This article discusses the impact of internal and external factors on the business environment of Marks and Spencer, a multinational retail brand. It explores the internal factors such as physical assets, human resources, financial resources, intangible factors, brand image, and plans and policies. It also examines the external factors including political, economic, social, technological, environmental, and legal factors. The article further explores the approaches through which Marks and Spencer can influence the external environment. Overall, it highlights the importance of understanding and managing these factors for the success of the business.