Intelligence Tools for Rental Process of Hertz Car Rental Company

This report discusses the use of intelligence tools for the rental process of Hertz Car Rental Company, including their benefits and implications for data security and ethics. It covers the importance of information management systems, databases required to support information systems, and the role of big data analytics tools. It also explains the opportunities for intelligent tools and systems to be employed for the selected business processes and reflects on the implications of intelligence tools to wider areas of the business.

Data lab:Generation,
Analysis, Iteration

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................5
Discuss the selected business process in a process map or a flow chart, to identify its main
activities and the sequence of them........................................................................................5
Analysis- The above mentioned flowchart shows and depicts key activities which are
considered in providing a rent based service. The software based solutions are provided by
Hertz Car Rental company in order to increase the competitive growth. It is key role of a
business to focus on development of key approach in giving rent of key products and services.
The customers and clients of Hertz Car Rental should deliver major practices related to rent
by formulating fair price for its different type of consultancy services. ...............................6
Discuss main decision making being made in this process and discuss the required inputs and
outputs of each decision.........................................................................................................6
Discuss how the some parts of rental process can be digitalized and the benefits of digital
transformation in company.....................................................................................................7
TASK 2 ...........................................................................................................................................8
Discuss the importance of information management systems in running the rental business
process and explain the main purpose and function of them..................................................8
Discuss what databases are required to be stored to support information systems................8
Explain the role of big data for rental process and information systems and the applications of
big data analytics tools in rental business process................................................................10
TASK 3..........................................................................................................................................11
3.1 Explain the opportunities for intelligent tools and systems to be employed for your
selected business processes..................................................................................................11
Discuss how the suggested intelligence tools can support business, its competitiveness, its
consumers or its stakeholders...............................................................................................12
Discuss and reflect on the implications of intelligence tools to a wider areas or aspect of the
business like security issues and ethical consideration of the business................................12
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
In the functioning of a business data and its analysis is important in order to develop
effectiveness in management of data. The business entity should take assistance of information
and technology to facilitate data management and synchronisation (Carillo, 2017). This is one of
the major role of IT experts in a business to select and synchronise it in a better manner for
focused development. The data of a business is the most important crucial part which helps in
development of effectiveness in major operations. In this project example of Herts Car Rental
business is taken into consideration which is a American multinational professional car rent
company. The headquarters are situated in United States of America and is know for its quality
services. The Hertz car rental is a major firm which provides key solutions to the customers
related to main car need related problems. This project will cover function and process of
management systems related to data in rental process of company. The report will also cover big
data tools and analytics in relation to the process based on rental. This project will also cover
intelligent tools and their competitive approach is also considered and mentioned. The project
will majorly focus on impact of IT on the data safety along with key ethical considerations.

TASK
Discuss the selected business process in a process map or a flow chart, to identify its main
activities and the sequence of them
The selected business organisation for this work is Hertz Car Rental company which
provides key quality services related to consultancy to major countries. It is key role of Hertz Car
Rental company to focus on key clients and provide them excellent services to them for
increasing revenue and profitability (Demirkan, Demirkan, and McKee, 2020). The business
entity should focus on rental process in order to conduct all major business operations in a
precise manner. In order to gain an effective approach related to rental process, it is essential for
the Hertz Car Rental company to develop following flowchart:

Analysis- The above mentioned flowchart shows and depicts key activities which are considered
in providing a rent based service. The software based solutions are provided by Hertz Car
Rental company in order to increase the competitive growth. It is key role of a business to
focus on development of key approach in giving rent of key products and services. The
customers and clients of Hertz Car Rental should deliver major practices related to rent by
formulating fair price for its different type of consultancy services.
Discuss main decision making being made in this process and discuss the required inputs and
outputs of each decision
The key analysis of decision making is important for the business in order to perform
major functions and tasks on regular basis (Hazen, and Hill, 2018). The key decisions which are
to be taken into consideration by Hertz Car Rental company are mentioned below:
 Decisions related to security verification assurance- The decisions related to security
check are the key decisions made by Hertz Car Rental company. In order to formulate
these decisions, company performs 360 degree analysis. Main role of IT management of
Hertz Car Rental to focus on decision making with the help of higher level authorities.
The management should also develop and choose best strategic choices in order to
develop effectiveness in decision making.
 Decisions related to viable and secure payment done by customers- The decisions
related to secure payment are essential to be formulated by a business entity. In order to
gain the desired growth at marketplace, it is essential role of a business to develop secure
payments (He, Wang, and Akula, 2017). The data of customers should not be leaked in
the rental process in order to provide safe business environment to the customers. Key
role of Hertz Car Rental company is to develop key concepts related to secure payments
for increasing stability in main functions.

