International Business Environment Analysis

This assignment delves into the complexities of the international business environment. It explores various aspects, including cultural influences, challenges and opportunities associated with managing a diverse global workforce, and the importance of cultural awareness for success in international markets. The report aims to shed light on how understanding these factors can contribute to performance improvement and expansion into global markets.

INTERNATION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Description on the role of culture in international business inclusive of the various key
major policies. ............................................................................................................................1
2. Description on key organizational and national culture characteristics to manage
successfully. ...............................................................................................................................2
3. Description on challenges and opportunity in relation to manage the diversified global
workforce. ..................................................................................................................................3
4. Define factors which contributes notion of globalised economy demonstrate awareness in
accountable international policies. .............................................................................................5
5. Global virtual team with practical application of culture awareness. ....................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The environment of business is the complex issue which is helpful to have increment in
performance and expansion of such unit into international market. The international management
is the function in which firm activities are incorporating in more than one country. The
International marketing management is the term which is essential to bring the prosperity to the
organization by having global expansion. The human resource manager are key personal who
works as to properly conducted the function of business. The present assignment will outline the
activities of Wal-Mart, it is the largest retail corporation. This entity is having number of stores
in all over the world. In addition to this, the report will focus issues in relation to culture,
challenge and opportunity of managing a diverse global workforce, cultural awareness etc. The
main aim behind conducting this assignment is to cope up with issue of culture so that firm is
able to achieve desire success in market.
1. Description on the role of culture in international business inclusive of the various key major
policies.
Culture- The term culture is defined as sum of beliefs, customs, attitudes which is
differed from one another. In this the influences' ion the different culture in global business
world helps to building successful international relationship. The culture in relation to business
referred on the basis of religion, language, costumes and attitude of people.
Role of culture-
The culture plays the vital role in relation to get the success under international business.
In organization the people comes from differed background and they are having different style of
working. This kind of factor are affecting the working of enterprise in the large mode. These
kinds of function bring culture diversity. It is very difficult to cope up with the individual who
belong to other culture. It is very essential to maintain the strong culture within the business
enterprise. The Wal-Mart is the largest chain in the retail sector. This firm has faciung variosu
issues in relation to culture diversity. The Wal-Mart is having multicultural awareness and thius
is the vital tool to get success in market. The members to the entity need to understand the
performance as well organisation values which brings improvements in the performance of
business by encouraging the employee of the firm. The HR manager of this firm need to take
initiatives in relation to purring their major consideration over cross culture theories so that each
individual can work properly. The all individual in firm need to have specific vision and specific
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performance goals which benefits the company to achieve the desire goals. There are differed
way of greeting people as per the culture background. The cultural differences can affect the
productivity of the firm and cause conflict among the employees. Sometimes the culture
diversity is also helpful to enrich the working of enterprise. In differed culture the people used to
make communication with one another in the differed manner. Some individual has loud, blunt
and tend to interrupt others at the time of making conversation. Other are soft spoken and rarely
use indirect language and don't interrupt at the time of making conversation. Hence, it can be
said that effective communication is key to get success in any kind of business venture. This kind
of role of culture affect the working of business enterprise in the wide manner.
Policies to culture-
The policies are frame by legal authorities in order to maintain harmony and peace in the
organization. These are as-
1. Anti discrimination- According to this act HR or other person who are associated with
entity need not to make discrimination on the basis of ground, sex and religion and
cultural differences. This kind of things will affect the working of the enterprise so all
legal appliance in relation to this must be complied.
2. Disability discrimination- This is the act in which more skill person will treat more
favorably and unskilled person will treat in less favorably mode. This also bring biased
performance in the organization.
3. Sex discrimination- under this act there is need to make any discrimination on the basis
gender. This can also affect the working of the enterprise in the badly mode. The fair
treatment is need to be given to all employees.
2. Description on key organizational and national culture characteristics to manage successfully.
The culture plays the essential role in order to get success in the firm. Without managing
it is successfully the firm is not able to carry business function effectively. These are defined in
the following manner are as-
1. Learned behaviour- In this it can be said that the culture is not passed from one
generation to another. It can be learned with the help of experience. The values under
culture are imparted from one generation to another.
2. Culture is dynamic- under this the culture interacts and change. In Wal-Mart there is
number of employees who belong to diversified culture. In order to carry the function of
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the business in the effective manner it is essential to carry the process of business
effectively.
3. Culture based on symbols- The symbol in relation to culture, language and money. The
Wal-Mart is facing mainly language issue because there are lot of employees who
belongs to the diversified culture. This kind of issue affecting the working of enterprise in
large manner.
4. Culture is adaptive- in organization the working in relation to culture activities are
adjusted and individual need to cope up with the changes. In this way they are able to
work in the firm where there is high level of culture diversity.
