Integrated Professional Skills in the Digital Age

This document discusses the evaluation between positive & negative aspects of goods and services being sold online & offline. It also explores the challenges faced by firms to manage online accounts and suggests two tools to overcome difficulties. Additionally, it provides information about two pandemic tracking applications and their critical evaluation based on suitability and features.

Integrated Professional Skills in the
Digital Age
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Executive summary-
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Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Evaluation between positive & negative aspects of goods and services being sold online &
offline.....................................................................................................................................4
TASK 2-...........................................................................................................................................7
Challenges face by firms to manage online accounts and two tools to overcome difficulties7
TASK 3............................................................................................................................................9
Two Pandemic tracking application and critical evaluation base on their suitability as well as
features...................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Digital age is defined as time duration in which electronic products such as personal
computer, laptop and other subsequent technologies were introduced in order to deliver or sell
quality products & services to consumers. These things were also utilized to effectively and
quickly transfer key info to target market about goods, which is actually very important in
context of growth and long term success of companies within world of business where every
firm take steps to use digital marketing tools. The current assignment will be divided into three
different tasks. Task one will define comparison between negative & positive aspects of products
and services begin sold offline as well as online. Furthermore, it will explain difficulties and
challenges faced by companies in context of managing varied online accounts with passwords
and usernames. It will justify any two tools use to keep password secure and suggestion base on
specific one with clear clarification. Moreover, this report will describe track and trace
application planned by governments around the whole world in regard to COVID-19 for several
mobile platforms. It will describe any two pandemic tracking apps with their functions and
comparison base on key features of applications with value added description in regard to
society.
TASK 1
Evaluation between positive & negative aspects of goods and services being sold online &
offline
In recent time, online stores more than mortar are emerging in form of business, which
are able to sell quality service and products to potential buyers (Higuet and Remaud, 2020).
Mortar and Brick outlet is retail or ventures that has at least one physical place. For example, a
traditional outlet that has been found in local market or shopping centres is named as brick
stores. Following comparison is based on above concept-
Benefits of services being sold online-
There are many organizations like Amazon UK emerged as online outlets, who are
capable to sell their services online, which in return provide a lot of benefits to them in term
increasing their sales (Abadi and et.al., 2018). They provide online consumers services to its
buyer which is quite beneficial for its business success in term of building strong brand image in
market and increasing organization reputation even better. As these things can be considered as
positive aspects firm could gain by selling their services online via internet.
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Examples of positive aspects of products being sold via above source-
As compare to offline stores, Amazon UK gets so many benefits by being selling their
range of items online (Barska and Wojciechowska-Solis, 2020). For instance, positive aspect of
goods being sold online instead of offline in context of chosen brand is that it leads to generate
more online traffic estimated over than 362 Millions on monthly basis. Another benefit firm can
obtain by being online retailer and sold clothes etc that is to make them able to operate business
functions internationally in systematic and effective manner.
Negative features of services being sold internet-
In the world of business, there are many firms which sell its services offline, more than
online, because by being online seller companies face a lot of challenges and problems that can
be recognize as negative aspects (Ayaz and et.al., 2019). It can be analysed that when
organizations sell their service online they could not be able to completely understand exact
needs have buyers that lead can to sales deduction. It is not suitable for brand image in specific
market and its profitability as well. Due to this factor, companies can lose profitable consumers,
which is not possible while being offline seller via stores.
Example of drawback aspects in context of sell products online-
Amazon UK as successful organization face problem while selling their products or
services, it can consider as negative aspect of being sold goods online. Firm has a top position
and great reputation in market. By selling items online, company could cut out a wider market
that its management can be targeted, which helps to enhance business reach and also to boost
product visibility. These things cannot be happen, by being an online sellers or retailers. It can be
said that offline stores gives brand far reach that their online presence as well as websites could
not.
Advantages of selling service offline-
On contrary online, products and service selling via stores is much better, because it gives
an opportunity to communicate direct to buyer and understand what he or she exactly want to
purchase. With personal interaction, workers can attract people through their effective
communication skills, which is not possible by being an online seller (Liu, Cao and Wang,
2020). This positive aspect could be beneficial for companies in term of building trust worthy
relation with target market. In simple words, benefit of offline selling includes chance for service
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provides to effectively establish personal connections with each buyer, which in return develop
loyalty.
Examples based on positive things by being offline products dealer-
Untuckit is one of the leading menswear retailers in the business world, who gain a lot of
advantages and benefits after products selling via offline, instead of online in term of creating
strong consumers base, increasing sales and profitability as well. With this function, company
give the best opportunity to buyers like people can view and touch any product in which he or
she are interested before purchase, which give them proper satisfaction and they will revisit
again along with friends or family member to shop. This sort of impression organizations could
not be making on individual customer, when they sell products online.
