International Business: Freshways Expansion in China

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Added on 2022/12/15

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This study focuses on the international business strategy of Freshways, a UK-based dairy company, and its aim to expand into the Chinese market. It includes a PESTLE analysis of Freshways to determine important business drivers, as well as an analysis of cultural factors, trade barriers, and social and ethical issues. The report also evaluates the expansion strategy at an international level.

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International Business: Freshways Expansion in China

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