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Marketing Mix Report : McDonald and Burger Kinga

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Added on  2020-07-23

Marketing Mix Report : McDonald and Burger Kinga

   Added on 2020-07-23

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MARKETNG ESSENTIALS1
Marketing Mix Report : McDonald and Burger Kinga_1
Contents PROJECT 2......................................................................................................................................4INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P3. Comparing the ways in companies implements marketing mix......................................4TASK 2............................................................................................................................................8P4. Marketing Plan for McDonalds........................................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................132
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PROJECT 2INTRODUCTIONIn the present business context there are many aspects related to the marketing which isconsidered as essentials of marketing and makes its more effective and efficient. All theseessentials are used in a way to understand the needs of the market as well as designing productsaccording to it (Wertime and Fenwick, 2011). Marketing mix is one such technique that ishelpful for the company to sell its products in a best possible manner. This part of the reporthighlights the ways in which McDonalds uses its marketing mix. On the other hand marketingplan for the MacDonald’s has been illustrated in this report.TASK 1P3. Comparing the ways in companies implements marketing mixMarketing mix is one of the strategic tools that is used by the company so as to makemarketing more effective. There are 7P’s that is used in marketing mix and helps increating the better place in the market. In order to understand the marketing mix in a betterway comparison between McDonalds and Burger king is done:ElementsMcDonaldsBurger kingProductsThere is larger number of productsthat this company is making. Itranges from making Hamburger,ice-creams, cheese burger, BigMac, Quarter Pounder withcheese, chicken sandwiches,Nuggets, French fries, fish friesetc. This company also offerssalads, shakes,, cold drinks, coffee,sundaes, pies, oat meals etc. Thiscompany makes the food that isnot very healthy.This company is having widerproduct range that is offered by thiscompany. It consists of Hamburgers,Nuggets, French fries, Cold drinks,many kinds of desserts. Its productsrange has both veg and non-vegitems which is able to attract tastebuds of many people (Malhotra,Birks and Wills, 2013).PlaceIt is using its 36,258 MacDonald’sIt is also offering its services through4
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