Internal and External Business Environment to the Virgin Media

Report for internal and
external business environment
to the Virgin Media

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to the chosen organisation......................................................................................1
Identify current business strategy................................................................................................1
Briefly discuss products and services of your chosen enterprise................................................2
Analysis competitive environment of the chosen business with applying Porter's 5 forces
analysis........................................................................................................................................2
Analysis two primary and two supportive activities with Porter's value chain...........................4
Evaluate strength and weaknesses of the chosen business..........................................................5
Build on the understanding gained by these activities and summarise reflect on how business
deploy IT and use innovative ideas to improve business processes to enhance competitive
positioning...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Information technology allow businesses to make better decisions that based on solid
market research. In addition to this, customer relationship management systems assists enterprise
to understand customer behaviour as well. Furthermore, technology is important to create effect
on the business operations (Pearlson, Saunders and Galletta, 2016).
Present study based on Virgin Media which is telecommunication enterprise and provider
of specialising in different kinds of services to businesses. The company considers different
types of products and services in UK to offer television, internet, mobile phone, telephone
services, etc.
For gaining insight knowledge of the information, it covers introduction of the enterprise
to assess current business strategy. Furthermore, with applying Porter's 5 forces strategy to
analysis competitive environment. Moreover, strength and weaknesses has been identifying of
the selected business. At last, it helps to build on understanding to gained by different activities
that reflect on how business deploy IT with innovative ideas to improve business processes.
MAIN BODY
Introduction to the chosen organisation
Introduction of business: Virgin Media is a British company that provides telephone,
television and internet services in the UK. It's headquarter exist in Hook, Hampshire. It is
telecommunication provider that helps to specialising in different services. It is first
telecommunication provider in all over the world (Fuller, Valacich and Schneider, 2017). Hence,
it is committed with support for nationwide network with UK government to underpin Public
Services Network. This enterprise is awarded in UK to maintain security with network. The
company is continuously expanded their operations and functions to taking advantages and
acquired local cable franchises. For operational excellence, it is successfully developed to attain
overall targets and effectiveness.
Identify current business strategy
Current business strategy: In order to deliver vision with using digital, there are several
good things happen and the chosen business focused on two pillars such as Growing responsibly
and sustainably. Technology has major impact on way to live and work to get best from it.
Vision is also developed as talented people to prove that it makes good things for people,
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businesses and communities across the UK and Ireland. Growing responsibly and sustainably
also successfully helps to extend network with 4 million additional premises. Expansion also
connect more people to ultrafast broadband which helps to increase more than 6000 jobs.
Products and operations also successfully develop that highly engaged workforce to represent
diversity of customers and communities. Furthermore, sustainability improve to focus on each
new product that helps to increase more profitability and effectiveness. Network, name and
knowledge help people to discover positive power of digital technology and take more ideas that
are needed most (Laudon and Laudon, 2015).
Briefly discuss products and services of your chosen enterprise
Products and services of the chosen business: In the country, there are several products
and services provided by Virgin Media. In this regard, digital television broadband internet fixed
with line services provided by the company. Along with this, there are several products exists in
which the chosen business is dealing such as TV, phone, broadband, etc. There are different
types of certain packages and bundle which helps to capture large area of market to develop
desired results at workplace (Bruckman, Below and Matias, 2018). In September 2010, the
chosen enterprise launched big red internet which is dedicated to different types of business
internet services. From 2011, the company deals in mobile broadband network Ltd to provide
UK's first synchronous Ethernet mobile. With respect to expanding 3G and 4G network
requirements connectivity develop as 1Gigabit.
Analysis competitive environment of the chosen business with applying Porter's 5 forces analysis
In order to assess competitive business environment of Virgin Media, it can be stated that
it is communication based industry that contain major part of the companies. It is one of the top
and largest media company that offer broadband, mobile telephone services, television services
and land line telephone services with fibre optic cable (Huh, Cho and Kim, 2017). There are
more than 13,320 staff members in UK. It is the first company which offers TV, broadband,
mobile, landlines, etc. Following are different elements of Porter's five forces that can be
successfully applied in the selected business. Furthermore, it is rapidly growing communication
industry that helps to take technological innovations and improvements to deal with customer
expectations and preferences. The degree of rivalry (High): It is first component which determining to consider
company's strategy and movement towards profitability. It is also helpful to gain more
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