Importance of Inter-Organisational Strategies in Expanding Business: A Case Study of Google Inc.

Running Head: STRATEGIC PLANNING
STRATEGIC PLANNING
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STRATEGIC PLANNING
Executive Summary:
Inter-organisational strategy is considered to be an important aspect in organisational operational
management. In fact, it can be argued that with the increasing trend of global competitiveness the
role of inter-organisational strategy has become more relevant and significant. Challenges in the
operations in the form of technological inadequacy or lack of effective management strategies in
order to expand the business orientation of her company in a global scale creates barrier for the
company in pursuit of its future run. Therefore, the purpose of this report is to analyse and
understand the vitality of the inter-organisational strategies in course of expanding business
across the world. In course of the discussion, the report mentions the Google Inc. as a case study
and by assessing the role of inter-organisational framework and the cross border managing
strategies that are responsible to set up a better operational structure. In a conclusion, it is stated
that despite of having an array of limitations the cross border strategic management and the
strategic intelligence is relevant and pivotal for the organisational operations of Google.

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STRATEGIC PLANNING
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
Inter-organisational strategies......................................................................................................5
Constraints...............................................................................................................................5
Contribution of the inter-organisational strategies..................................................................6
Planning and implementation process.....................................................................................6
Impact......................................................................................................................................8
Theories and methods..................................................................................................................8
SWOT analysis........................................................................................................................8
Evaluation................................................................................................................................9
Policy goals and objectives....................................................................................................10
Managing risks and opportunity............................................................................................11
Role of Strategic intelligence.....................................................................................................11
Analysis.................................................................................................................................11
Critical evaluation..................................................................................................................12
Role in global business..........................................................................................................12
Acceptable risk......................................................................................................................13
Effectiveness..........................................................................................................................13
Cultural difference in strategic planning...................................................................................14

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STRATEGIC PLANNING
Internal impact.......................................................................................................................14
External impact......................................................................................................................14
Cultural differences in organisational policy.........................................................................14
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16