International Business Presentation

International Business

Table of Contents
 Company Description
 Executive Summary
 Introduction
 Discussion and Analysis
 Ethical Considerations
 Marketing Effort
 Entry Strategy
 Competitive Strategy
 Conclusion
 Recommendations
 References

Company Description
• Company selected for this presentation is MADO, which is an ice cream and
pastry company based in Turkey.
• The company was founded in the year 1850 by Yaşar Kanbur and has operation
in nearly 22 countries across the world.
• The method used for producing the ice cream is called pounding which results in
an ice cream which is as intense as gum.

Executive Summary
• There are many benefits of conducting business operations globally like there is
an increase in the overall profitability and the company gets an access to different
foreign markets. Organisations these days are adopting various measures in order
to expand their business overseas.