This document discusses the impact of digital age on professional skills and the challenges and measures of security and privacy in social media. It also compares and contrasts different social media applications and their suitability for businesses.
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Integrated Professional Skills In The Digital Age
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 1) Compare and Contrast the positive and negative use of social media on internet.............1 2. The challenges and measure of security and privacy that are taken when social media services are used online..........................................................................................................3 3) Examples of Social media applications & its comparison and contrast according to their applications, features, discussing their suitability for businesses...........................................5 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Professional skills are linked with development of understanding that helps in career development and growth. In modern time, professional skills connect with digital activities for proper education and skills of technology is required. These skills consist of different attributes like leadership, conflict management as well as project management in respect to get success in any field or area(Adegbenro, Gumbo and Olakanmi, 2017). Due to changes in digital activities impact on the skills so according to that enhance skills for digital age. Digital skills are digital technologies where required proper guidance to get success in the world. In digital age, it is required to acquire professional skills that helps to sort out all the challenges. Present time, society operate different things which are related with internet. The report consist of positive as well as negative effect of internet on society. Along with, discuss challenges, security and privacyinregardofsocialservices.Additionally,comparisonbetweentwounified communication services providers like BT group and SCT business communication is done that supports to analysis different features, application as well as suitability. MAIN BODY 1) Compare and Contrast the positive and negative use of social media on internet The internet is a global wide area network that links computer systems across the world. It consist of various high bandwidth data lines that contain the internet backbone. Along with Social media is a type of electronic communication which is used by different types of people to create online communities to share information, thoughts, personal messages and other content. The platform of social media use by people to conduct different activities likeShare information, pictures, videos,promotion, connect across world with people etc.Nowadays, use of internet increase day by day because social media plays crucial role to connect people and increasing communication channels in between people. Users connect with social media through tablet, commuter and smartphone via web based software or web application for messaging. All systems are required internet to use of different application of social media(Dalal, Archambault and Shelton, 2017). Positive impact of Social media on internet 1
Social media activities increase day by day and people activate more than online as compare of offline activities. It impact on the internet use and provide positive benefits which are discussed underneath:ï‚·Increase of connectivity: In present time social media plays essential role due to show case technological savvy and creativity. It increased self confidence by empowering introverts to present heir ideas. Through these activities people connect with each other and share information, pictures, documents and other things. When people use social media for personal as well as profession relations so increase usage of internet. To connect different social media require different systems like tablet, computer, mobile and others which are connected by internet. People get various alternative through social media and use for different things. This has lead use of internet which is utilised for social media and enhance earnings of network providers(EL-Daou, 2016)..ï‚·Reduction of communication barriers:Social networks are very useful in promotion of communication on various subject spread over large number of users. Through different social sites people connect with each other on global level. They are sharing personal thoughts, interest and other things. Now a days mostly people prefer video calling that depend on the good range of internet. So through social media increase consumption of internet at wide level. ï‚·New business opportunities: To start new business people use social media sites for promote their business at different social media sites. In present time people active on different applications like Facebook, Instagram, twitter and many others sites. Many business organisations are using customise account on the social media sites and some the creating merchant account where entrepreneur presenting their business offers. On social media sites present advertisement of their business. Large number of promotional activities done on social media site.Online advertisement impact on customer easily and they collect information about company through social media where different customers provide their reviews. To conduct all these activities require to internet and increase use of interest in broad manner(Tammaro, 2016). From the different points it is analysed that social media impact in positive manner on internet because it increase consumption of internet. Negative impact of Social media on internet 2
