Internal and External Stakeholder Analysis - Haier Group

Running head: INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS – HAIER
GROUP
INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS – HAIER GROUP
Name of the Student
Name of the University
Author Note

1INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS – HAIER GROUP
EXECUTIVE SUMMARY
The following paper attempted an analysis of the internal and the external stakeholders of one of
the well-known retail organizations of China, the Haier group of companies. The report opened
with a discussion on the various functional areas that are present within the retail organization.
The report proceeded to identify the various stakeholders of the company as well as discussed
the roles that are played by the concerned stakeholders of the company. The report then shed
light on the nature and the degree of the interest as is depicted by the stakeholders of the
organization. The report further conferred the various implications that might arise from the
conflicting interests as had been demonstrated by the stakeholders followed by a discussion on
the levels of their interest. The report thereafter presented a stakeholder matrix of the Haier
group of companies that helped in defining the impact and the influence of the major internal and
external stakeholders over the concerned organization. The report finally reached a conclusion
with the comparison of the interests and the influences of the stakeholders within the retail
industry and the information technology services industry.

2INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS – HAIER GROUP
Table of Contents
Introduction..........................................................................................................................3
Functional Areas..............................................................................................................4
Key stakeholders and their roles......................................................................................4
Internal stakeholders and their roles............................................................................5
External stakeholders and their roles...........................................................................6
Nature and degree of interest of key stakeholders...........................................................7
Implications of conflicting interests................................................................................8
Level of interest for key stakeholders..............................................................................8
Stakeholder Matrix..........................................................................................................9
Influence Interest Matrix...............................................................................................10
Comparison of stakeholder interests among Industries.................................................11
Conclusion.........................................................................................................................12
References..........................................................................................................................14

3INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS – HAIER GROUP
Introduction
The stakeholders of a business organization refer to the various groups that are essential
for the existence of any business organization. The stakeholder theory was developed in the
1980s by R. Edward Freeman after the initial coinage of the term in the year 1963 through an
internal memorandum presented at the Stanford Research Institute (Fassin, De Colle & Freeman,
2017). The stakeholders of the company are generally influenced by the various activities that
are undertaken by the given company. The stakeholders of the business organization include the
employees, the management, the owners, the suppliers, investors, shareholders, clients,
governmental bodies and other such people who have been responsible for the improvement of
the overall performance of the company in the given market.
The following paper attempts an analysis of the internal and the external stakeholders of
one of the well-known retail organizations of China, the Haier group of companies. The report
opens with a discussion on the various functional areas that are present within the retail
institution. The report proceeds to identify the various stakeholders of the company as well as
discusses the roles that are played by the concerned stakeholders of the company. The report then
sheds light on the nature and the degree of the interest as is depicted by the stakeholders of the
organization. The report further discusses the various implications that might arise from the
conflicting interests as is demonstrated by the stakeholder followed by a discussion on the levels
of their interest. The report thereafter presents a stakeholder matrix of the Haier group of
companies that helps in defining the impact and the influence of the major internal and external
stakeholders over the concerned organization. The report finally reaches a conclusion with the
comparison of the interests and the influences of the stakeholders within the retail industry and
the information technology services industry.