Integrated Professional Skill in the Digital Age : Assignment

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Compare and contrast the positive and negative use of Internet to businesses and society... .1
2. Discuss the threats faced by organizations and society when using the Internet and the
measures.......................................................................................................................................4
3. Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses..........................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The internet is the best creation of the humans which brings the great revolution in field
of technology. The digital technology brings creates the great impact on the businesses as well as
on the societies and the people are now more updated and aware about the internet and it is in
reach of every age group and easily accessible. This report includes the positive and negative
impact to business and societies and the threats of the internet on the organisation and on
societies and the different remedies and the measures to fight from these threats and also
discussed about different Unified communication providers of the UK with their features and the
applications and the impact of these technologies on the business sustainability.
1. Compare and contrast the positive and negative use of Internet to businesses and society.
Internet is the most important innovation by Humans. Internet also changed the life of
societies as well as the businesses. There are some positive and negative impact of internet to
societies and businesses which are given as follows -
Positive impact of Internet on Businesses
 Internet gives more marketing options and the different types of the platforms like social
media for the promotional activities.
 The business tools for the data collection and the research on the particular product.
 The open source software applications are available for the online marketing
(Bridgstock., 2016).
 Different types of marketing platforms are available such as the Search Engine
Optimization, Email marketing, social media marketing that improves the cash flow
management for the customers.
 The online marketing is beneficial for the micro, small and the large scale businesses to
because the online platform is the fastest means of marketing and the interaction with
customers is also very easy.
 Internet helps the companies to get the customer's data and the current requirements of
the consumers and also helps in building the long term relationship with the customers.
 Internet is also useful for the freelancers to do the online market research and the free
wares are available which is helpful (Goldie., 2016).
 Internet improves the workplace and the business productivity by using the productivity
tools, cloud computing, marketing automation.
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 Internet also makes the business 24*7 which is helpful for the consumers as well as for
the clients as well.
 The interaction with the customers is very easy by the feedback process that improves the
quality of the company (Gretter and Yadav., 2016).
Negative impact of Internet on Businesses
 The negative impact of the impact is that it limits the face-to-face interaction to the
customers and it is hard for the companies to sense the emotions and the feelings of the
consumers.
 As the use of internet is increasing day-by-day, every company starts using the online
marketing platform so, it is a difficult situation for the micro and the small scale
businesses to stand in front of the large scale organization (Huda and Teh., 2018).
 The negative feedback is the most common factor to ruin the productivity and the
sustainability of the companies. The small businesses or the startups avoid the online
interaction in the starting days because of the fear of negative publicity and the feedback.
 The price is the biggest challenge for every type of organizations in this competitive
environment because every company choose the online platform to avoid the cost factor.
 Internet also brings the new competitors which creates the competition in the market and
in this case, this is very difficult for the micro and the small scale companies to sustain.
 The automation is the biggest factor that create the barriers for the employees and the
unemployment is increasing day by day (Huda., 2019).
 The hackers are the major threat for the online businesses and the data breaching of the
secured data which lowers the confidence level of the organization.
 The use of internet also decreases the productivity because the employees use the internet
at the workplace and the regular use of internet distract the employees from their work
and also waste the useful time.
Positive impact of Internet on Societies
The internet is now famous among all the people and the societies and internet is in the
reach of everyone of every age group from child to old ones. There are several positive impact of
internet on the societies which are as follows -
 Internet provides the effective communication to the people using email and the social
media platform.
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 Applying for the jobs is very easy and many job platforms are available online which is
helpful for the job seekers (Keengwe., 2Integrated Professional Skills in the Digital
Age015).
 The societies are now aware about the internet banking and the shopping and the very
easy means without going anywhere on the shops and the banks.
 There are several online classes are available on internet and the students can easily
attend the classes at their home who are not able to attend the coaching classes because of
the busy schedule.
 The easy accessibility of the news on the internet also aware the societies and this saves
the environment.
 The internet also gives the platforms to the ladies to start their businesses at home and
can sell the daily used products online to the neighbors.
 The young talents start educating the people by using the social media platforms and the
video interaction with the students and this encourages the other people to be creative and
innovative (Walker, Bowkett and Duchaine., 2018).
 The internet brings the new revolution and the transformation among the societies and
increases the awareness, knowledge as well as the social interaction.
Negative impact of Internet on Societies
 There illegal and the inappropriate data available on the internet is not suitable and
impacts on their life (Goldie., 2016).
 Addiction of the social media ruins the personal and the professional life.
 Internet also give rise to the negative views about the politics and this results in the
corruption, violence in the societies.
 Internet addiction affects the youngsters in several ways, by sleeping disorder and also
affects the mental health (Gretter and Yadav., 2016).
 The social media reduced the personal interaction and breakdown in the communication.
 Many people shares their personal information on the social media and the hackers steals
the banking and the other relevant data and interfere their personal life.
 The internet give rise to the terrorism among societies and ruins their personal and the
professional life.