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Along with positive impact, discuss about negative impact of social media on internet that are mentioned below:ï‚·Reduction of reliability: There are facing many problem if continue use of social media because it increase lots of scam, people live in online world, loss money as there have been many reasons that reduce reliability on social media. People take bank details through social media and fraud with them. As a result people do not use internet banking due to fear of loss of money. All activities impact on internet in negative manner (Ferguson-Patrick, Reynolds and Macqueen, 2018).ï‚·Physical disease: In present time people aware for health and become health conscious. They are aware about the use of social media and face effect on eyesight, skin any other problems. Many people are using social sites all time and prefer to keep business in online activities rather than offline. As a result there is no physical movement create many disease that impact in negative manner on internet. In UK children face problem in writing because of regular type and touch on gadgets. These reasons are become to less use of internet and show negative impact. ï‚·Criminal activities: In present time mostly criminal activities happen on social media but people blame to internet. Social media sites also lead to motivate of all criminal activities because mostly people active on these application which help to promote wrongful acts. These activities impact on the society and internet in negative manner. Many time face fake news and rumours that spread out every where through different social media sites and as a reason the government banned internet for certain period of time. 2. The challenges and measure of security and privacy that are taken when social media services are used online Social media platforms are helping in different activities like sharing information, photos, videos, documents and many other things. With positive thing, some challenges take place on social media sites that present adverse effect on society. In modern time, social media platforms plays essential role in advertisement in between peoples(Sousa and Wilks, 2018). There are discussed some challenges in regard of security in regard of social media such as: Challenge of privacy and securityï‚·Public Humiliation: It is a big challenge that face by people because of thoughts or joke share on different application sites. There are facing many cases where humiliate through 3
particular things. It is required to avoid these consequences and measure should be occurred for future activities. Like, these humiliation activities can lead for serious mental application on an individual where they can face mental illness.ï‚·Damage on reputation: On social media application people easily hack and activate account of other people at any time. It is harmful for user because many competitors use this to fall down reputation of people by one fake pose on social media. Rumours are spreading rapidly on social sites and people easily believe on that. Fake post impact on the goodwill of particular organisation. Thus, it become challenge for different entities who can use advertise their product on this platform but in many condition pose a negative impact on reputation of an organisation(Hanlon, 2019).ï‚·Financial disclosure: Many organisation face problem of financial disclosure because when staff members active on different social sites so they leak information about company. It is required to become careful and neglecting active engagement on social media platform that can posses a effect on stock prices.ï‚·Addiction:As per the study and research it is getting that people addict for the social media and check phone in few times. It become part of daily routine and increase lot of wastages of time. Like students and working people addict from the productivity. ï‚·Affectingproductivity:Toimproveproductionactivities,mostlyorganisationuse different social media application to engage with customers and advertise their products & services to broad manner. Due to changing trends shift of interest of people and they post image to made friends rather than business relationship. Most of the British organisationlostinterestofpeopleabout2.2billionduetosocialphenomenon (Pennington and Richards, 2016). Measures of security and privacy: Totackledifferentchallengesthatariseatsocialmediaplatformatthesecurity measurement time that must be focused on people as well as business entity mentioned below: ï‚·Private account: It is a type of measurement where where focus on people who have own account on social media. Another person can not use this account and do not access information without permission. It means only known individuals can be accessed information and use for good things. 4
ï‚·Strong password: To make account on the different application of social media create strong password which can not predict by any person. For create strong password use different letters, numerical, characters. It supports in hindrance of hacking of personal accounts and user must change password on manually basis(Hutchison, and Colwell, 2016). ï‚·Security technology: To neglect different issues as well as challenges that occur in social media sites require to used advanced features in order to share different information. ï‚·Take responsibility of own security: To keep secure at social media sites require to assure about the security things and keep protected. When all the measurement are taken before hand all social media users then it will automatically reduce adverse effect of particular challenges in case of social media. It is important for each social media user to aware from challenges that occur on social media sites which help in secure & privacy. When all different things are measuring then adverse impact of social media will be removed. 3)Examples of Social media applications & its comparison and contrast according to their applications, features, discussing their suitability for businesses Different types of social media sites used by people for personal and professional use that has been developed and achieved a lot of popularity. There are discussed two famous social sites that use by most of people in broad manner such as: Instagram: It is a free, online and photo sharing site and part of social media that was taken by Facebook in 2012. This application provide facility of apply effect, edit photo, upload images & short videos through different gadgets. It is used about 400 million peoples to share photos, videos and other information. There are creating merchant account where post about the products & services to attract customers. The main reason of this application to tweak setting, connect with people, explore and creep and so much more. LinkedIn:It is part of social networking site which is mainly used by people for create professional relationship. The main purpose of LinkedIn to enables registered members to set up and document networks of an individuals they know and trust professionally. It was founded in year of 2002, December. This site available in different languages and about 400 users are registered in this site. It helps to find out right job and connect with employer in order to presenting statistics and information(Kumar and Pande, 2017). 5
