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(PDF) Rivalry in the Airline Industry

   

Added on  2020-05-11

13 Pages3091 Words146 Views
Political Science
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Running head: INTER-FIRM RIVALRY IN THE AIRLINE INDUSTRYInter-firm Rivalry in the Airline IndustryName of the Student:Name of the University:Author Note:
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1INTER-FIRM RIVALRY IN THE AIRLINE INDUSTRYTable of ContentsOverview and Type of the paper:...............................................................................................1Content and objective:................................................................................................................1Global market opportunities:......................................................................................................1a) Market commonality:.........................................................................................................2b) Resources similarity:..............................................................................................................2Outsource products of multinational companies based in developed economies......................3Global knowledge and process consultant:................................................................................3Huge financial strengths of the MNCs based in emerging markets:..........................................4Global resource share:................................................................................................................5Global product line and consumer base:....................................................................................5Concept, arguments, claim and intended contribution:..............................................................6Hypothesis:.................................................................................................................................7Research Design and Method:...................................................................................................8Result:........................................................................................................................................8The Implications:.......................................................................................................................8Summary:...................................................................................................................................9References:...............................................................................................................................10
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2INTER-FIRM RIVALRY IN THE AIRLINE INDUSTRYOverview and Type of the paper:Content and objective:The objective of the paper is to study the sources of competitive advantage of themultinational companies based in emerging economies like, India and China enjoy in theinternational markets. Today the emerging economies like India, China and Brazil areexperiencing a great deal of market development. The countries are experienced economicdevelopment, which has led to increase in per capita income and purchase power of theirpeople. This has attracted more and more multinational companies to these countries. Thesecountries like India and China have also developed their own multinational companies, whichhave strong presence in the developed markets and enjoy great competitive advantages. Thepaper would delve into the factors, which are responsible of these multinational companiesenjoying competitive advantage internationally.Global market opportunities:The multinational companies based in emerging economies like India and Chinaenjoy global market opportunities. They conduct aggressive competitor competitorcompanies from all round the world. They conduct analysis of the strategies of theircompanies in the light of their own strategies (Alden et al. 2013). This analysis shows thatrivalry between firms, the stiff competition between them to gain the top position in themarket and earn massive revenue requires the companies to conduct competitive analysistheir competitors. It can also be pointed out that analysis of the competitors and theirstrategies make companies form strategies to beat or give tough competition to their rivals.These multinational companies like Tata Consultancy Services and Infosys can explore newmarkets of Europe, North America and South America. They can get access to the resourcesin these countries like highly educated human resources, advanced technology and easily
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3INTER-FIRM RIVALRY IN THE AIRLINE INDUSTRYavailable finance (Brem and Wolfram 2014). These easy access to global resources allowthese multinational companies to operate in the western and developed markets like theUnited Kingdom and France successfully. a) Market commonality:Market commonality refers to the number of markets in which the competingcompanies are present and the degree of importance of each of these markets to thesecompanies. The multinational companies based in the emerging countries like India, Chinaand Brazil enjoy a very strong presence in the developed markets as well. The companies likeAlibaba based in China are entering markets like the United States of America. They aresharing these markets with the ecommerce companies like Amazon. It can be pointed out thatthe home country of Alibaba is China while that of Amazon is the United States of America(Sinha, Weitzel and Bishop 2015). The two companies share common market and makestrategies to surpass each other’s market share in both the United States of America andChina.b) Resources similarity:Resource similarity refers to the similarity in tangible and intangible resources whichcompeting firms share. One can point out that the two ecommerce companies, the Americanecommerce company Amazon and Chinese ecommerce company Alibab share varioustangible resources like human resources and technology. They also share intangible resourceslike goodwill and brand equity. This sharing of similar kinds of resources leads to thecompeting companies form identical business strategies to compete with other (Öman andSvensson 2015).
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