IMC Plan: Benefits and Application
Added on 2020-09-08
11 Pages3066 Words39 Views
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Integrated MarketingCommunication Plan
Table of ContentsINTRODUCTION...........................................................................................................................1Background of company, its product/services and marketing objectives..............................1Targeting users by segment analysis at marketplace..............................................................2Developing various communication elements which are related to promotion ofproducts/services....................................................................................................................2Creative advertising style for promoting products/services and communication objectivesethical issues...........................................................................................................................4Media Plan..............................................................................................................................5Measurement effectiveness of IMC plan................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
INTRODUCTIONIntegrated marketing is a set of services that connects consumers and improves theirexperience with brand name of an organisation. This type of marketing includes social media,promotions, public relations, etc. in order to improve both; goodwill and brand image ofcompany. Executives frame a plan so that objectives can be achieved in a specific time period.Company's supervisors use different kinds of tools and techniques to form a proper design of aplan. All these functions develop a unified force among customers (Integrated MarketingCommunications, 2018). In this report, an auto mobile corporation of Australia i.e. Holden hasbeen selected. Also, various communicative strategies and styles that aid in targeting audienceare discussed. Apart from this, a media plan has been mentioned to hit the set targets. Lastly,evaluation of plan that helps the firm in becoming effective in marketplace is provided.Background of company, its product/services and marketing objectivesHolden's Background Sir Edward Holden is the one who found Holden in 1856 at Adelaide, Australia. Thisorganisation was formally known as General Motors Holden. Firm is expanding its business in acontinuous manner by delivering high quality vehicles in all over Australia and in other countriesas well. Mostly, enterprise manufactures powerful cars for the people who love race (Barker,2013). Apart from this, they also make performance vehicles for middle class families.Products/services of Holden:Organisation is introducing high performance cars in all around the globe. They rapidlyanalyse the needs and wants of their consumers. This process helps in making the best productsaccording to requirements of its customers. New and innovative ideas with updated technologyused in cars aid Holden in giving the best experience to users. Few family vehicles like HoldenAstra and Ute are mostly liked by people of Australia. Apart from this, another product of thisorganisation is Holden SSV which is one of the famous cars in human being whole loves speed.These quality goods and services are rapidly enhancing goodwill and brand image of company.Marketing objectives and mission of Holden:Mission of Holden is to help the sellers to reach at their set targets. In this context,research based strategies that becomes a game changer in selling habits. Mainly, this firms1
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