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Integrated Marketing Communications and Promotion Mix

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Added on  2019-09-30

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This article discusses the various promotional strategies used by companies for different products such as software for animation, new toy, food manufacturer, and airline advertisement. It also explains how social media plays a role in advertising and promoting these products.

Integrated Marketing Communications and Promotion Mix

   Added on 2019-09-30

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Running Head: INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIXINTEGRATED MARKETINGCOMMUNICATIONS ANDPROMOTION MIX
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INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX1IntroductionA promotional strategy is an advertisement tool which is done outdoor that consists of stagnant advertisements and planning of sales products with the help of marketing strategy. There are many kinds of promotional strategies, but it will wholly rely on the products that a company or individual wishes to sell.Software for animationA company has developed software for new animation, to serve this purpose company requires to execute promotional strategies to promote it in the market. This company uses particular promotional strategies that suited well with the specific media. In the situation of new animation software that has few consumers, the company can adopt after sale surveys of costumers and mail order marketing.After sale surveys of customersThe company can diagnose the various companies which they need to access as they are small. So, the company should contact the customers with the help of telephone or e-mail medium after the sales that aid the satisfaction of customers. The benefit of this strategy is to identify whether the customers are satisfied with the software or not or they need some improvement. For example, every company would like to know that customers are satisfied with the software especially the students if they hear that they are much happier with their product it will enhance the performance of the company. Sales persons of the company can do the survey with the help of a call and assemble information that will help to know the preferences of the customers or they satisfied with the products this will benefits the company to handle them at the time of sale.
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INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX2Mail order marketingThis method is appropriate when customers come to the business, but they are not missed. In thiscase, the customers are very few, so it is very relevant to determine them and send them mails. This type of promotional method makes the clients know that they are cared for and make them to know more about the goods. The mail is send through at the personal window of customers. The medium used here is e-mails not the radio or television. This method is sometimes very expensive but it is more appropriate to make the customers inform and release them that company has concern for them and helps the company to know who all are interested in their software. (Christensen C., 2013)The company needs to adopt the social media for advertising the software as the market is not so big and it does not contain huge funds. Social media is a way to reach the customers largely and easily but using the radio and television social media is expensive as the company has niche market. Company should two large media when they want to reach large market.New toyThe two types of promotional method used to produce new toy are branded promotion gifts and point-of-sale promotion and marketing if End-cap. Branded promotional giftsFor identification and introduction to new product, namely, toy to the customers, company uses marketing. The finest way to advertise the new toy is television and sells it at a discount. Give away products are the best way of doing promotion of this product. For example, if any person comes and buy the product at a discount then sell it with new toy t-shirt as a giveaway, this offer
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