Integrated Professional Skills in the Digital Age

This report discusses the positive and negative impact of social media, challenges and measures of security and privacy, and the suitability of different social media platforms for businesses.

Integrated Professional
Skills in the Digital
Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare and contrast the positive and negative aspect of social media................................3
Discuss the challenges and measures of security and privacy that are taken when social media
services are used online..........................................................................................................5
Select any two examples of Social media, compare and contrast their features, applications,
discussing their suitability for businesses...............................................................................6
CONCLUSION................................................................................................................................9

INTRODUCTION
Professional skills refers to those capability, skills and knowledge of the people which
assist in building career and attaining growth in a positive manner. With the help of effective
technology, individual will be able to get their work done in most appropriate manner. Apart
from this, it is very essential for individuals to effectively fulfil all the requirements so that they
can perform their business functions in a successful manner. In the present modern world, social
media plays very essential role for the whole growth and development of the organisation as well
as individual both. This is the report which includes both positive as well as negative impact of
social media or internet on the whole society and business organisation. Apart from this, it
consist of various challenges as well as measures which is taken when social media is used as
services in order to get security as well as privacy. At the end of this report, two examples of
social media are going to be used and a comparison is made in order to examine the suitability of
a business organisation.
MAIN BODY
Compare and contrast the positive and negative aspect of social media.
Social media is one of the most effective technology used by large number of individuals
through which they can share their thoughts, ideas, views and information for the growth and
development of the society and individual both. It is said that with the help of social networking
way of interaction with people have totally changed. In today's competitive world, social media
is considered as one of the most essential part in an individual life from shopping to education,
business tools and electronic mails continuously changing the life style of people. Social media
consist of some social networking sites, blogs and websites where large number of people can
easily interact with each other. It has been said that social media is one of the strong and
impactful tool which creates both harmful and beneficial impact. Some of the positive as well as
negative impact of the social media are going to be discussed as follows:
Positive impact:
Social networking sites allows large number of individuals in order to communicate and
remain in touch for a longer period of time. Along with this, with the help of social networking
sites individuals will be able to meet new people who have similar interest so they can create

relationship with them. This will help in developing the communication skills as individuals need
to interact with large number of people in order to share their views, thoughts and knowledge.
Along with this, accessing of social media develop opportunities for large number of
people in order to share their ideas, thoughts and information beyond any geographical
boundaries. This will help in creating positive impact on the overall development of the society.
With the help of this, individuals will be able to enhance their skills and knowledge which will
assist them in order to gain various advantages at the competitive marketplace.
Furthermore, social media helps in creating awareness within the society by doing
campaigns, promotion, advertisement so that overall society will be able to upgrade their
information about the topics. It has also been said that with the help of social networking sites
large number of people increases their quality of life and can reduce the overall health and
mental risk. This is considered as one of the most effective and beneficial tool for some people as
they face various positive results with the help of social networking sites.
Negative impact:
Apart from positive impacts there are some negative results face by large number of
individuals by using social networking sites. One of the negative impact of social media is that
every individual addicted towards it which might affect their overall efficiency. This is because
they spend their most of the time on social networking sites which might divert their mind and
affect their concentration towards the work.
With the help of social media, it has been concluded that individuals interact with people
through their mobile phone, social networking sites which reduces personal or face to face
communication between people. Therefore, it is concluded that social media creates new contacts
but at the same time might affect personal relationship. This will create negative impact of social
media on the life of individuals.
It has also been identified that the due to excessive use of mobile phones for social
media, many people face lot of health issues and problems. By using mobile phones on a
continuous basis might cause eye problem, brain damage as well as mental illness. Furthermore,
according to a research it has also been found that cell phones releases some amount of radiation
which cause diseases like cancer.
In addition to this, one of the negative impact is that there are various criminal and illegal
activities conducted by people by using social media. This as a result will create negative impact

