International Business Across Borders

Running head: INTERNATIONAL BUSINESS ACROSS BORDERS
International Business Across Borders
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INTERNATIONAL BUSINESS ACROSS BORDERS
Executive Summary
The assessment considers the business of Tata Motors and the nature of operations which is
undertaken by the business. The assessment would be including a review of the international
competitive strategy of the business and how the same can be further improved. The
assessment considers that the business of Tata Motors is trying to enter a new market for the
purpose of enhancing the revenue generations of the business and also the profitability of the
business. The assessment further includes the organizational and control issues which is
discussed in details of the business and also various entry strategies which are implemented
by the management of the company. The key opportunities and human resource requirements
are also covered in the discussion part which is shown below. The assessment concludes with
a section of recommendation which can improve the business structure of the company.
Table of Contents

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INTERNATIONAL BUSINESS ACROSS BORDERS
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Overview of the Business.......................................................................................................3
International Competitive Strategy........................................................................................4
Design Structure and Control Issues......................................................................................4
Entry Strategies of the Business.............................................................................................5
Operational Control and Production and Distribution...........................................................6
Management of Human Resources........................................................................................7
Key Issues or Opportunities...................................................................................................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................8
Reference..................................................................................................................................10

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INTERNATIONAL BUSINESS ACROSS BORDERS
Introduction
The main purpose of this assessment is to analyze the business of Tata Motors which
is engaged in the business of producing and designing automobiles. The company has a wide
scale of operations in the country and appropriate serves the needs of many consumers (De
Villa, Rajwani and Lawton 2015). The management of Tata Motors are considering
expanding the business in foreign markets and the assessment would be dealing with different
strategies which is followed by the management of Tata Motors for ensuring that the strategic
management and different market strategies are effectively formulated for planned expansion
of the operations of the business of Tata Motors.
Discussion
Overview of the Business
Tata Motors Limited is an Indian Multinational company which is engaged in the
business of manufacturing automobiles which can be used for domestic uses as well as
commercial uses. The company has its headquarters situated in Mumbai and has a number of
holdings of different businesses under the head of Tata Groups. The company is engaged in
producing passenger’s cars, trucks, buses and coaches and also other variety of vehicles. The
first production of motor vehicle was undertaken by the business in 1954. The Company has
undertaken a large amount of projects and the business is also listed in other stock exchanges.
The company is known to be one of the leading businesses which is engaged in the
production and distribution of automobiles as per the needs of the customers of the business.
The current operating position of the business is efficient as the management of the
company is planning to expand the scale of operations by trying to expand the business in
foreign markets. Some of the countries where the business already has operations are India,
Great Britain, South Korea, Thailand, Spain and South Africa. The management of the