INTEGRATED PROFESSIONAL SKILLS IN THE DIGITAL AGE Introduction 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Main Body 3 Mai

INTEGRATED PROFESSIONAL SKILLS IN THE DIGITAL AGE Introduction 3 Main Body3 TASK 13 Positive and negative impact of internet on business and society.3 TASK 26 The different threats that an organisation faces due to internet.6 TASK 38 Comparing as well contrasting features, application along with suitability in business of two telecommunication companies for the current business. In the study comparing and contrasting of positive and negative impact of internet on business and society.3 TASK 26 The different threats that an

INTEGRATED
PROFESSIONAL
SKILLS IN THE
DIGITAL AGE

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
TASK 1............................................................................................................................................3
Positive and negative impact of internet on business and society..............................................3
TASK 2............................................................................................................................................6
The different threats that an organisation faces due to internet..................................................6
TASK 3............................................................................................................................................8
Comparing as well contrasting features, application along with suitability in business of two
telecommunication companies for the current business..............................................................8
CONCLUSION..............................................................................................................................10
REFERANCES..............................................................................................................................12

INTRODUCTION
In the digital age professional skills are much required which include internet searching
and buying skills. The skills will help the company to increase the customers. Amazon is an
American multinational company which have its offices spread all across the globe. The
company was founded in the year 1994 (Berg. and Knights, 2019). The company is also known
as king of online purchasing and selling market. The company is having headquarter in Seattle,
Washington. The founder of the company is Jeff Bezos and the number of the employees
working in the company are around 650000. In the study comparing and contrasting of positive
and negative use of internet and threats as well as privacy benefits along with two
telecommunication companies are explained in detail.
MAIN BODY
TASK 1
Positive and negative impact of internet on business and society.
Comparison of positive and negative impacts of internet-
Positive Impacts on Business
The most important factor of internet in the business field is that the work gets faster, easier and
simpler for making the efficiency in the working process. The information related to the business
can travel faster with the use of mail and social media. The requirement of human labor has
reduced from the earlier times.
• The business is being able to satisfy all the customers all over the world because now the
customers can order from any corner of the world. The internet gives the business to spread itself
all around the world.
• To improve on the business growth the companies must understand and study there
customers as to what they need and the change in trend which is taking place in the world. The
companies can get a huge observation once they get a part of this online market.
• To influence a great number of customers the business pays an amount to the websites for
advertising themselves online (Fink, 2019). Since, the entire world use internet, that can
influence a lot of people to buy the products.
Positive impact on Society
The impact of internet has changed the mentality of the society (Andersson, 2016). Which
includes the understanding of different cultures and religion importance. There is a sense of unity

among people which can be seen because they have stopped differentiating between different
cultures and religion and this is all because of the usage of the internet.
• The people are getting a source to communicate through internet. Through blogs,
podcast, ebooks, infographics and videos there social entrepreneurs and social workers are
making the society aware about social, environmental, economic and personal facts of the world.
• The technologies are all interconnected therefore the society is developing, are getting
stronger and are becoming knowledgeable (Assange and et.al., 2016). Social media and networks
have become very popular and are getting a huge change and impact on the society.
• One of the best thing about using internet is that everyone can openly and freely use there
right which is right to expression on internet. Right to expression can help the other users be
aware of things which they have never known or were shy to express themselves that way, this
right can change a lot of life's in the world.
Negative Impacts on Business
The changes of mishaps is the major draw back of the companies when they come online. The
security can be a major problem after a point of time and the companies who are not careful
about that factor might tend to lose there information out and the company might have to face a
lot of problems later.
• Be it real or rumors the news about anything spread like fire in today's world because of
the usage of internet. There is misinformation which is spread by the external environment of the
business and not just that even the internal environment can do so through the sources of
internet.
• The negative impact of getting a business online is that there is no communication
between the customer and the employee of the business. There is no way the customers can
engaged with the company which makes the company in lose because they will not have loyal
customers. The company will not be able to give further discounts by empathy for the customers
which means they will lose on a lot of customers.
• The prices of the products are falling rapidly because most of the company's are coming
online and due to the competition online the companies are reducing there prices so that they can
increase there selling to the customers and produce more. This is leading to lose in the company
because they can not produce and this can be done with unique products.
Negative impact on Society

