing Communication is the strategic, promotional, collaborative and
marketing function in which target audience receive the consistent and compelling brand
messaging by several marketing channels in coordinated to way to move buyers with process of
decision-making. In the basic level, such marketing communication strategies help to ensure that
marketers are making use of all such available channels for conducting marketing campaign.
Also, to convey the message to target audience in appropriate way. Communication mix is
relevant for such elements which cover all the aspect of marketing (Duralia, 2018).
Developing and integrated marketing communication strategy
Aim-
To develop the women only entertainment where women can gather their with group of friend
altogether and get the unique experience.
Objectives-
 To develop the friendly culture for women
 To organize Tournament for women
 To provide new and something different experience for women
 To gain attention from selected age group to come to venue
Communication mix tools -