This presentation explores the role of advertising in the success of a business and the importance of branding in building trust and maximizing sales. It discusses traditional advertising methods and the creative process involved. It also explains the primary tools of below-the-line promotion and their utilization in an integrated promotional strategy. Additionally, it assesses other techniques used in below-the-line promotion, such as sales promotion and public relations. Overall, this presentation provides valuable insights into the world of advertising and promotion in business.

Learn about the role of advertising in business success and the importance of branding in building trust and maximizing sales.

Role of Advertising and Branding in Business

Marketing

Film and Theatre

Data Science and Big Data

Practice and Principles of Marketing - Tesco

Advertising and Promotion INTRODUCTION 3 TASK 13 AC 1.1 Communication process that applies to advertising and promotion3 AC 1.2 Organisation of the advertising and promotions industry 4 AC 1.3 assessment of promotional regulation 4 AC 1.4 Current trends in advertising and promotion, including the impact of ICT5 TASK 26 AC 2.1 Role of advertising in an integrated promotional strategy for Coca- Cola 6 AC 2.2 Branding for strengthen a business or product 7 AC 2.3 Review of the creative aspects of advertising7 AC 2.4 Ways of working with advertising agencies

Professional Development

Design and Creativity

TASK 13 AC 1.1 Communication Processes in Advertising and Promotion

Solution

This presentation provides an overview of marketing essentials, focusing on the role of marketing in increasing sales and profitability. It covers topics such as the marketing mix, marketing plan, and evaluation and control. The presentation also includes a case study on Cadbury, a British multinational company in the confectionery industry.

Marketing Essentials

Presentation

This study discusses the promotional strategies used by Netflix, including advertising, sales promotion, public relations, direct marketing, and social media marketing. It also explores the steps involved in developing a communication program and the use of new technology by Netflix. 

Netflix Promotions and Channel Tools

Journalism Principles And Practices

This study material provides an overview of the principles and practices of marketing, with a focus on Virgin Media. It discusses the marketing and promotional mix portfolio of the organization, including their strategies in advertising, public relations, sales promotion, events and experiences, personal selling, direct marketing, interactive marketing, word of mouth, and social media marketing. The material also explores the AIDA model and its application to Virgin Media's marketing efforts.

Adamson University

Business Development

Principles and Practices of Marketing

This document discusses the nature and role of the promotion mix in the travel and tourism industry. It explores how advertisement, public relations, and sales promotion contribute to attracting customers. The document also highlights the use of various communication channels for promotion.

Role of Advertising and Branding in Business

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Practice and Principles of Marketing - Tesco

TASK 13 AC 1.1 Communication Processes in Advertising and Promotion

Marketing Essentials

Netflix Promotions and Channel Tools

Principles and Practices of Marketing

Marketing in Travel and Tourism

Role of Advertising and Branding in Business

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Practice and Principles of Marketing - Tescolg...

TASK 13 AC 1.1 Communication Processes in Advertising and Promotionlg...

Marketing Essentialslg...

Netflix Promotions and Channel Toolslg...

Principles and Practices of Marketinglg...

Marketing in Travel and Tourismlg...

Practice and Principles of Marketing - Tesco

TASK 13 AC 1.1 Communication Processes in Advertising and Promotion

Marketing Essentials

Netflix Promotions and Channel Tools

Principles and Practices of Marketing

Marketing in Travel and Tourism