Integrated marketing communication

Integrated marketing communication
Assignment on integrated marketing communication
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Integrated marketing communication
Introduction
Integrated Marketing communications is a method of using different marketing channels
and tools for marketing and promotion of the product. Communication channels focus on
communicating the message to the desired market in the fastest, accurate and smartest way. It
works by dealing all aspects of marketing communication that is required for a product to
survive in the market. Sales promotion, direct marketing, public relations, and social media all
are used together for marketing tactics.
The influencer
Australian Youtube influencer Chloe Morello is active on different social media as well.
She is beauty blogger and Vlogge, she started her you tube career in March 2012. She created
some of the most exciting and unique makeup tutorials on YouTube. She also creates lifestyle
contents that are featured not only on youtube but also on instagram, facebook, blogs and other
social platform. As of today she has 2,643,788 subscriber only on you tube, where as 9,071,000
followers on instagram, and 1,700,000 on facebook. she has almost uploaded 500 youtube videos
and on an average she gets a 2,673,480 lacs of video view for only post.
She is a very famous Australian beauty, lifestyle, and fashion YouTube influencer. She
has a vision to educate her audience how to do exclusive dramatic makeup looks on their face.
She frequently shares style videos and also hauls videos where she gets a huge amount of
sponsorship. She is branding many upscale beauty products like Fenty, Sephora, Tarte, halo and
Pixi. She is paid for every item used on her video while creating her makeup look.