Integrated Professional Skills in the Digital Age

This report discusses the positive and negative effects of social media, challenges and measures regarding security threats, and compares the features of Instagram and Facebook. It also highlights the importance of integrated professional skills in the digital age.

Integrated
Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
Differentiate positive and negative effects of the social media regarding internet ....................3
Challenges and measure regrading security threats.....................................................................5
Two examples of the social media as compare their features .....................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Social media is known as the internet based form regarding communication as it is a
platform that enables users to have the conversations,create web content and share information.
Various forms of the micro-blogs, social media video sharing sites, photo- sharing sites,instant
messages, virtual worlds and many more. Millions of people all over the world utilizes the social
media websites to share the information as well as make connections (Franchina and Coco,
2018). Within personal level,social media makes the new friends, develop interest, learn new
timings as well as entertained. While at the professional level social media uses to broaden
knowledge within a specified field as well as build professional network through connecting
various other people. At the organization level ,social media enables to have a conversation with
consumers to gain feedback, audience conversation. Present report focuses on distinguish
between positive and negative impacts of the social media ,various challenges and measures
regarding security issues.
Differentiate positive and negative effects of the social media regarding internet
Social media grown tremendously within the last few years. Especially twitter and
Facebook grown much faster as well as captured the millions of users within the few years as the
way technology is growing fast it is beneficial for the more and more people that could be grasp
the benefits (Siddiqui and Singh, 2016). It also brought benefit to the society ,while within the
developed nations to the developing nations it utilise the power regarding social media to
increases life. While on the other hand it has affected the society within the negative way as well
as positive ways. It is focusing of all the things done by the using the power regarding social
media as it is the hand of the user to its benefits but also at the same time willingly or
unwillingly It can also have the negative influence on the users.
Advantages provides Disadvantages
Connectivity- The first and the foremost
benefit of the social media is connectivity as
people from any part of the world connect
through it to anyone. Without concerning about
the language,religion and location it can
connect all over the world. Within the social
Addiction- It is considered as a very bad part
of the Social media as it can destroy the
personal lives of the people especially
teenagers are the most effected through the
social media addiction (Jost and et.al., 2018).
They eventually cut of from the society. It is

media anyone can share their thoughts and
connect with anyone.
also accountable for wasting the time of the
individual that able to utilized in more
productive actions and tasks.
Education- It has various benefits to the life of
the teachers and students. It is very easy to
study by won with the help of the social media
such as YouTube videos aids people to
continuer their study without wasting so much
of money especially the developing countries
like India. Not only get the information about
the study related things also various
information regarding any field get from the
social media platform.
Health issues- Excess usage of the social media
also, influence negatively on the health of the
people as due to the over use people generally
avoid doing exercise and becomes lazy. This
gains their weight. It also causes disorders
within the life of the individual and disturbs
their routine life(Jost and et.al., 2018).
Promotion-It is the easiest and less expensive
way to do promotion. Here promotion of the
businesses can be done to the largest
audiences. It makes the business less expensive
and more profitable.
Hacking- It is the most disadvantage factor of
the Social media as personal as well as private
data can be easily shared and hacked. It can
makes the loss to the personal life and financial
losses. Several personal Facebook and twitter
account as have been hacked within the past
and at the same time hacker posted the things
that could affected the personal life of the
individual.
Awareness – It also creates the awareness as it
aids people to discover various innovative and
new things that increases the personal lives.
Due to the awareness factor the lives of the
farmers, teachers, students and lawyers can
benefits from the social media
Reputation- It can also ruins someone life
through creating story and spreading across the
internet. Same business also can suffer due to
the bad reputation.
Noble causes- It is the best advantage of the
social media such as to promoting an NGO,
Frauds and scams- Various examples where
the people done fraud and scams by the help of

need for donations regarding needy
people(Townsend and Wallace, 2016).. Social
media consider as the quick way to aid such
kind of the people.
the social media such as Phishing Requests.
Challenges and measure regrading security threats
Account- With the increases number of hackers,spammers as well as other online
criminals are more easily targeting social networks. They are the personalities which are more
interested within the social media accounts as it the most effective way to spread the
viruses ,scams and malware as compare to the traditional mails. People also trust the messages
sent form their social media friends as they can open the links without thinking twice as infect
their laptops and computers with viruses. Situations becomes worse when the cybercriminals ale
to uses social media regarding the theft(Siddiqui and Singh, 2016). It is highly focused that our
accounts on the social media is a wealth of the personal information that can be misused by the
cybercriminals.
Stalking and harassment- It is highly recommended that the not all the privacy threats came
from the strangers sometimes people within the friend list are also turns out to be less friendly.
Cyberbullying and online stalking becoming well-known threats as social media is considered as
a easy way to commit.
Eavesdropping- Million of the people every day connect to the various social networking sites
from their smartphones as it is expected that various users connect within internet from public
places by the points called wireless access points. While most of the social networking sites
offers less secure communication layers and as an outcome there can be enhance risk of the
transmitted fat by tools called sniffing tools.
Phishing attacks- It is called as the another type of the fraud attack where acquiring the personal
information through masquerading as a trustworthy by fake id.
Spams attacks- These are the discarded messages as within the online social networking it came
as an instant message as well as consider to be dangerous as Suers of the social networking sites
spend more time on Online sites (Jost and et.al., 2018) .these generally contains malicious
link,advertisements that able to leads to the sites. Basically they are the fake profiles and have
the name of the popular person.