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 The addiction of the internet also impact on the health especially on the young youth and
some digital life strains which includes -
◦ Blurred vision
◦ dry eyes
◦ Headaches
◦ Neck and shoulder pain
◦ Sleeping disorder
◦ Behavioral problems
◦ Violence
◦ Obesity
 The internet is giving rise to the robotic societies because everyone is dependent on the
internet and the people don't care about the neighbors and this ruins the digital life
(Keengwe., 2015).
2. Discuss the threats faced by organizations and society when using the Internet and the
measures
There are several threats faced by the organizations and the society when using the
internet which are as follows -
 E-mail that carry threats
E-mail is the most important means of communication with the customers, clients and the also
helps in the marketing. The most common threat in the email is the Bayrob which spreads in the
websites and corrupt the data and this is the most common detected threat in the several countries
and the threats in the email is also the major issue for the privacy of the companies (Huda.,
2019).
 External devices
The second most major threat in the organization is the external devices that give rise to the
suspicious activities. The external devices like pen drives and hard disks contains the heavy
malware and the viruses that can corrupt the system. Use the unprotected external devices to get
the data is the wrong practice and sometimes the employees connect the devices with the system
and get access from the private websites which are banned by the companies (Tømte, Enochsson,
Buskqvist and Kårstein., 2015).
 Exploits
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The availability of software making tools on the internet increases the malicious activities and
this breaks the security of an organization. The biggest challenge in the applications is the
updates. The outdated softwares spread the viruses and the malware that can infect the whole
system. Exploits also affects the web servers and spread the viruses.
 Ransomware
Ransomware is one of the biggest threat for every type of organizations and these can be spread
by the unwanted emails, malicious activities and the regular downloading and this can also be
spread by the means of social media which contains the cache files that keeps on increasing day
by day as the regular working on the same website increases. The hackers track the browsing and
breaks the security of the company. This also damage the recovery tools and creates the infection
in the website (Barrett, Davidson, Prabhu and Vargo., 2015).
 Unprotected mobile devices
The unprotected mobile phones are the major concerns to the companies. The employees connect
the mobile phones in the office premises and this opens this open the doors for them to leak the
information. This also infect the internal network of the company and also spread the malicious
data in the entire data.
 Phishing
The phishing is the method of getting the information like the passwords, username and debit
and the credit card details. The attack come in the form of unwanted mails and the instant with
some offers and the user click on the links and the data given in the mails and got trapped
(Ellaway, Coral, Topps and Topps., 2015)
 Trojan horse
The Trojan horse is the destructive program that attack the softwares and the just destroy the
program slowly. This is like a slow poison for the softwares. This virus come from any online
activity such as the downloading, browsing can attack the whole system. The Trojan horse track
the passwords and hack the entire system and also steal the relevant and the sensitive data.
 Computer virus
The computer viruses are the most common threat for the organizations as well as for the
societies. Approx 30-50% of the systems are affected by the computer viruses which corrupt the
whole system and steal the information and sometimes the viruses are so strong which cannot be
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detected eve after the formatting of the data. The computer viruses come from the specific
methods such as the mails, browsing, downloading (Bridgstock., 2016).
These are some threats faced by the organizations and the societies while using the internet
which can ruin the productivity.
Measures of security and privacy that should be taken when Internet applications or
services are used online
 The good and the reliable antivirus software program should be installed to protect the
system from the viruses and the malware. This also filter the harmful downloads and the
emails.
 To protect the mailbox from the unwanted and the phishing mails, use of management
tools should be increased and for the normal use, avoid the unwanted mails and do not
make the accounts on the websites when there is no need (Goldie., 2016).
 Use of mobile phones and the external devices should be restricted at the workplace
because this is also the major threat for the organizations or secure the systems by
blocking the selective websites to protect the data from the external threat.
 Use the encryption software to protect the debit and the credit card details, bank accounts
and the social security.
 Regularly take the backup of the data to protect it from the viruses and use the cloud
services to save the data or the best practice is to schedule the backup so that the data will
be safe (Huda and Teh., 2018).
 Update the softwares on the regular basis because the outdated applications are also the
major factor to spread the malicious data into the systems.
 Use the strong passwords to protect the data from the viruses.
 Do not give the personal and the financial information on the social media or on the email
otherwise that can affect the personal and the professional life.
 Always use the secured connections, firewalls to protect the systems from the external
attack (Huda., 2019).
 Pre-planned the data security policies to protect the data from the extreme impact of the
cyber-attack.
 Reduce the online presence and delete the personal data from the social media or the
other websites because some companies steals the data from the websites or from the
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social media and sell the data to the other companies and then these type of companies
influence the personal life (Keengwe., 2015).
 Secure the online data and keep make the strong privacy policies to secure the websites
because the hackers get the information about the company and the data of the customers.
This is also the stunt of the rival companies which hires the hackers to downsize the other
companies (Keengwe., 2015).
3. Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.