Cultural fights can be targeted and this misuse can lead to great fights in the entire country. This
misuse of the internet by the people can lead to a national danger also which some people are
aware yet others are not.
• People are not getting time for spending it with family and friends even if they want to
and that is because they are getting so much addicted and dependent on the internet usage that
they do not have time for anything else.
• There is a high chances of going into depression because they forget to communicate
with people face to face which can leave them alone in the real world.
• People prefer wishing or messaging others on special occasions instead of going to there
houses to celebrate with them. Which is leading to staying alone and the communication gap just
increases.
TASK 2
The different threats that an organisation faces due to internet.
Virus: Virus is a word that everyone has heard when they start using the internet but not
everyone knows what a virus can do and how harmful it can be. Virus is a threat which can make
people lose there personal details and business information which can be misused by someone
else. The virus when entered in a computer can make the processor and computer slower and the
computer can restart anytime it wants to. Virus can spread through hard drives and pen drives
and the society which is not aware of this process is the easiest target. The virus can even
someone's password of all the social media and bank details of the person. The work process of
the company can get really slow and they can even lose a lot of personal information which can
turn out to be a big mistake. The virus can spread through mails even and that means it can
spread from one company to the other.
There must be a immediate action towards virus. The virus when detected in any computer be it
business or society the virus should be removed or they could lose there personal information out
if they are not careful. There is no chance that someone would want to lose that information and
there are a lot of people wanting to get that so everyone should be aware and have the knowledge
to not just detect it but also remove it from the computer (Curran, Fenton and Freedman, 2016).

Spamming: This is very common practice in today's world and therefore the mails have come up
with an update with a separate folder for spam. Virus can be spread through this spamming
easily and people who tend to see all there mails will affect them the most (Greengard, 2015).
The spammed mails can result in greater damages for the company. The society is the easiest
target for the spammer and they can take out as much as information as required even before
they know it because the society is not aware of the negatives of internet.
The business and society should avoid this kind of mails as much as possible. The target is on the
society because the spammer send out mails which address lottery to take out details from the
people and when they do that the spammer bankrupt the individual or use there identity to do
something else. The businesses are well aware of such spammers its the society who are the
careless one's.
Hacking: Except the owner there is a third party who is unauthorized to get access to the
computer, when that is done that is known as hacking. Hacking is illegal and can be seriously
punished by the government. Since all the detail, be it personal or official, of the business and
individual's of the society is all feed in the computer and when a computer gets hacked then they
will have no control on the other person who is taking there information (Gosling and Mason,
2015). The business must be very careful and should secure there setting and security level
should be increased so that it is next to impossible for anyone to get in there computer.
The society individual's and the business should be aware of there security setting so that they
can stop others to get in their computers and keep the hackers away. The business and society
must take there personal details on a pen drive or a hard drive so that even if someone wants to
get in their computer nothing is found or they can just delete the files after the use so that no one
can get the details out.
Malware: To damage and infiltrate computers, malware is commonly used (Wortmann. and
Flüchter, 2015). There are two major functions of Malware that are, it can delete important files
from any computer and can send mails to anyone on behalf of that person. Malware is also
known for taking full control over everything in the computer or any technology used. The
society is not really aware of this threat and most of the people have not even heard of it.
Businesses are trying to find ways to avoid them. Anti- virus is one app which all the computers
in the world can install to avoid most of the virus's or any threats to there computers, be it

