Positive and Negative Aspect of Social Media

This report discusses the positive and negative aspects of social media, including its impact on communication, education, online shopping, and mental health. It also explores the challenges and measurement of security and privacy issues in social media, and compares Twitter and Facebook as social media platforms.

Integrated
Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
ASSESSMENT................................................................................................................................3
Positive and negative aspect of social media..............................................................................3
Challenges and measurement of security and privacy issue in social media..............................5
Comparison between Twitter and Facebook..............................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Social media refers to the applications or website which is designed to allow people share
their thoughts, ideas, kills, talent in real time. This is one of the best way to connect with whole
world. People can communicate with their friends, family or relatives, even if they are far from
them, or they are not able to meet. Now it is possible for them to connect with each other through
social media. Most of the business use social media for advertisement, so they can spread
awareness amongst people about their product and company can earn profitability in their
business.
This report will discuss social media and it will compare and contrast between negative
and positive aspect of social media. This report will analyse challenges and security issues
people are facing when they use social media platforms and how this can affect their personal
life as well. In the end of this, report will select two examples of the social media such as twitter
and Facebook. It will compare and contrast their features, features, discuss their business
suitability. This report will also include justification about social media that it can become
communication tool or not.
ASSESSMENT
Positive and negative aspect of social media
Internet become most desirable need of the people, internet connect whole world with
each other, people can see what's going in the world through internet. Internet is used for the
researches but social media is the tool which is used for the communication, advertisement and
meet new people (Enli and Skogerbø., 2017). Almost every person in the world is using social
media- they are using social media to meet new people and make new friends. It is also useful
for the business as well because company's can use this tool for advertisement and promotion of
their product but, there are two aspects of the social which are negative and positive. It means
people can use social media for positive and negative use both.
Positive aspect of social media
Get in touch with world:
Social media help people to connect with many people all around the world. It is
important for both business and people. People can talk with their friends, relatives and make
new friends. It becomes easy for the people to live in other counties and stay in touch with them
through Social media. They can connect with them anytime and there are some features of the

Social media such as video calling and voice calling which makes it more better. It is not
possible for businessman to travel across the country every weak or month for the meeting (Oz,
Zheng and Chen., 2018). With the help of social media, it is possible for them that they can talk
with their foreign client or dealer through it, and they can run their business without travelling to
the other countries.
Educational purpose and useful information
Social media is the platform which also used for the education purpose. People make
their account on the social media and educate other people through their communication skills
and provide them useful information which can increase their knowledge . People share their
positive thoughts and ideas over social media. Most of the people give education related lectures
on their account and without taking any money. People can attend their class from their home
and implement new skills in themselves. Student are getting advantages from social media
because they can collect useful information from the social media platform (Petkovic and et. al.,
2017). Some students explore new ideas, some of them find information and new strategies to
improve in their work.
Voice of weaker people
Social media become a useful platform for the weaker people who are facing issues
from the society and government. They can raise their voice through the Social media to get
justice. Currently most of the cases seen by the people. they show their issues on social media,
and they get justice because media present those issues on their channels, which creates pressure
on the government to take serious steps against the criminals.
Best for online shopping
Many online shopping organizations use Social media to promote their product over it.
They sell their product through different social media pages and groups. There are many famous
online shopping business such as Flipkart, eBay and Amazon which are using social media
networking to promote their sale or product.
Negative aspect of social media
Depression and anxiety
People are spending their most of the time by using social media. They are spending
more than hour per day. Spending too much time on the Social media platforms can affect on
their mind and it can spoil their mood (Roy and Gupta., 2018). Overuse of the social media affect