The unified communication brings the revolution in the online marketing which provides
the enterprise communication services such as the instant messaging, audio-video conferencing,
Fixed mobile convergence (FMC), data sharing and the speech recognition. This technology
automates and improvise the interaction between human and the machines. It optimizes the
process of the organizations and enhance the human communication.
Typex and the 3CX are one of the most evolving unified communication providers of the
UK. There are some features and the application of the these companies which makes them
different from the others.
Section Typex 3CX
About
More than 30 years of
experience in providing the
Unified communication and
helping other companies to
communicate more effectively
and efficiently (Keengwe.,
2015).
3CX is an open platform PBX
for every operating systems
and delivers the Unifies
communication to integrate
with the several applications.
Typex is having the several
unified communication
features and also provides the
multiple facet of the business
communication such as the IP
technology, Mobility, Email,
The 3CX is an open platform
PBX which is having the
several features such as 3CX's
business telephone systems
that provide the features or the
tools that helps in boosting up
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Features contact centers, instant
messaging audio and video
conferencing that helps in
integrating with the unified
user experience which is
accessible through the multiple
devices at the run time and
easily available for all the
operating systems and
automatically provision the
settings.
the customer service and the
inbuilt omnichannel contact
center software includes the
features such as the interactive
voice response (IVR), call
recording, call routing which
enhance the communication
and the work flow of the
organization and also improves
the customer experience
(Keengwe., 2015).
Applications
The applications of Typex are
SIP trunking, internet
connectivity, converged data
and voice, Multi protocol
Label Switching (MPLS),
Networking, IP technology,
conferencing, instant
messaging.
Voice over internet protocol
(VoIP) phones, SIP trunking,
WebRTC, IP PBX which is the
business telephone system, SIP
Servers.
These are the features and applications of the unified communication providers i.e.,
Typex and 3CX.
These are the most updated technologies which reduces time and cost also gives the
strength to the companies. The features and the applications of Typex and the 3CX are very
advanced that helps in meeting the business strategies and also enables the businesses to
integrate and improve the streamlined communications and boost up the customer satisfaction
and the loyalty (Goldie., 2016). These also enhance the telecom foundation of the organization
and it is safe, secure and the most affordable platform for the micro and small firms and
customers also interact with these fast technologies that enables the customers to work smartly
and also helps the business to maintain the long term relationship with customers and creates
strong existence in the future. There are multiple benefits of these technologies such as
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flexibility, business continuity, improves the collaboration between employees and the company,
requires less administration and the maintenance and the most important factor i.e., save the
money. The VoIP technology helps the team members to work together and also provides
seamless communication. All these factors helps the company in maintaining the integrity and
the long term relationship with the customers to sustain in the future for the long time.
CONCLUSION
This whole report concludes about the internet and the impact of the digital technologies
on the different environment i.e., business and societies. This file also summarize about the
positive and the negative impact of internet on the organisations as well as on the societies and
the threats that can ruin the environment of the business and societies and the action or the
remedies taken to overcome the threats. At the last, this file concludes about the technology i.e.,
Unified communication and the different providers of the UK and the features and the
applications of the organization and the impact of the unified communication on the
sustainability of the company. The internet the most beautiful creation of the humans and having
the great space in their life but one day, the misuse of internet will destroy and finish the
existence of the internet from the word.
REFERENCES
Books and journals
Barrett, M., Davidson, E., Prabhu, J. and Vargo, S.L., 2015. Service innovation in the digital age:
key contributions and future directions. MIS quarterly, 39(1), pp.135-154.
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Bridgstock, R., 2016. Educating for digital futures: what the learning strategies of digital media
professionals can teach higher education. Innovations in education and teaching
international, 53(3), pp.306-315.
Ellaway, R.H., Coral, J., Topps, D. and Topps, M., 2015. Exploring digital professionalism.
Medical teacher, 37(9), pp.844-849.
Goldie, J.G.S., 2016. Connectivism: A knowledge learning theory for the digital age?. Medical
teacher, 38(10), pp.1064-1069.
Gretter, S. and Yadav, A., 2016. Computational thinking and media & information literacy: An
integrated approach to teaching twenty-first century skills. TechTrends, 60(5), pp.510-516.
Huda, M. and Teh, K.S.M., 2018. Empowering professional and ethical competence on reflective
teaching practice in digital era. In Mentorship Strategies in Teacher Education (pp. 136-
152). IGI Global.
Huda, M., 2019. Empowering application strategy in the technology adoption: insights from
professional and ethical engagement. Journal of Science and Technology Policy
Management, 10(1), pp.172-192.
Keengwe, J. ed., 2015. Handbook of research on active learning and the flipped classroom model
in the digital age. IGI Global.
Tømte, C., Enochsson, A.B., Buskqvist, U. and Kårstein, A., 2015. Educating online student
teachers to master professional digital competence: The TPACK-framework goes online.
Computers & Education, 84, pp.26-35.
Walker, V., Bowkett, G. and Duchaine, I., 2018. All Companies Are Technology Companies:
Preparing Canadians with the Skills for a Digital Future. Canadian Public Policy, 44(S1),
pp.S153-S158.
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