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Marketing Mix of Mini Cooper

   

Added on  2021-01-01

5 Pages991 Words156 Views
MarketingFundamentals
Marketing Mix of Mini Cooper_1
TASK 1aPromotionelement of the marketing Mix: Integrated marketing communications.In present time, each company dealing in any industry tries to set the best pictures in the market about their product and applies best techniques for promoting different product in order to attract large number of customer and increase profitability and attain competitive advantage (Baker and Hart, 2016). In Mini cooper a brand of BMW various effective marketing tactics are being applied to make their product popular and build customer interest.Integrated marketing communication is a method of proper planning, implementing, monitoring and controlling the useful brand messages that helps Mini cooper to build strong customer relationships. There are different function of IMC to respective company such as Advertising, Direct marketing, publicity, sales promotion, personal selling, internet sources, events and sponsorships and packaging that makes a customer feel satisfied. Mini cooper build effectual marketing plan that mainly focused to target market and customer that is depended on four main factors such as product, place, price and promotion. In order to build a valuable image of product among customer Mini copper focuses on promotional mix that help to define actual the prospective of company. Promotional mixincludes advertising, personal selling, public relations and promotion for sales. They are used as implements to connect with aim market and create valuable sales and profits for company within a specified time frame. The below discussed is the promotional mix of mini cooper that support to communicate with wide range of customer: Advertising: It is one of the significant components of promotional mix for Mini cooper that is the formation of a sustainable advertising program.In general, advertisingis defined as a form of impersonal communication that help customer to determine the company. Respective company must have a good advertising drive that would allow them to influence a great number of individuals successfully (Connolly, 2015). Mini cooper used radio, social media television, Internet ads and newspaper to present their car to the target market in best manner. Company also puts huge billboards and send e-mails that support to achieve customer interest. In order to increase sales manager could make additional discountsfor senior citizen; some family discounts to lure the target customer making them feel satisfied.
Marketing Mix of Mini Cooper_2

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