Intercultural Communication: Importance, Segments, and Application

Running head: INTERCULTURAL COMMUNICATION
Intercultural Communication
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INTERCULTURAL COMMUNICATION
Table of Contents
1) Intercultural Communication......................................................................................................2
2) Personal Reflection......................................................................................................................3
3) Application of Intercultural Communication in Present and Future Career...............................4
References........................................................................................................................................6

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INTERCULTURAL COMMUNICATION
1) Intercultural Communication
In this era of globalization, intercultural communication has become much important.
Especially, in a globalised business scenario, the development of the intercultural
communication holds the special significance. According to Hua and Kramsch (2016),
intercultural communication is built up by sharing information and communicating with the
people from diverse cultural background. In a globalised business context, the associated people
have to deal with other people from different cultural and lingual background (Logan, Steel and
Hunt 2015). Understanding the social interactions and cultural accommodation is thus
conceptualized as the intercultural communication. The intercultural communication is basically
divided into two segments, such as verbal communication and non-verbal communication
(Ladegaard and Jenks 2015).
In the verbal communication, people can use the languages as the means of
communicating the messages whereas the non-verbal communication depends on gestures and
symbols. The intercultural communication is much necessary in current business scenario.
People can deal with the diverse cultural citizens who can share the unique values and provide
the insights of the innovative business procedures. People involved in an intercultural
communication process can derive the enriched knowledge about the diverse values and
preferences. It would be helpful for them to enhance their professional and personal efficiency.
Martin (2015) implied that the effective intercultural communication is fruitful enough for
obtaining the innovative business ideas and ensure the professional growth of the individuals. On
the contrary, as explained by Koester and Lustig (2015), the language barriers and the cultural
differences are sometimes becoming the source of internal conflicts within a business scenario.