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Integrated Marketing Communications - Assignment PDF

   

Added on  2021-05-31

18 Pages1238 Words39 Views
Integrated Marketing CommunicationsName of the Student:Academic Affiliation:Date:

Introduction -Helps in the development of my ability in critically evaluating the prevailing IMC programs. –Helps in provision of solutions that are based on both learned IMC concepts and theories. -Aimed at the development of the IMC campaign that will include both timing and budgetary constraints (Camilleri, 2018). -Based on assessment one with a maximum budget of $50,000.

The Marketing Communication Goals/Objectives-Ensures that there is an integration of the numerous tools and approaches -Enables them to effectively work together in harmony. -This is beneficial because it will help in the creation of harmony regarding the products of the company. - Some tools that can be used for the campaigns include personal selling, digital marketing, advertisements, public relations, and promotions.

-Marketing campaigns are aimed at reinforcing each other so that they help in the achievement of objectives.-This is through provision of consistency, clarity, as well as communication impacts (Andrews & Shimp, 2017).-This is quite essential to the overall success of any organization.-It helps them to maintain close contacts with the clients and the entire population all through.

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