5. Culture is integrative- the culture has strong power to put the society in altogether
mode. The culture is the important function in order to maintain the peace and harmony
in the organization. The people from differed organization are helpful to bring prosperity
to the business activities.
3. Description on challenges and opportunity in relation to manage the diversified global
workforce.
The diversity is very important aspect in order to maintain positive working environment
where similarities and differences among the individuals are valued. In this the firm which Si
having the large diversity are able to have grater understanding in the global market. This
encourage the people to perform their best in the organization. There are major challenge in
relation to maintain the diversity in the business enterprise. Negative attitudes and behaviours are
can be barrier to the organisational diversity which can harm the working relationship in the
business enterprise. Customer who belong to overseas and use different language to speak in this
relation the culture diversity is helpful to maintain strong relation. In this manner there are
various kinds of culture diversity are as follows-
Individual versus group fairness-
Resistance to change- The long established enterprise are resisted to have change in this they
need to cope up with the function of business in appropriate manner. The changes are need to be
taken in order to bring the large amount of profitability in the firm.
Raise interpersonal conflicts- the diversity is helpful in order to have more number of creative
and better personal in relation to determine the solution to the problems. This function can also
work as to bring more conflict and confusion due to lack of trust and disrespect among the
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individual to entity. IN this manner the organisation will face the more threat and risk as
compare to the firm who are flexible to have changes.
Segmented communication networks- The most communication in the organisation is need to
be occurs between the individual with the similarities.
Competition for opportunities- In organisation there are number of the employees who are
taking effective steps in relation to promote growth to the enterprise. The uncomfortable
organisation is lead to create the major challenges in the business enterprise.
Opportunities to diversified culture-
This is beneficial for both associates as well employers in the organisations. The diversity
in the workplace can reduce the lawsuit and increment in the marketing opportunity like
recruitment, creativity, business image etc. The diversity is having the major benefits to the firm.
Thus, the Wal-Mart is the largest retail chain, in this manner it is essential to have diversified
workforce so that operation of the firm can be managed successfully. The diversified workforce
are having various benefits such are as-
High level of productivity- with the help of offering the proper manner of compensation, health
care and employee appraisal. It is helpful to provide good working facility to the individuals. The
diversified culture on the workforce will be helpful in order to enhance the productivity in the
business enterprise.
Learning and growth- the diversity at the workplace create the opportunity for the employee to
have increment in the personal growth. The Wal-Mart is having large number of retail sector in
all around the world. Ion this manner they have diversified employees from differed nation. This
will assist to employees to have effective learning and development opportunities.
Effectuate communication- In Wal-Mart retail sector customer comes from the different
background and they are having differed style of making communication in this manner the
diversified employee will connect to them so that they can able to satisfy with the performance
of the organisation.
Exchange of variety of ideas and team work- with the help of diversified culture in the Wal-
Mart the of individual can contribute to suggest their advice on the operation of bsuiness. With
the help of number of ideas and working in team manner the firm is able to achieve the desire
success in the business enterprise. With the help if this kind of the working the problem can be
sorted out during the shortest possibility of time period.
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4. Define factors which contributes notion of globalised economy demonstrate awareness in
accountable international policies.
The globalization is process which is helpful to experience increment in common
economic, social and culture factor. There are defined as are follows-
1. Economic factors- it is inclusive of-
 Global commodity chains- The manufacturing if the product is globalized in the fastest
manner in order to have worldwide Networks.
 Production is flexible- the product is becoming more flexible in relation to hire people
who produce good in the bulk quantity. Due to increment in the global economic
competition the labour cost became cheaper.
 Electronic economy- The banking institutions, corporations, fund managers are the
individuals who are able to shift the funds across the borders. The transfer of huge
amount of capital can cause economic crises.
2. Political factors- IN this the United Nations and European Union or governments of Nation
States are increasingly restricted by international leaders and laws radical from these
international bodies.
5. Global virtual team with practical application of culture awareness.
The global virtue teams are helpful in relation to build team identity, trust and culture in
the effective mode. The global virtual team working is one of the effective tool in order OT
manage the operation of the business effectively. It is helpful in relation to manage the cultural
drivers and helps to create the differed working and communications styles. This is helpful to
them in order to meet with the desire need of the client. This program is available for 7 days in
week and 365 days in the year. With the help of this there can be forming, managing an
measuring the virtual relationships.
CONCLUSION
Based on the above report it has been concluded that environment of business is the
complex issue which is helpful to have increment in performance and expansion of such unit into
international market. The present report has covered the various aspects such are as issues in
relation to culture, challenge and opportunity of managing a diverse global workforce, cultural
awareness etc.
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REFERENCES
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