International Business Across Borders

INTERNATIONAL BUSINESS ACROSS
BORDERS

EXECUTIVE SUMMARY
• The assessment considers the business of Tata Motors and the nature of operations which is
undertaken by the business. The assessment would be including a review of the international
competitive strategy of the business and how the same can be further improved.
• The assessment further includes the organizational and control issues which is discussed in
details of the business and also various entry strategies which are implemented by the
management of the company.

INTRODUCTION
• The management of Tata Motors are considering expanding the business in foreign
markets
• The different strategies which are formulated by the management of Tata Motors
are to be considered and shown in slides below.

OVERVIEW OF THE
BUSINESS
• Tata Motors Limited is an Indian Multinational company which is engaged in the business of
manufacturing automobiles which can be used for domestic uses as well as commercial uses.
• The first production of motor vehicle was undertaken by the business in 1954
• The company is engaged in producing passenger’s cars, trucks, buses and coaches and also
other variety of vehicles
• Some of the countries where the business already has operations are India, Great Britain, South
Korea, Thailand, Spain and South Africa