their health badly and create symptoms of the Depression and anxiety. According to the
researches, experts recommand that students can spend 30 minutes or 1 hour not more than that.
Fake news
Social media is the platform where information gets viral in seconds. Most of the people
are spreading fake new on the Social media which is misguiding people. People who have
limited knowledge stated believing on the fake news. Political parties are using social media for
fake news and advertisement, it has been seen during the Brixit when political parties misguide
people to support Brixit.
Addiction
Social media become addiction for the teenagers. They are using Social media for the
more the 6 to 7 hours per day. People are busy using the social media, and they ignore other
things such as physical activities (Senthil Kumar, Saravanakumar and Deepa., 2016). Nowadays
teenagers cannot spend single hour without checking their social media. They get addicted to
social media which adversely impacts their health.
Sleep
Social media affecting on the sleep as well, people are using internet till late night which
affect on their sleep, and they are not able to complete their sleep. Most of the people use Social
media till 1 or 2 am in midnight which is not good for their mental health, and they can face
many problems related to their health.
Study
Students are spending hours on the Social media, and they do not give priority to the
studies which is important for their future (Siddiqui and Singh., 2016). It is neccesory for the
students to make balance between the Social media and studies. They should give proper times
to for their studies Social media can be used for the gaining information but students are using
for their entertainment purpose.
Challenges and measurement of security and privacy issue in social media
There are many risks and challenges for the people on Social media platform they are
always faced problems related to their privacy and security. Even companies are also faced
challenges related to the privacy and security on the social media. Some of the challenges faced
by the people are -
Hacking

Hacking is the biggest challenge which is faced by the people and business. There are
many people who try to hack their account which is dangerous for them. They can see their
personal messages and leak their data and images (Siddiqui and Singh., 2016). It is easy for the
hackers to access any account and hack any accounts in minute. This problem is not only faced
by the not people, there are many celebrities who have face hacking issues. It can rune their
carrier, and they can lose their fan following.
Private data
There is one more issue which creates problem for the people is data which is given to
the companies by social media. Whenever, companies advertise their product on social media
then they need informative data of the users. They collect this data and information from the
social media. It creates privacy problem for the people because their data has been given to the
companies, even their personal numbers. Marketers can call them and ask them to buy their
products which can be irritation for the users.
Frauds
Frauds are common thing on social media. Some people are using social media to fool
people. They are offer money to the people who are new on the social media and tell them to
share their bank account and personal details (Chattopadhyay and et.al., 2018). When they give
their all the detail then they take out all the money from their account and deactivate their
account. It is impossible to find those people if they deactivate their account once. It is important
for the social media platform to look for these issue so people can use social media without any
fear.
Cyber bulling
Cyberbullying is one of the main ils of social media because of the anonymity it offers. It
has increase the risk of sex abuse, violence and threats. It can result as a deep emotional scares
in the people. People are using social media for this all-purpose which is crime. Many people
also black mail people through the social media and ask for the money.
Threats to the privacy
Risk of the networking on the social media is among the youth is the loss of privacy.
This platform creates a footprint, wherever people visit, the post they share and the comment
they make. It is important to have open discussion on social media etiquettes which will foster a
healthy behaviour (Anderson and Jiang., 2018). They should block those people who are

spamming comments and spreading negativity in the society. Social media should look for it and
find proper solutions for it.
Steps taken by social media to increase security and privacy
Social media challenges and issues are increasing day by day in the context of privacy
and security. People are wary about this issue and facing problem in their personal life. In order
to provide privacy and security, social media have taken some serious steps and increase their
security and privacy (Tennakoon., 2016). Social media platforms such a Facebook and Instagram
make their application more secure so people cannot hack their account. they develop their
application and add more security options. Now apps show real time log in and also reveal the
location or name of the device. People can immediately change their password and overcome
from this problem. Another option they add to overcome from the cyberbullying problem was
block & report. People can block to the person who spreading violence and abusing them. They
can block and people who are abusing will not able to watch their profile or their post. One of the
social platform Instagram have increase their security more (Skopp And et.al., 2018). People
cannot see each other until they accept follow request of each other, and they are also having
options top hide their last seen. This small privacy things plays important role for the people.
Most of the social media application also change their password system. When people make their
account and put their password then these applications also ask for the special characters for their
password. It helps to make strong and secure password for the people and it will be hard for the
others to guess their password. Most of the people post things on the social media which is not
possible for everyone to see these things such as accident videos and all. Social media platform
put warning messages on those images or video. People who are interested to watch can see
these things. social media platforms now provide emails to the company for advertisement , no
more personal data. This was the major issue, seriously taken by some of the platform, so they
can secure data of the users. Social media increase their security and stop providing informative
data to the other companies for advertisement. Without permission of the social media platform
companies can take data about their users. They are online providing email Id of the customers,
so they can advertise their products and make new customers.