on the overall society as it may conduct various harmful activities. This is one of the major
negative aspects faced by society, individuals and business organisation by using social media.
Discuss the challenges and measures of security and privacy that are taken when social media
services are used online.
It has been analysed that social media is one of the most influential factor which helps in
sharing information, data and thoughts from one place to another. There are ample number of
challenges which create impact on the society. Each and every element have there own positive
and negative impacts which need to be considered by everyone when they use such services. In
the present modern era, it has been said that social media is considered as a platform where
Social media is one of the most crucial element which is used by individuals having some
challenges which are related with security & privacy are going to be discussed as follows:
Challenges of Security & Privacy: Security issue: In today's competitive world, it has been identified that security is
considered as one of the biggest issue and challenge faced by both individuals and
organisation. Before using social media services or social networking sites, every
individual examine their security measures, whether it is secure to share any kind of
information, data and thoughts. In order to perform any kind of business activity in an
effective manner, it is required to use social media to conduct such operations in
appropriate and authentic manner. By using more and more social media in order to
perform their business functions, security and privacy might get affected. Therefore, it is
considered as one of the biggest challenge faced by individuals and organisation both. Theft of personal details: Another challenge faced by using social media services is
related to hacking of personal information and data. It is required to provide personal
information in order to access social networking sites which can easily be hacked by a
person for their personal use. It is considered as biggest challenge as due to hacking of
private account might create misuse of personal information given by individual. With
the help of individual's personal information, hackers might influence or harass the
people for their personal interest. Financial Loss: Biggest challenge faced by individuals by using social media is that they
may face some loss related to finance. There are various platform where personal
information are required in order to access the account. Due to lack of security measures

any firm can use such information for their personal use. Sometimes, individual face loss
of money due to leak of personal information and data. It is considered as a cybercrime
which might have huge impact on the professional as well as personal life of individual.
It has also been identified that individual who is performing such kind of activities comes
under illegal and unauthorised work.
Measures of Security & Privacy: Security Technology: In order to avoid such issues and in order to overcome challenges
it is essential to use some security measures. With the help of such measures it is very
important to develop security technology so that they can securely share their information
and data in an effective manner. There are various techniques which is used by large
number of individuals so that they can secure their personal details and information. It is
required by individual to secure their personal information by using security technologies
on a continuous basis.
 Changes of security keywords on regular basis: Furthermore, another essential measure
is that individual need to change their personal security passwords and other factors on a
regular basis so that no personal information can not be harmed by any third party. With
the help of modifying passwords and security keywords, an individual will be able to
secure their personal as well as professional details in an effective manner. It has been
identified that by developing secure password, information of user will easily be secure
and no other person can use it for their personal benefit. This is the measure which will
keep all the detail of individual person safe and secure and can only be used by the user
itself.
With the help of such measures individual will be able to secure their personal as well as
professional data and information. Using these measures in an effective manner can reduce the
chance of misuse of personal information. Therefore, it is required to avoid challenges and adopt
measures in an appropriate manner so that
Select any two examples of Social media, compare and contrast their features, applications,
discussing their suitability for businesses.
It has been said that there are various types of social media networks available at the
marketplace. Social media is one of the most dynamic platform present in the current market
which create both positive as well as negative impact on the performance of business

organisation. It has also been identified that by using different types of social media, individual
will be able to gain various personal and professional growth. Different types of social media
includes Facebook, Twitter, Linked in, Blogging and many more. Some of the most essential
tools are going to be discussed as follows:
Facebook: It is said that one of the most essential platform of social media is Facebook
where large number of individual connect with each other. It is generally used by each and every
individual in order to build social network. It is also known as relationship network which help
individual as well as business organisation in order to connect through online medium so that
they can share their information, thoughts, ideas and views from one person to another.
Generally it is the medium which is used by individuals for their personal use rather than of
professional use. It is considered as one of the most effective social media platform in order to
connect with large number of individuals across the whole wide world.
Linked in: If talking about Linked in, it is a social medium platform which is quite
different from other platforms, as it is specially designed and developed for professional and
business use. It refers to the platform where users generally go to showcase their experiences,
thoughts, ideas and knowledge related to specific profession. It is a outlet where individuals
share their professional information in order to get new job and opportunities available at the
competitive market. Therefore, another important platform is LinkedIn which is mainly
developed and designed for all the individuals who belongs to a profession.
Compare and contrast features, applications and their suitability for businesses
Compare & contrast features: It is said that both the elements have their own specialization and
features which sometimes is different as well as similar with each other. A comparison and
contrast between both the platforms are going to be discussed as follows:
Contrast:
 It has been analysed that Facebook is an outlet which is used by large number of
individuals in order to connect with peoples, sharing there views, thoughts and ideas from
one people to another. On the other hand, if talk about LinkedIn it is said that this
platform is used by only professionals and those who work as a professional person.
 Apart from this, Facebook is a social networking site where every person share connect
with each other only for making any kind of personal relationships rather than building
any professional relations. But in case of LinkedIn, users are those who are associated

