Qantas Airways: Internal and External Stakeholders Analysis 2022

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BUSINESS ENVIRONEMENT
Internal and External stakeholders’ analysis of Qantas Airways
Name
Institution

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BUSINESS ENVIRONEMENT
Executive summary
 Qantas Airways is flag carrier airlines organizations operating in Australia. The Airways was
founded in 1920
 Qantas Airways has various functional areas including human resource (HR), accounting and
finance, marketing and advertisement, Research and Development (R&D), Information
Technology (IT), customer service, purchasing, legal department and legal department. The
functional areas that have been prioritized over the last decades include operational department,
marketing, finance and research and development (R&D) department as the company have
significantly differentiated its product as compared to competitors.
 The internal stakeholders of Qantas Airways include employees, the board of directors,
supervisors and managers.
 The external stakeholders of Qantas Airways include customers, suppliers, society, government,
investors, regulators, creditors and media
 The suppliers, competitors, customers, employees and board of directors have a high degree and
nature of interest. However, competitors, investors and media have a low degree and nature of
interest in relation to the Qantas operations.
 Investors and suppliers have a low influence on Qantas Airways. Board of directors, managers,
employees, customers and media have a high influence.
 In comparison, customers of Qantas have low interest in business whereas those of Vodafone
Company have a high interest. Media have high interest and influence in Vodafone whereas in
Qantas media have low interest but high influence. Competitors of Qantas have a high interest
and influence of business whereas, in Vodafone India, investors and competitors have low
interest and influence of the business.

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BUSINESS ENVIRONEMENT
Table of Contents
Executive summary.........................................................................................................................2
1.0 Introduction................................................................................................................................3
2.0 Background information of the Qantas Airways.......................................................................4
3.0 Functional areas.........................................................................................................................5
4.0 Internal and External stakeholders and their roles.....................................................................6
4.1 Internal stakeholders of Qantas and their roles......................................................................7
4.2 External stakeholders of Qantas and their roles.....................................................................8
5.0 The nature and Degree of main stakeholder’s interest and implication of conflicting interests
.......................................................................................................................................................10
6.0 Level of main stakeholders influence......................................................................................11
7.0 Stakeholder’s matrix................................................................................................................12
8.0 Comparison between Qantas Airways and Vodafone India....................................................12
9.0 Conclusion...............................................................................................................................13
References......................................................................................................................................14

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BUSINESS ENVIRONEMENT
1.0 Introduction
Conducting a thorough analysis of a business environment is essential for the
identification of diverse types of stakeholders that impacts the operation of an organization.
Stakeholders differ on age, size, business environment and type of industry an organization
operates. Stakeholders are grouped into two categories of internal and external stakeholders.
Some organizations have a higher number of internal and external stakeholders than others
depending on the business functional areas, product cycle, processes and business macro and
microenvironment it operates. Therefore, the report tends to examine the functional areas of
Qantas Airways, identify internal and external stakeholders of the company together with their
roles, identify the nature and degree of main stakeholder’s interest and implication on conflict of
interest, determine the level of Quant’s main stakeholders influence, create stakeholders matrix
of the company upon analyzing the interest and influence of stakeholders and provide
comparison between Qantas Airways of Australia and Vodafone India.
2.0 Background information of the Qantas Airways
Qantas Airways is flag carrier airlines organizations operating in Australia that has
gained the largest fleet size based on international destinations and international flights. Qantas is
considered to be the oldest airlines in the entire world after KLM and Avianca and was
established in the year 1920. The organization started its international flights in the year 1935
and is based in Sydney (Qantas.com. 2019). The share that has been currently developed by
Qantas within the year 2014 is 65% of the domestic market of Australia and the organization
carried 14.9% of the total passengers who travel in and out of the country. The subsidiary airlines
of Qantas Airways operate in different parts of the country in order to serve the domestic
customers (Qantas.com. 2019). Qantas also owns the low-cost based airlines' organization Jetstar