Discuss how the some parts of rental process can be digitalized and the benefits of digital
transformation in company
The digitalization of the key business processes and offerings is essential for the
companies to move ahead of its competitors. It is also major role of the company to take into
consideration development of systematic planning in managing key business dimensions
(Jaiswal, 2018)(Ji-fan Ren, Fosso Wamba, and Childe, 2017). The digitalization of business
systems is important in the era of stiff competition between companies. The key considerations
which are essential to be analysed by Hertz Car Rental company for focusing on digitalization
are mentioned below:
 Online booking portal- The online booking portal is one of the major technique which
can be adopted by Hertz car rental company in order to achieve business objectives. In
order to lead the competition, it is essential for Hertz Car rental company to develop an
online booking portal which is necessary for the customers (Lokshina, and Lanting,
2019). The business entity should also focus on main approaches to develop online
system for increasing customer centric approach.
 Digital payments- Hertz car rental company should go cashless and establish a key
system of taking online help of experts in payment mode. The digital payments are
considered as key approach to provide income and increases chances of achieving goals
and objectives. The digital booking system helps a business entity to increase the
approach to provide major solutions to customers as they are looking for digital payments
(Mazzei, and Noble, 2017). The business should also focus on maintaining digital
booking system with protecting privacy of customers and reduce chances of fraud.
Analysis of whole situation related to data development is essential to be performed by
key employees of IT management of Hertz car rental company.

TASK 2
Discuss the importance of information management systems in running the rental business
process and explain the main purpose and function of them
The records control structures are the centralized structures that manages the numerous records
of the specific branch of the business enterprise at one vicinity in a properly organised sample for
the bendy motion of the organisational capabilities. The database or records control structures are
beneficial for the apartment method of Hertz Rental Car Company in correctly setting up and
dealing with the inventory, clients records, personnel, records and records approximately
availability of auto mobiles etc. in synchronised layout to ease the apartment method as properly
to make greater simplistic (Pappas, Mikalef, and Lekakos, 2018). The predominant kinds of
records device utilized by Hertz Rental Car Company in its commercial enterprise method are:
Human useful resource records device(HRIS): The Human useful resource records device is
maximum adaptive software program with inside the business enterprise to control the
records of the staff running with inside the respective business enterprise . The predominant
reason of the HRIS is to gathers and shops the records of the personnel of the Hertz auto
mobile apartment company. The capabilities of HRIS in Hertz Rental Car Company is to
control the personnel records, organise company's associated written documents, control of
payroll, chase and control resumes, schooling statistics etc.
Sales records device : The SIS (Sales records device) is for the dealing with the method and
records of income and distribution of auto mobiles with inside the Hertz Rental Car
Company. The predominant reason of income records device is to make the compact and
complete records through amassing and storing records associated with income and income
personnel. The capabilities of income records device to hold statistics of auto mobiles that
been rented, date on which bought, upcoming income date etc., records approximately the
auto this is bought along with model, auto mobile number, shade etc. , charge of selling, etc.
Discuss what databases are required to be stored to support information systems
In order to assist and fix the numerous statistics structures which might be used by the Hertz
Rental Car Company the organization has to keep numerous statistics and databases into its
structures for the powerful running of the statistics structures. Data required to keep for human
useful resource control machine and income statistics machine are:

 Product statistics: The employer is needed to keep all of the information concerning
numerous auto mobiles that employer owns together with extraordinary forms of vehicle
models, their range plates, licenses, files of buying and different information, colours,
costs of the auto mobiles, merchandise specs etc. are require for the income statistics
machine with the intention to supply the proper vehicle to the purchasers.
 Consumer statistics: it's far very essential for Hertz Rental Car Company to preserve the
whole statistics in organised spreadsheet layout approximately the purchasers in order
that it is simple for the enterprise in preserving the statistics machine up to date with the
statistics of purchasers that's beneficial on the income and transport of the vehicle. The
client statistics consist of private statistics of the purchaser together with name, age, sex,
telecell smartphone range, e-mail address, residential address, financial institution
information etc.
 Employee statistics: It may be very essential for the HRIS machine to have the correct
and whole database of the personnel which might be running in numerous branch of
Hertz Rental Car Company. The personnel information consist of their private
information, financial institution information, resumes, own circle of relatives
information, their branch, their role in organization etc. to manipulate their payrolls,
schooling classes and fitness protection measures (Santoro, Fiano, and Ciampi, 2018).