Negative things in regard to service sell through offline-
Offline selling provide benefits to companies, but it also has some drawbacks that put
negative impact on sales of businesses (Pan and et.al., 2019). When a organization by being
offline seller sold products and their services through stores then it could not be able to reach at
international level within industry in which they operated. As it need great brand awareness,
which can be happen by sold goods online. With stores, organizations could be capable to serve
at local or nearby areas, not at global level, which is really significant beneficial to do.
Evidence of drawback of produce being sold like above one-
Untuckit is one of the brands who face challenges by being offline retailer, as
management experience sales decrease problem that put negative impact on its business growth
and revenues in market. They cannot be able to build facilities for their buyers for example, now
a day’s people want to purchase product online because it save time and give range of options
without going out of comfortable zone. Without providing this type of facility firm would not
retain their profitable customers for longer period of time, it leads to high sales decrease.
Conclusion-
From above analysis, it has been concluded that Amazon UK, obtained benefits after
selling their different products to customers in term of generating brand awareness and driving so
many buyer towards purchase. Untuckit by selling online and offline managed their business
functions in effective manner.
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TASK 2-
Challenges face by firms to manage online accounts and two tools to overcome difficulties
In the whole world, every person for different purposes uses online services for instance
to purchase products online, transfer money or to pay bills, which is quite normal (Lin, Bruning
and Swarna, 2018). It saves time and attempts, to do all these things, that is impossible via
offline. It is beneficial in several terms, also challenging for companies or individual to manage
different online accounts with passwords and usernames as well. In order to overcome these
challenges and difficulties, organizations can use the best and most effective tools, accessible in
the world of business.
There are some excellent tools and software available to online accounts users to not only
keep their passwords secure, but to also make them usable and accessible from different web
browsers & computers.
1Password-
This tool from agile web suggestions is one of the best ways, firms could use to manage,
develop and securely access accounts passwords from a iPad, Android device or iPhone. It can
easily install within computer systems and laptops (Smith, Ruoti and Seamons, 2017). It is most
effective ways to create and fill in passwords across net. This software has logins for all web
browsers, Chrome, Safari etc. and management can also pull up their passwords from this
application themselves. It works excellently specially when individual is on a website and create
a new online accounts for personal and commercial purpose. This app can prompt them to save
that accounts to their database. At further time, more than having to kind it in rely on browser
create in manager, person can just use above app to automatically fill in strong password data
and username (Salem, Salman and Mijwil, 2019). This tool includes fantastic online account
password generator, which make individual able to create robust password of a length that he or
she select.
It allows generating a pin for accounts and then robotically save it for long period of
time. With this app, manager and other person can saves all of their accounts passwords and
usernames as well as login data into their own trustable data base that is stores on laptop,
computer etc. but where this application really work is with their capability to sync with
Dropbox, that is free of cost service which let person keep a cloud copy of any information
within device folder on computer home screen.
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Firefox Sync-
Like above one, this application also works effectively and support secures varied online
accounts passwords and usernames. It is a plugin for Firefox 3.6 or 3.5 that can be integrated
aspect in upcoming version of this tool. This is quite cool software and it takes slightly unique
methods to password administration and syncing from other techniques in this list (Nelson,
Shukla and Smith, 2020). This app securely and appropriately protects accounts passwords,
browser tabs and bookmarks. When manager login to another system with application on it, they
can just pull in to sync and have approval to their current data and even move tab that is open
other laptop. When senior in an company log out all of that info disappears (Smith, Ruoti and
Seamons, 2017). Sync also has Android and Safari applications so manager can bring their tabs
over to those smart phone devices.
Furthermore, they can secure and develop passwords via phones because of upcoming
firefox mobile version for android and meego can let them access their password remotely and
securely as well. By being created into web browser, sync is better way for this application user
to keep track of account passwords. Because this is a main part of app, sync is really created for
person who utilizes FireFox as main web browser. It fully concentrates on free as well as open
source privacy browser from iOS smartphones, Mozilla, accessible for android and tablets. It
initially track blocking app for mobile devices. It customizes toolbar and menu and protects
passwords from being used by other.
Recommendation-
After considering varied options and tools to manage passwords and online accounts safe,
it can be suggested that businesses should use 1Password application. As it help management
access their tabs and log in effortlessly to computer, smartphones, laptops and tablets with just
one click. As a passwords manager solution, it works seamlessly with Windows, and other
devices (Salem, Salman and Mijwil, 2019). Syncing account password and backing them up in
the latest technologies is walk in park. This application is the best because it secure password for
long and utilizes excellent security measures to protect their passwords, apps, tabs and other
confidential accounts & information they keep. Furthermore, 1 Passwords app is appropriate
because it just not only saves password but also make it easy for manager to log into varied
devices.
