Integrated Professional Skills in the Digital Age

Integrated Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Many Positive and negative use of internet to businesses and society....................................3
2. Internet threats for an organization and society.......................................................................5
3. Compare between CISCO and ORACLE unified communication .........................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital skills means an individual have critical thinking, problem solving, information &
technology and collaboration skills. Professional skills are necessarily required in digital age. It
is very important for the sustainable development of an organization. Professional skills in digital
age also includes behavioural skills for the success in the workforce and education. It has also
contains efficiency in work, managing stress and abilities of self-knowledge. This report will
include the various positive and negative use of internet that will impact the society and
businesses. This report will state that several internet threats faced by businesses & society that
have a various diverse impact on the organization and explained the securities and privacy alert
taken by the organization when internet apps and services are used. That report will also
highlight the unified communication providers in UK and their applications, features and
business uses. This report will highlight the two unified communication providers such as
ORACLE and CISCO.
MAIN BODY
1. Many Positive and negative use of internet to businesses and society
Positive impact of internet on business and
society
Negative impact of internet on business and
society
Positive use of internet-
Internet in the today generation plays a
most important role. Internet is very useful
digital technology to create the social life
easier and convenient. It provides various
opportunities to conduct their work effectively
and also generates many possibilities for
businesses and society to achieve their goal or
objective in very efficient way (Jackson, 2015).
Internet also useful for businesses to connect
with more consumers. Today, there are various
use of internet in organizations such as
marking, purchasing, selling, business
management, advertisement, production,
Internet may also get negative impact on the
production of an organization (Namdev,
Agrawal and Silkari, 2015). Internet can waste
the employee's time in various activities such
as web surfing and loading process.
Operation of business on the internet is very
easy task and that generates various new
competitors in the marketplace. It can give
negative impacts on the offline business and
influences them to expand its business on
internet as well.
Peoples are so much attractive towards the
online courses and degrees. Many students
prefer online courses for the reason of low cost

taxation etc. it is the main source factor in
business innovations and models.
Business Automation- Business automation
plays an effective role many complicated and
huge challenging situations in businesses. It
helps in various ways such as assist in day to
day business tasks and operations and these
activities are easily programmed in business
software. It also helps in to run their company'
operations automatically and prefers robotic
interface in business and also reduced person's
errors in works.
Online business services- For the
development of successful online business,
internet plays a crucial role (Darvin, 2016).
Without this online business is just an
imagination. Internet provides opportunities to
develop online business with e-commerce,
digital marketing, various online business
platforms, web development services and many
others (Oliver, 2015).
Digital marketing- For the improvement in
productions and operations many organizations
adopts business automation, e-commerce,
online collaboration tools and digital
marketing. Internet provides many services to
development of businesses such as business
websites, social media profiles, search engine
for various innovations and many others.
Organization are used digital marketing for
advertise and promote their products in a very
and less time. But it has a negative impact on
the many coaching centres and education
institutes.
Consumer trends are changing from time to
time, and they want modifications in products
and services according to changing period
(Baker, Xiang, and Atkinson, 2017). Internet
plays a major role in influencing the peoples
for new life styles, trends, expectations,
priorities and needs. It can cause huge
expenses in the business.
Internet plays a crucial role in disconnect the
face to face links between peoples. Internet
breaks the human touch and encourages
artificial relationships.
Huge internet uses in the business can cause
many security treats such as Hackers, e-
terrorism and negative viruses. It can also
defect the organization's operations and reduce
the functional activities (Curran,Fenton and
Freedman, 2016).
Internet may enhance various criminal
activities and get impact on entire nation and
its populations.
Internet can influence many people to do
illegal activities such as use and download
others Data and information, illegal use of
copyright content.
Today, people are so much addicted to social
media sites. They like to do online chats and
messaging as compared face to face