Internal and External Stakeholder Analysis

Internal and External
Stakeholder Analysis

EXECUTIVE SUMMARY
Stakeholders are those individual parties who has significant interest in company and can affects
or be affected by business operations and functions. Stakeholder are bifurcated into two
categories that are Primary and Secondary holding positive and negative both kind off influences
over the specific project of the entity or on the whole organisational functions as well as decision
makings. The report is developed on Sainsbury a British retail house who has conducted its
stakeholder analysis by using Stakeholders matrix identifying their power and interest levels
within the firm.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Functional areas of business...................................................................................................4
Internal and External stakeholders of Sainsbury and their roles............................................5
The nature and degree of main stakeholders’ interests, and implications of conflicting interests
................................................................................................................................................7
Stakeholder dissimilarities and analyse the differences in stakeholder interests and influences
of two separate industries (Retail and Manufacturing)........................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Stakeholder analysis is a tool that helps a company in identifying potential stakeholders
and divides or groups them according to their levels of interests, power, influence and
participation in the firm Alexander, I. K., & Hjortsø, C. N. (2019). The stakeholder analysis
enables management of an entity to seek insight about the best interest of their firm by keeping
them informed throughout the whole project and also in future. The current assessment is
constructed over Sainsbury a British retailer which was founded in 1869 by John James
Sainsbury and headquartered in London, UK. It is a public firm which is being trading on
London Stock Exchange (LSE) and Financial Times Stock Exchange (FTSE). The report is
inclusive of identifying functional areas of business and related stakeholder of Sainsbury.
Moving along, stakeholder’s matrix is applied for gaining understanding about power and
interest for each stakeholder and for implications of conflicting interests.
MAIN BODY
Functional areas of business
A business is a combine’s action which is fulfilled with by integration of several
functions towards one specific goals and objectives on a similar path. Every business has
multiple departments or functions working in their indifferent ways for attaining a definitive goal
with a specific path. These functions of an entity determine its structure which varies according
to size, scope and objectives of the firm. Functional units of an organisation are the major
contributors of ultimate performances of company, playing major role in its success and future
growth. Sainsbury is the second largest supermarket chain operating in United Kingdom and
accordingly have certain functional units. Some if its functional units are as follows: Marketing or Promotion- Promotions and advertisements are the tools or phenomena's
through which company communicate with external parties and most prominently to
potential buyers for keeping them informed and aware about the offering of the entity.
Sainsbury do engage in effective marketing and promotions for attaining longer term
success, growth and profitability with the help of their marketing team. The marketing
unit is responsible for several tasks which involve market research, developing
promotional plans and planning campaign on behalf of the firm. Sainsbury make use of
tools such as Social media, Digital Advertisements and Print media for conducting