Bounce Fitness Internal Communication Strategy

This report reviews the business performance against the marketing objectives of the Bounce Fitness Corporate Marketing Plan. It includes objectives, key messages, audience, tactics and responsibilities.

Bounce Fitness Internal
Communication Strategy
This report is to review the business performance against the marketing objectives of the Bounce Fitness
Corporate Marketing Plan.
Goal
To ensure that individuals / departments within the organisation have access to all the information they
require to make informed decisions and maximise their output.
Objectives
1. All staff are aware of the organisation’s vision, mission, and values, and of its key organisational
developments
2. All senior management and Board decisions are communicated effectively to staff
3. Staff understands and knows how to follow all policies and procedures related to his / her job
4. Staff is familiar with the resources available in, and the updates and developments of programs
other than their own
5. Staff are able to provide feedback to management through formal channels.
Key messages
Sharing information and collaborating between members of staff is an important activity and is
encouraged
Senior management is committed to open and transparent decision-making.

Audience
Total: 34
Composition: 26 staff, 4 managers, 3 senior managers and 1 CEO
Location: 6 in Brisbane, 14 in Cairns, 7 in Sydney, 7 in Melbourne
Working Language: English
Native Language: 28 English, 1 Spanish, 1 French, 1 Korean, 1 Italian, 2 Japanese
ICT access: All staff have access to the Internet and email on a regular basis.
Objective #1:
Human resources will develop a background on the organisation to be included in all new staff
induction packages
Once a year, the communication team will organise a half-day workshop where staff can discuss
the organisation’s mission and values as they relate to their work. Staff outside the main office to be
included via teleconferencing.
Objective #2:
The executive director’s office will coordinate the dissemination of the minutes from management
and board meetings by email to all staff
The executive director or another senior management representative will provide an overview of the
main Board decisions at a monthly staff meeting.
Objective #3:
Human resources to develop a staff handbook that includes all the organisation’s policies and
procedures, The handbook will be distributed to all staff
The communication team to develop a monthly internal newsletter, to be distributed by email, which
will include a section from human resources highlighting and explaining a policy or procedure to
staff.
Objective #4:
Each program manager to include an update on their program or a profile of resources or skills their
program has in the monthly internal newsletter
Each program manager to provide an update on their program at the monthly staff meeting
Editors of program newsletters will ensure their newsletter is distributed to all staff.
Objective #5:
The chair of the monthly staff meeting to ensure that there is ample time for staff to provide feedback
on the items presented
The senior manager to circulate the agenda for upcoming board meetings to give staff the opportunity
to submit their feedback on issues
Human resources to organise the election of a staff representative to advise management and board
discussions.

Tactic Responsibility Tactic Responsibility
Objective # 1:
Background on the organisation for inclusion
in all new staff induction packages
Human Resources
Manager Completed by 30 January
Half day workshop where staff discuss the
organisation’s mission and values as they
relate to their work
Human Resources
Manager
First workshop to be held on 1
March and then yearly thereafter
Objective # 2:
Dissemination of the minutes from board and
management meetings
CEO’s Executive
Assistant
Within 1 week following each
meeting
Overview of the main Board decisions at a
monthly staff meeting
CEO or another
representative of
Senior Management
To be done at the first monthly
staff meeting following each board
meeting
Objective # 3:
A staff handbook human resource manager Human Resources
Manager
To be completed and sent to staff
for feedback by 1 May
Internal newsletter with policy and procedures
section
Human Resources
Manager
First issue to be disseminated on
15 February
Objective # 4:
Update programs in the monthly internal
newsletter Centre Managers
To be submitted to communication
team 2 days before the newsletter
is disseminated
First issue is 15 February
An update on the programs at the monthly
staff meeting Centre Managers At each monthly staff meeting
Distribution of program newsletters Human Resource
Manager
Immediately following the release
of each issue
Objective # 5:
Ensure that there is ample time for staff to
provide feedback on the items presented at
the staff meeting
Human Resource
Manager At each monthly staff meeting
Circulate the agenda for upcoming board
meetings Senior Manager At least one week prior to board
meeting
Election of a staff representative to advise
management and board discussions
Human Resource
Manager
Election to take place on 10
February