Explain the role of big data for rental process and information systems and the applications of
big data analytics tools in rental business process
As Hertz car rental company performs and deals with large number of customers in order
to lead the company in stiff competition era. It is also major role of a company to focus on
analysing big data and its related functions in order to lead the marketplace. In order to gain
competitive growth, it is also necessary for company to apply the process and information
systems. The big data analytics helps in increasing approach towards maintaining big data in
order to develop information related to large database of customers (Shaaban, Helmy, Khedr,
and Nasr, 2017). In order to provide cars on rent to customers, the information related to
customers should be stored in IT tools. This is major role of car rental company to analyse key
strengths of a business in order to perform operations of big data. The application of Big Data for
the Hertz Car Rental company helps in increasing the chances of business development with
application of big data supported by following points:
 Big data technology helps a business to develop focused approach in maintaining
business operations. This is also important role of a business entity to maintain data
synchronisation and development of managing it.
 The application of big data technology helps the organisation to maintain big data in an
advanced manner to maintain effectiveness in managing customer relationship.
 Big data also supports a business to set up crucial ways of storing the large amount of
data to collect precise purchasing related information of customers and their data.

TASK 3
3.1 Explain the opportunities for intelligent tools and systems to be employed for your selected
business processes
In the functioning of a digital business it is compulsory to develop intelligence tools it is
compulsory for a business. Hertz Car Rental company can deliver best performance development
goals with help and support of crucial techniques. The intelligence tools are mainly digital tools
which provide artificial intelligence based solutions to business entity. Intelligence tools are also
helpful in providing effective solutions to the human problems. The Company can develop
application of SAS, Oracle and Sinsense and many more. In order to lead the competition, it is
essential role of a business to use key intelligence tools and techniques which are explained
below:
 OLAP tools- The OLAP tools are used as a key resources by the company in order to
maintain effectiveness in intelligent operations. Main role of a business is to focus on
analysing the performance through OLAP tools digitally.
 Digital Dashboard tool- In the functioning of a business, digital dashboard tools are
essential to be analysed in order to develop effectiveness in key functions (Saunders, and
Lewis, 2017). The tools helps Hertz Car Rental company to understand key trends and
buying behaviour of customers.
 Digital spreadsheet- The Digital spreadsheet is considered as key tool related to business
entity which should be used to analyse and arranged accordingly. Key function of a
business is to focus on development of excel based spreadsheet tools which are important
in increasing the chances of rental process.

Discuss how the suggested intelligence tools can support business, its competitiveness, its
consumers or its stakeholders
Consumers and key stakeholders are most important for a business to be analysed in
order to develop systematic approach. The intelligence tools are basically supporting functioning
of a business entity in order to develop effective approach at the marketplace. The following
points states the way suggested intelligence tools can support Hertz Car Rental company:
 The delivery of key operations related to personalized and realistic experience for the
consumers related to business and its functions.
 Main role of a business is to focus on analysing the key aspects related to customer care
in order to gain long term advantages and targets (Sun, and Liu, 2020). Key role Hertz
car rental company is to develop a major focus on key operations on the basis of
intelligence tools.
 The customer service and support is provided with the help and support of key tools and
techniques. It is major role of intelligence tools to provide in depth analysis of customer
data in order to develop clear insight based functions.
Discuss and reflect on the implications of intelligence tools to a wider areas or aspect of the
business like security issues and ethical consideration of the business
Main tools and techniques which are important to be developed according to intelligences
tools helps and supports a business to gain further marketplace growth. The Hertz Car Rental
company should take assistance of data analysis based tools and services in order to move ahead
of its competitors. The main impact of intelligence tools is analysed with the help of following
points.:
 Data security- The security of a data is one of the key concerns of a business which
provides effective development. Trust of customers is also achieved through application
of providing key solutions related to data security. The data security based application
also helps in development of key relationship with customers.
 Customer database- Maintaining customer database is one of the most crucial aspects of
a business. This can be made possible through application of big data techniques and
intelligence tools as well (Roh, Heo, and Whang, 2019). The Hertz Car rental company
should focus on development of major factors which are essential for increasing the
chances of maintaining perfect database of customers.

 Ethical approach- In the functioning of a business, it is essential to focus on ethical
considerations in order to develop focused approach. In order to lead the competition, it is
necessary for the company to develop ethical considerations which are effective in
making company more ethical. The IT employees of company should be ethical in nature
in order to provide key solutions to business entity.

CONCLUSION
From the above analysis, it can be concluded that a business should necessarily focus on
its IT operations to increase competitive approach. In order to maintain safety and security of
data, it is important to focus on key goals and objectives of IT management and achieve them in
a systematic manner. This project concludes that it is significant for a business to develop
effective approach in maintaining data and developing key approach in business operations. This
project concludes the key role played by IT management in order to develop focused approach.
The analysis also concludes that it is necessary for a business entity to take into consideration
application of planning and strategic frameworks in order to gain marketplace success.

REFERENCES
Books and Journals
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analytics for operations and supply chain management. Annals of Operations Research, 270(1),
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He, W., Wang, F.K. and Akula, V., 2017. Managing extracted knowledge from big social media
data for business decision making. Journal of Knowledge Management.
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Roh, Y., Heo, G. and Whang, S.E., 2019. A survey on data collection for machine learning: a big
data-ai integration perspective. IEEE Transactions on Knowledge and Data Engineering, 33(4),
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