with professional work and interact with each other in order to maintain professional
relationships. They share their views, thoughts and ideas related with professional work.
Comparison
 It has been analysed that both the platforms provide assistance in order to create
interaction between ample number of people available across the competitive
marketplace. These are the mediums with the help of which individuals will be able to
enhance their personal as well as professional skill which provide them various
opportunities.
 Another comparison is that it refers to the platform which large number of people build
relationships with each other which leads towards the enhancement of their knowledge
and experience. Facebook help in enhancing personal knowledge whereas LinkedIn assist
in increasing their professional skills and experience.
Applications and suitability of different social media for businesses
Application of Facebook for business context
In context to modern world business scenario, it has been analysed that Facebook is often
used by business organisation for promoting their businesses at social platform and influencing
interest of customers towards them in effective manner. This platform is often used by
companies to promote its products and services among customers for influencing their interest so
that they easily make purchase from the respective company in effective manner. For instance:
Zara make use of social media platform for attracting large scale of customers towards them. It
can be said that it is easier for the marketing manager of ZARA to popularise their fresh offering
among customers. The respective platform is not only helpful in attracting localise customers but
at the same time social media is supportive for them in approaching new customers belonging to
outer zone. In the overall terms, Facebook is seen as the effective method that helps businesses
like Zara and other companies in reaching their potential customers and also helps them out in
increasing their sales performance as well as profitability in rightful manner. In addition to this,
it can be said that suitability of Facebook is good because it allows companies in promoting their
products and services in easier manner. Along with this, it also allows company in boosting up
their sales performance as well as profitability in rapid manner.
Application of LinkedIn for business context

On the contrary, it has been analysed that LinkedIn is basically used by professional
where they tries to explore new things related to career. It has also been identified that LinkedIn
is mostly used by the people who are seeking for the job and wants to get entertained quickly by
best company. It can be said that this form of social media platform is good for the company as
well as users because they are getting effective medium through which they can easily
communicate with one another. Application of this social media platform can be well understood
with the help of example. For instance: HR manager of Marks and Spencer often checks profile
of candidates on the LinkedIn account before calling them for the job interview. This platform
simply allows them to find out best suitable candidate for the vacant position within the
company. As a result, it is easier for the recruiter to find out more number of options available at
social media who could further join them as the employee and also supports company in
accomplishing their respective goals and objectives in quicker manner. It can be said that the
respective platform of social media is highly suitable for businesses as it supporting them in
bringing workforce within the company effectively who will further put their own efforts in
attaining their respective goals and enhancing their profitability in effective manner.
CONCLUSION
With the help of above stated report, it has been identified that social media plays very
essential role in the overall growth and development of individual and society both. It has also
been said that by using social networking sites in an effective manner, ample number of
opportunities will be gained by the people which leads towards the development of professional
as well as personal skills. There are both positive as well as negative impact faced by people by
using social media. It has also been identified that there are various challenges faced by people
as well as there are different measures develop to maintain security and privacy when social
media is used. Along with this, there are two main examples of social media used in this report
with the help of which it can easily be identified that whether it is sustainable for the business
organisation or not. With the help of Facebook and Linked in platforms large number of
individual will be able to interact with new people.

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