Comparison between Twitter and Facebook
There are two most popular social media platforms who provide amount of services to
their users are Twitter and Facebook. Both the Tools have their own features and ability to
provide fatalities to their users.
Basis Facebook Twitter
Information Facebook is the American
technology and social media
based company. This company
was founded by the Mark
Zuckerberg. This company is
providing their services to
worldwide. Facebook also
offer other services and
products (Weinstein., 2018).
This company make deal with
the other social media such as
what's app, Instagram and
oculus, and they have also
developed other product
which are connected with the
Facebook like messenger for
Facebook, Facebook watch
and Facebook portal.
Twitter is also American social
networking and micro-
blogging company. This
company was founded by 5
people Jack Dorsey, Biz stone,
Evan Williams, Noah Glass
and Omid kordestani.
Company take help of the
internet to provide their
services to whole world. They
are also having more than 24
offices in the world.
Headquarter of this company is
in San Francisco, California .
Features Facebook provide amount of
features to their users.
Communication is the most
used feature by the people.
They are using this feature to
talk with their friends and
relatives. Another features
Twitter is used to share
information to the world and
mostly used by the celebrities.
Normal people can retweet and
ask question to their favourite
celebrities. Most of the
companies use this application

which are similar to the catting
such as video calling and voice
calling. User call talk with
their friends on high quality
video calling. They can see
other and talk with each other.
Companies also use Facebook
for their product promotion.
They advertise their product
on Facebook and make their
customers. It is easy to attract
people to buy their product
because they can target people
according to their interest. It
also saves time and cost in the
marketing of product.
to advertise their product, so
they can promote their product
. (Celebrities) helps to promote
their product and their
followers who use twitter on
regular bases buy their
products. Twitter introduce
new feature on 2016 which
was helpful to improve
accessibility for the visually
impaired people (Xia and
et.al., 2016). A capture with
the length of up to 420
characters. People also can add
image along with the character
. It is optional to add images.
People can also verify their
account on the twitter. People
who want to verify their
account should have enough
follower.

Applications Facebook have more than 2.44
billion who are active as of the
third quarter of the 2019. It is
the biggest social media
platform in the worldwide. In
2012 Face book was the first
social media platform who
crossed 1 million users. It was
big achievement for this
company, and they also get
award to cross 1 million users.
This company experienced
high growth in their business.
It had more than 400000
tweets posted per quarter in the
2007. this number increased in
2010 and people started
twitting 50 million tweets per
day. In 2011 this number
increased to the 140 million
tweets per day. There are
almost 325 million people are
active on twitter
Suitability to business This application is suitable for
business because it is used by
the companies to promote their
product (Young Amd et.al.,
2018). They advertise their
product on Facebook and
make their customers. It is
easy to attract people to buy
their product because they can
target people according to their
Twitter is also used for the
bushiness purpose. People
advertise their product through
the celebrities and attract
customers to buy their product.
They also provide jobs to the
people. There are many
companies who post
recruitment post on the twitter
so people can apply for those

interest. It also saves time and
cost in the marketing of
product. There are many
people who have make their
business account and sell their
products from their account.
job and get good opportunities.
People who are business man
or who wants to become
businessman use twitter use
know about market. There are
many people who post abut
market and their conditions.
Social media sites can be communication tools
Social media sites are specially designed for the communication. Their main purpose is to
connect people with each other, and they can meed new people. Social media sites such as
twitter, Facebook, Instagram etc. used by the people, and they use it for the communication.
There are some features of the social media which allow people to communication with each
others like voice calling, chatting, video calling (Zhang, Omran and Cobanoglu., 2017). This all
are communication features provided by the social media sites. Before they were only providing
chatting for the communication abut now they introduce voice and video features to make better
experience for the users. They call use video and voice features in high quality. Now networks
are advance so people can use social media application in every corner of the world. It is also
used for the business communication, businessman can attend their meeting and talk with their
client through the social media. Social media work through the internet so people do not need of
any special recharge, they can connect with their friends without any problem and communicate
with them. They just need to make their account on social media then they are ready to
communicate with the world.
CONCLUSION
As per report has been discussed about social media platforms and their importance this
report has been compare and contrast between negative and positive aspect of social media. This
report will analyse challenges and security issues people are facing when they use social media
platforms and how this can affect their personal life as well (Anderson and Jiang., 2018). In the
end of this report has been select two examples of the social media such as twitter and
Facebook. It will compare and consist their features, features, discuss their business suitability
and provide all relatable information of both the social media platforms. This report also has

been concluded justification about social media that it can be used for the communication or
not.

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