This report discusses the concept of cultural regularity and variability in international business for intercultural management, the role of Ethnorelativistic approach in affecting the working procedure of international business, and determining the management of cultural differences in international business management. It highlights the importance of cross-cultural management in international business and the impact of cultural differences on the working procedure. The report also provides insights into Hofstede's Cultural dimension Theory and Trompenaars model of cross-cultural. The subject of the report is Intercultural Management in Business MAR0152.