business or society. Individual who has just learnt to use internet will not be aware of all these
factors and will be easy targets so installing this app will avoid future damages.
TASK 3
Comparing as well contrasting features, application along with suitability in business of two
telecommunication companies for the current business.
There are various communication companies but her in the study the tow companies
which are chosen are the AT&T and Virgin (Buchanan. and Cao, 2018). The following two
companies are selected because they are the best in the market place and provide better services
all across the globe. These companies will be providing services to Amazon, UK.
AT&T: AT&T is fastest est communication provider company which provides quality
communication at much cheaper and faster way (Carlton, Israel. and Shampine, 2019). The
company is the second largest in providing mobile communication. AT&T is having a wide area
of network which helps in connecting of the people all over the world. The company provides
the best video quality conferencing live. This feature of the AT&T will help Amazon, UK the
collaboration of the team in which the members of the team can interact with each other in order
to share important information or business information. Another feature of this network is this
network provides best wire less service connecting which Amazon, UK can save a lot of cost and
increase its profitability. Wire less network is used within the office to cover the whole area of
the building. The speed of the network becomes slow if there are multiple users of the internet.
AT&T provides best services without delaying its speed even if there are multiple users. The
application of this network mainly used by the Amazon, UK in internet activities. Internet
activities mainly involves uploading, posting, sharing high quality files and searching
information. Etc. There are various chat rooms using which the same message can be rotated all
over the company. Messages are also sent under this by Amazon, UK in which the graphic and
designs are applied in order to make the communication easy and comfortable (Abubakar, 2018).
This lead to increase in the flexibility o f delivering the message in which official message and
non official messages can be sent as per the requirement. Messages are the fastest tool for
delivering of short and informative information. Messages are mainly used for the quick and live
conversation in which quick action is required or without which the action will not be possible.

Virgin- Virgin is the communication provider which believes in providing communication at the
discounted rate offering various discount offer to its client. The network of this company is large.
Virgin is having a best audio quality calling facility in which the company focuses on High
Definition audio without any delay (Winstead, 2018). There are various offers available in this
company such as free audio calling on the yearly recharge, occasional offers available on
festivals. Etc. This feature of the company will help Amazon, UK in having discounted rate
communication which will help the company in reducing the cost and increase the profitability.
Virgin focuses more towards the innovation and experimental things such as building network in
the robot, innovative voice call messages etc. This helps Amazon, UK in reducing its processing
time in the work and helps the company in fast delivering of the message with higher quality and
cost-effectiveness. The application of the Virgin network in the Amazon, UK is the
communication in which communication via audio and video call is done in the company. The
communication is done within and outside of the organization. Communication is very much
necessary within and outside the company without which h message can not be delivered
quickly. But Virgin is mainly expert into the audio conversation. Application of this in the
company is administrator which is data base. This helps the company to securely store the data.
Large amount of data can be stored using data base administrator. Using the data base
administrator Amazon, UK can send the data in bulk to the companies which are the clients of
the Amazon, UK. If the data stored is secured then the same will result in maintaining the
secrecy of the data which will help the company in maintain the records of secrecy of the
business more safely and more transparently.
SUITABILITY
If it is taken from the suitability of the business of Amazon, UK both networks are
suitable as they both are having their own advantages and disadvantages over the specified area.
Virgin is better in providing in discounted rate telecommunication to its users which focuses
mainly towards the audio communication whereas the AT &T focuses towards providing quality
video call facility to its users. The AT&T is best suitable for the Amazon, UK for the messages
in which the company provides fast and best options for delivery of the messages. Whereas
Virgin is more towards the data base in which data base is provided to the Amazon, UK in order
to make the data safe, secure and confidential.

CONCLUSION
As per the study it is concluded that internet plays a major role using which the company
can deliver its messages in fast and effective way. It is also very important for the company in
order to do comparison among the two telecommunication companies in order to find out which
company suits the best in the area. The positive as well as negative usage of the internet a
company must consider before taking any decision because this will help the company to avoid
the negative impact. It is also very much necessary to find out what are the threats as well as how
to overcome those threats by increasing the safety over the internet.

REFERENCES
Books and Journals
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Andersson, G., 2016. Internet-delivered psychological treatments. Annual review of clinical
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Assange, J. and et.al., 2016. Cypherpunks: Freedom and the Future of the Internet. OR books.
Berg, N. and Knights, M., 2019. Amazon: How the World’s Most Relentless Retailer will
Continue to Revolutionize Commerce. Kogan Page Publishers.
Buchanan, B. and Cao, C., 2018. Quo Vadis?: A Comparison of the Fintech Revolution in China
and the West.
Carlton, D.W., Israel, M.A. and Shampine, A., 2019. Lessons from AT&T/Time Warner.
Curran, J., Fenton, N. and Freedman, D., 2016. Misunderstanding the internet. Routledge.
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