Marketing Management Introduction 3 Section 1. Product Development, Pricing and Distribution Plan 8 Integrated Marketing Communication Plan 10 Section 3. Marketing Strategy 8 Product Development, Pric
VerifiedAI Summary
Marketing management Marketing management Introduction 3 Section 1.Segmentation and brand strategy 3 Consumer segmentation 3 Primary and secondary market 5 Positioning/perceptual map 6 Brand strategy 7 Section 2.Objectives 8 Marketing objectives 8 Financial objectives 8 Section 3. Marketing program 8 Product development, pricing and distribution plan 8 Integrated marketing communication plan 10 Section 5.Sheduling, forecasting and control 11 Marketing scheduling and budget 11 Forecasting 11 Control 11 Conclusion 11 References 12 Appendices 15 Introduction The main aim of this
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