Conclusion
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From above discussion, it has been summarized that 1 Passwords provide key benefits to
companies who use it in the future to secure their online accounts with password and username.
Among, many tools, it act effectively and play vital role in context of accounts security along
with password.
TASK 3
Two Pandemic tracking application and critical evaluation base on their suitability as well as
features
Track & trace applications are utilized to monitor and track specific things in the world
that can affect human life as well as overall atmosphere in negative or positive manner.
According to current situation in whole universe, governments in every nation take major
actions, as they decide to develop fantastic tracking apps for different mobile platforms, like
Android, iOS etc, in context of COVID-19. These applications cater many benefits to national
and local authorities.
Aarogya setu-
It is an Indian corona virus tracking applications, accessible for iOS and Android
mobiles, developed by government of India to connect important health services with local
people. It is the best open source pandemic contact tracking, self assessment and syndromic
mapping, primarily a mobile app (Sharma, 2020). This contact tracking application to combat
pandemic poses important benefits to privacy of people compared to similar applications in other
nations. It is especially designed to keep track of other systems users that a individual came in
contact with. This can alert person when he or she contact those who are covid positive and have
symptoms like cold, high fever and other. It was successfully launched in April, 2020 by national
informatics centre under ministry of information and electronic technology (Gupta and et.al.,
2020). According to chief executive officer of NITI aayog Amitabh Kant, this app has become
the fastest application in the world to reach 50 million downloads in only 13 days.
It helps each person, through alert when they contact tests positive individual in local
place or public transport (Hassan, 2020). The key features of this app are quite different from
other pandemic track applications, developed in United Kingdom, China etc.
NHS COVID- 19 Application-
A pandemic application named NHS COVID-19, aware any person when they have
currently been in contact with other person testing positive for Corona virus, could play
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important and useful role in limiting lockdowns period. It has location tracking technology that
can make health service provider able to be done in a fast observation (Guinchard, 2020). It gives
outcomes in just two days if person have pandemic disease, which they can overcome by taking
proper precautions and medicines, without any mistakes. It was launched on Thursday by British
government to help track disease in Wales & England, four months behind time duration and
with cases surging to degrees not seen since peak of primary phase of corona virus in May. It is
useful app because it helps to save life of many people and prevent them from harmful virus
(Iacobucci, 2020). Just like above one, it is also consider as contact trace app that has been
utilized for monitoring spread of pandemic in nation. It is available for all the mobile platforms
users and can be used by anyone aged over 16. NHS application is fastest manner of knowing
when local people at risk from current disease, which is quite beneficial. Advantage of this app is
that it quickly identify positive person, but negative aspect is that it collect sensitive data such as
user location which takes time.
Comparison
Both trace and track applications are developed for similar purpose, but their features and
other things are quite different from each other. Here, the overall comparison is based on these
things include benefits and disadvantages of apps. As compare to NHS COVID- 19, Aarogya
setu is the best, because it help users by asking some questions to them about themselves and
nearby people, who live closer than rest of populations. NHS application is not accessible in
more than 4 languages, but aarogya setu is available in over than languages which make people
able to answer each query by understanding it properly without facing any problems. It uses
GDS and Bluetooth tools of mobile phones to track pandemic positive person. The best thing
about this app is that it keeps all record of application users in mobile that it detected nearby
using GPS and other systems. It helps user by inform them in case she or he has crossed ways
with one or more than two positive corona virus cases within six feet approximately. On the
other hand, it only accesses phone location and Bluetooth, which are accessed by many other day
to day use applications, it can be consider as privacy concern raise by many.
Conclusion
It has been summarized that among two track and trace applications, aagrogya setu as a
Indian COVID-19 tracking system is the best because it protect everyone by being patent due to
pandemic. Their accessibility in 11 languages gives chance to each person about how they can
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protect themselves and family members by understanding and following guidelines given by
Indian Health ministry.
CONCLUSION
By summing up above discussion, it has been summarized that by selling products and
services online, Amazon UK gained several benefits in term of gaining competitive advantages
and reaching at international level. Most of retailers in corporate world, face many challenges by
serving their services and providing products offline, in outcome they also efforts to set up online
websites along with physical stores. It has been identified that both practices like offline selling
and online are beneficial in varied terms, but also challenging as it has some drawbacks.
Furthermore, by using 1password as password management tools, companies and businessman
managed their online accounts password and username for longer period, without any
complexities. With secured accounts and passwords of online sites, organizations are capable to
transfer money and data with other stakeholders in effective manner. Moreover, it has been
concluded that Aarogya set as pandemic track application benefited everyone by its features and
different languages facility.
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