Some measures required in privacy are given below
End to end confidentiality- Here there is a need for all the interactions are confident as well as
receiver and sender must have access regarding the data.
Privacy- User must not be disclosed their personal information to any third party.
Access control- User's personal information must access control their attributes and profiles.
Authentication- It is used regarding satisfying the previous needs of the receiver of a message
must be able to authenticate the sender regarding the message.
Data integrity- It is for each and every swapped message that can be sued by the user whether it
a request or response ,there is a need of the modification detection and original detection must be
performed (Townsend and Wallace, 2016).
Availability- There is always accessible of public data as well as all the messages must be
delivered at the time.
Unique password regarding each social network- By suing the single passwords it can be easy
for the hackers to gain the access of all the social sites so there is a need for unique password for
every social site.
By using the anti phishing software to the laptops can be protected to the Phishing attacks.
Two examples of the social media as compare their features
Instagram Facebook
Video features- there are various Instagram
video post as hey contain regular pictures,also
enables videos for 60 second. User can add a
filer ,tag the location and add a caption before
sharing any post. Video post is also generated
more engagement as compare to photos.
Messenger – This featured can be the biggest
competitor as few features such as
filters ,stickers as well as post vanishes within
the 24 hours (Skoric and et.al., 2016). It also
aids to check people that they are active or not
for chat. One of the interesting fact that
Facebook launches various new filters that
easily impress the audiences.
Instagram live video- It is different from
normal video of Instagram as followers of the
user get notified by telling them that particular
person id going alive. People also comment as
Facebook live- It gives the opportunity to the
users to becomes go live as there is no need of
the additional app. Followers of the users can
add comments.

well as like the live video within real time.
Also, video is not saved within the account it
can be gone after the user is offline (Moreno-
Munoz and et.al., 2016).
IGTV- Instagram provides an Instagram TV
app that provides the ability to share the videos
up-to one hour like the TV episode. Well it is
good news regarding content writers as it is
known as one of the fastest growing trends.
Because it has the ability to share the content
regarding long video. It also having the
advantage that the users can be notified when
uploaded new video.
Advertising abilities- It can also promoting
various business to the large audiences as
Facebook has the revolutionized abilities with
low cost and high benefit. Various publishers
utilizes the audience networks so that they can
easily upload their advertisement and always
stay tuned within all the brands updates.
It is also possible to merge the advertisement
within the videos into the live videos also as
beneficial for the Business (Stephen, 2016).
Stories features- It is considered as one of the
biggest additions regarding Instagram as the
story of the Instagram is same as that the snap
chat as users can added the clips of video clips
for 24 hours and after that it will vanishes.
Instagram's stories appears as the top of the
feeds of followers as little circles (Carrigan,
2019).
Facebook is benefit for the business purposes
as it provides the advertisement which is less
expensive and target the large audiences more
quickly as compare to the platforms.
Yes Social media plays crucial role within communicating. It has various platforms such
as twitter,Facebook,YouTube , Skype and whatsapp that enable users to interact and connect the
people. It also takes various forms such as social blogs,weblogs, podcast,photographs ad many
more. All of them widely used for the purpose of the communication. Most of the young
generation used social networking sites for communication each other. It can also aids the
communication skills of the people. But the flip side of the social media is that sometimes the
information is also misused that can leads to breach the privacy of the individual (Dahl, 2018).

CONCLUSION
From the above report it had been concluded that Social media captured the millions of
users brought benefit to the society affected the society within the negative way as well provides
Connectivity, concerning religion and location and Education to teachers and students without
wasting money Promotion makes the business more profitable and focuses on the addiction of
the users that destroys their personal life. Hacking is affected the personal life of the individual.
Frauds and scams such as Phishing Requests. Furthermore it also focused on the Instagram and
Facebook features such as live video and many more.

REFERENCES
Books and Journals
Carrigan, M., 2019. Social media for academics. SAGE Publications Limited.
Dahl, S., 2018. Social media marketing: Theories and applications. Sage.
Franchina, V. and Coco, G.L., 2018. The influence of social media use on body image
concerns. International Journal of Psychoanalysis and Education. 10(1). pp.5-14.
Jost, J.T and et.al., 2018. How social media facilitates political protest: Information, motivation,
and social networks. Political psychology. 39. pp.85-118.
Moreno-Munoz, A and et.al., 2016. Mobile social media for smart grids customer engagement:
Emerging trends and challenges. Renewable and Sustainable Energy Reviews. 53.
pp.1611-1616.
Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative
aspects. International Journal of Computer Applications Technology and
Research. 5(2). pp.71-75.
Skoric, M.M and et.al., 2016. Social media and citizen engagement: A meta-analytic
review. New Media & Society. 18(9). pp.1817-1839.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology. 10. pp.17-21.
Townsend, L. and Wallace, C., 2016. Social media research: A guide to ethics. University of
Aberdeen. pp.1-16.
Voorveld, H.A and et.al., 2018. Engagement with social media and social media advertising: The
differentiating role of platform type. Journal of advertising. 47(1). pp.38-54.