Report Marketing Strategy - Marketing Plan Assignment

Running head: MARKETING STRATEGY
Marketing strategy
Name of the Student
Name of the University
Author Note

1MARKETING STRATEGY
Executive Summary
This report deals with the marketing plan of the Holden Cars Limited, which is based in
Australia. The company has been performing in a fair manner in the Australian and the New
Zealand market and is trying to enter a new market so that it can have a global reach. The
company has opted for the Chinese market, as the opportunity to have more growth looks very
promising. The report consists of the internal and the external environment for the company,
which will help them in entering the market. There is also detailed information about the new
products and the services that will be provided by the company in the market. It is also inclusive
of the marketing mix that the company needs to adopt so that the strategies can be made in a
better manner.

2MARKETING STRATEGY
Table of Contents
Introduction......................................................................................................................................4
Company Background.................................................................................................................4
Internal environment of the company..............................................................................................5
SWOT analysis............................................................................................................................5
Strengths..................................................................................................................................5
Weaknesses..............................................................................................................................5
Opportunities...........................................................................................................................6
Threats.....................................................................................................................................6
External environment.......................................................................................................................7
PESTLE Analysis........................................................................................................................7
Political....................................................................................................................................7
Economic.................................................................................................................................7
Social.......................................................................................................................................7
Technological..........................................................................................................................8
Legal........................................................................................................................................8
Environmental..........................................................................................................................8
Recommendation.............................................................................................................................9
Target market...............................................................................................................................9
New Products/ Services description............................................................................................9

3MARKETING STRATEGY
Marketing mix...........................................................................................................................10
Product...................................................................................................................................11
Price.......................................................................................................................................11
Place.......................................................................................................................................11
Promotion..............................................................................................................................12
Conclusion.....................................................................................................................................12
Reference List................................................................................................................................14