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Comparison and contrast of applicants, features ad suitability for business Comparison ï‚·Instagram is good social media platform where people add stories, post and go live with different effects. It is image sharing application which is used by people on routine basis. On the other side LinkedIn site is mainly used for business purpose where people create professional relation. ï‚·Instagram site is creating for business context where people connect and developing of visual appeal. It is using by people for hashtag (#) and developing brand communities. While LinkedIn is using for searching job as per the interest and employer shortlist candidates for the vacant position in business(Meissner and Shmatko, 2019). Contrast ï‚·Instagram is allowing of people for sharing information and establish good relation with each other. While LinkedIn is mainly utilised by professionals in order to find out suitable job as per the requirement. Business entities usage this site to set goodwill and hire talented people. ï‚·Instagram is a social platform where people exchange their thoughts and make effort for create good relation among people. Whereas, LinkedIn helps to create professional relation with employer and impress them with own skills to get job. Through this site peopleawareforbrand,effectivebusinessresultsandknowledgetheirpotential customers. Application and suitability of different social media for businesses Application of Instagram for business context In current time, Instagram is a part of social media which is famous among teenagers and concentrated on original content. It is mainly depended on relation of people who like original content and not curation. Instagram is a good platform to connect with different types of people and sharing information as per the interest. Such as, Zara is targeted customers through Instagram page which is designing for attracting customers to purchase their products. On their page provide offers, new arrivals, trends of fashion to customers. It is helpful for Zara to engage with more customers and cover market. Application of LinkedIn for business context 6
LinkedIn is a social networking site which is creating for business community. The main aim of this site to attract employees to register their number with documents where mention about skills, knowledge, experience and any other things. It is defined as professional network in which employer and employee connect with each other and offer job after analysis CV. Mostly people engage with this site to create good professional relation. It is famous site which is used by different organisation to searching right candidate for vacant position. In context of Sainsbury use this site to recruit financial manager for vacant position. For this analysing skills, experience and abilities that suitable according to business requirement(Niederman, Ferratt and Trauth, 2016). CONCLUSION As per the above report it has been concluded that in 21stcentury social media plays effective role for overall growth and living of standards depend on social activities. There are increasing users on social media sites which have become famous but it is affecting internet in positive as well as negative manner. Along with identify different challenges also which have to be taken carte through using a specific application. There are taking two famous social media i.e. Instagram & LinkedIn and their usage in context of business. 7
REFERENCES Books and Journal Adegbenro, J. B., Gumbo, M. T. and Olakanmi, E. E., 2017. In-Service Secondary School Teachers'TechnologyIntegrationNeedsinanICT-EnhancedClassroom.Turkish Online Journal of Educational Technology-TOJET.16(3). pp.79-87. Dalal, M., Archambault, L. and Shelton, C., 2017. Professional development for international teachers: Examining TPACK and technology integration decision making.Journal of Research on Technology in Education.49(3-4). pp.117-133. EL-Daou, B. M. N., 2016. The Effect of Using Computer Skills on Teachers' Perceived Self- Efficacy Beliefs towards Technology Integration, Attitudes and Performance.World Journal on Educational Technology: Current Issues.8(2). pp.106-118. Ferguson-Patrick, K., Reynolds, R. and Macqueen, S., 2018. Integrating curriculum: a case study of teaching Global Education.European Journal of Teacher Education.41(2). pp.187- 201. Hanlon, A., 2019.Digital Marketing: Strategic Planning & Integration. SAGE Publications Limited. Hutchison, A. and Colwell, J., 2016. Preservice teachers' use of the technology integration planning cycle to integrate iPads into literacy instruction.Journal of Research on Technology in Education.48(1). pp.1-15. Kumar, R. and Pande, N., 2017. Technology-mediated learning paradigm and the blended learningecosystem:whatworksforworkingprofessionals?.Procediacomputer science.122.pp.1114-1123. Meissner, D. and Shmatko, N., 2019. Integrating professional and academic knowledge: the link between researchers skills and innovation culture.The Journal of Technology Transfer. 44(4). pp.1273-1289. Niederman, F., Ferratt, T. W. and Trauth, E. M., 2016. On the co-evolution of information technologyandinformationsystemspersonnel.ACMSIGMISDatabase:the DATABASE for Advances in Information Systems.47(1). pp.29-50. Pennington, M. C. and Richards, J. C., 2016. Teacher identity in language teaching: Integrating personal, contextual, and professional factors.RELC journal.47(1). pp.5-23. Sousa, M. J. and Wilks, D., 2018. Sustainable skills for the world of work in the digital age.Systems Research and Behavioral Science,35(4), pp.399-405. Tammaro, A. M., 2016. Heritage curation in the digital age: Professional challenges and opportunities.International Information & Library Review.48(2). pp.122-128. Zakrajsek, R. A., Lauer, E. E. and Bodey, K. J., 2017. Integrating mental skills and strategies into youth sport training: A tool for coaches.International Sport Coaching Journal. 4(1). pp.76-89. 8