International Business: Overview, Considerations, and Strategies

INTERNATIONAL BUSINESS

OVERALL COMPANY
DESCRIPTION
 MADO is a Turkish company that deals in delivering ice
creams and pastry brand with many varieties. Company
has approximate 300 outlets in Turkey and 22 other
countries in the entire world. It is identified that this
company offering a large number of varieties in ice
creams and they serve in cafes to the customers (Casson
and Wadeson, 2018). It was founded by Yaşar Kanbur in
1850. Due to their tasty and healthy products it becomes
of chain in 1991 which deals not only in Turkey but also
in many other countries such as Turkmenistan,
Melbourne, Germany, Sydney, Berlin, etc.

EXECUTIVE SUMMARY
 In today’s competitive world, the international business
increases their space in global market. That means now
every organisation expanding their business by
expansion of business practices in other countries also.
They expand their business in global market which helps
them to diversify their market that automatically reduced
risk of failure (Schworm and et. al., 2017). But in this
regard, companies need to focus on some important
areas when they are looking forward to international
business. It is not easy for organisation to start their
business in international market and run effectively.

Table of Content
 OVERALL COMPANY DESCRIPTION
 EXECUTIVE SUMMARY
 INTRODUCTION
 Cultural Considerations
 Ethical Considerations
 Global Marketing Considerations
 International Entry
 Competitive Strategy
 CONCLUSION
 RECOMMENDATION
 REFERENCES