Intercultural Competence in Business.

Intercultural
Competence in
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK A (Case study 2)...................................................................................................................4
Where did Anna go Wrong?........................................................................................................4
Ways to better understand a cross culture problems...................................................................5
Cultural theory.............................................................................................................................6
What would be your advice to Anna?..........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Cross culture refers to environment in which the people from different background and
perspective live in a particular country, region or organisation. As the companies are becoming
globalised they are more focusing on becoming a cross cultural organisation in that they
encourage the people who belong to different background or culture to join their organisation.
The cross culture environment provides both merit and demerit to the organisation. Merits me
include diversify ideas, innovation in performing the work, more suggestions on the table and the
like. The demerits may include barrier in communication which may result into
misunderstanding, increase in conflicts, decrease in productivity and much more. This report
discusses about a case study where a girl name Ana faces some cross cultural issues in another
country, China. The theories of inter cultural has been discussed along with some suggestions to
overcome the problem of cross cultural (Abduh and Rosmaladewi, 2018).
TASK A (Case study 2)
Where did Anna go Wrong?
Anna is facing problem in dealing with Chinese people, and there are various aspects in
which Anna faced problem which are elaborated as under:
Communication: Communication were the major problem in which Anna went wrong
because every culture is having their own way to communicate and in terms of Chinese people
Anna was lacking behind in communicating with their employees due to which they were not
able to take active participation in problem solving activities. This is necessary that the message
sent by Anna is delivered by her as well in the same manner and if it is not then understanding
problem may be created. In the context of Anna she faced the problem that her staff is opposing
in providing suggestion and this may be due to improper communication (Kuzior and Sobotka,
2019).
Space: This is described as physical space within two people that means level of comfort
created within two people even when they belong to varied culture. In this way Anna is facing
difficulty as Chinese culture is having different boundaries, due to which people are not
comfortable in standing nearby each other. During meeting when Anna is asking for suggestion